×

Sony Prepares ‘The Launch’ for International Take Off

Sony Pictures Television has scooped the international rights to “The Launch” and is prepping a U.K. and other local versions of the singing format, which has fared well in Canada. Season one has just wrapped on free-TV network CTV.

SPT will sell the finished Canadian version and the remake rights, with its London-based production company Electric Ray assigned to working up a U.K. version.

The format sees unsigned, emerging artists audition for the chance to record and perform in each standalone episode. Music industry names mentor the acts and decide which version of the song is released and in Canada several of the singles have gone on to top the charts. Mentors in season one included Shania Twain, Boy George, and Fergie.

Sarah Edwards, creative director of global formats, Sony Pictures Television said: “As soon as we saw it we knew it was the music talent show we had been looking for. It is a unique and authentic look into what it takes to be a successful performer and recording artist in today’s music business and we are confident that audiences around the world will embrace it.”

Based on a concept by Scott Borchetta of Big Machine Label Group, “The Launch” was co-created by Borchetta in association with Randy Lennox and Bell Media, and Paul Franklin of, in partnership with John Brunton and Lindsay Cox of Insight Productions.

More TV

  • Channing DungeyWomen In Film Crystal and

    How ABC Pulled Off a Stealth Transition for Channing Dungey and Karey Burke

    Sony Pictures Television has scooped the international rights to “The Launch” and is prepping a U.K. and other local versions of the singing format, which has fared well in Canada. Season one has just wrapped on free-TV network CTV. SPT will sell the finished Canadian version and the remake rights, with its London-based production company […]

  • Diego Luna Inclusion

    6 Takeaways From Variety’s 2018 Inclusion Summit

    Sony Pictures Television has scooped the international rights to “The Launch” and is prepping a U.K. and other local versions of the singing format, which has fared well in Canada. Season one has just wrapped on free-TV network CTV. SPT will sell the finished Canadian version and the remake rights, with its London-based production company […]

  • Frankie Shaw as Bridgette Bird and

    TV News Roundup: 'SMILF' Season 2 Premiere Date Set at Showtime

    Sony Pictures Television has scooped the international rights to “The Launch” and is prepping a U.K. and other local versions of the singing format, which has fared well in Canada. Season one has just wrapped on free-TV network CTV. SPT will sell the finished Canadian version and the remake rights, with its London-based production company […]

  • "The Consummation Deviation" - Pictured: Rajesh

    Live+3 Ratings for Week of Nov. 5: 'Big Bang Theory' Ticks Up

    Sony Pictures Television has scooped the international rights to “The Launch” and is prepping a U.K. and other local versions of the singing format, which has fared well in Canada. Season one has just wrapped on free-TV network CTV. SPT will sell the finished Canadian version and the remake rights, with its London-based production company […]

  • The Clinton Affair Review

    TV Review: 'The Clinton Affair'

    Sony Pictures Television has scooped the international rights to “The Launch” and is prepping a U.K. and other local versions of the singing format, which has fared well in Canada. Season one has just wrapped on free-TV network CTV. SPT will sell the finished Canadian version and the remake rights, with its London-based production company […]

  • Lionsgate Taps 3 Arts Roster for

    Lionsgate Taps 3 Arts Roster for Two Fox Comedy Series Prospects

    Sony Pictures Television has scooped the international rights to “The Launch” and is prepping a U.K. and other local versions of the singing format, which has fared well in Canada. Season one has just wrapped on free-TV network CTV. SPT will sell the finished Canadian version and the remake rights, with its London-based production company […]

  • Channing Dungey Exits ABC; Karey Burke

    Channing Dungey Exits ABC; Karey Burke Named Network President

    Sony Pictures Television has scooped the international rights to “The Launch” and is prepping a U.K. and other local versions of the singing format, which has fared well in Canada. Season one has just wrapped on free-TV network CTV. SPT will sell the finished Canadian version and the remake rights, with its London-based production company […]

More From Our Brands

Access exclusive content