You will be redirected back to your article in seconds

Sky, Channel 4 Strike First-of-Its-Kind Content-Sharing Deal

British pay-TV heavyweight Sky and its free-to-air counterpart Channel 4 have struck a first-of-its-kind content-sharing deal, with an agreement that covers premium sports and drama. Pubcaster Channel 4 will show Sky’s Tim Roth revenge drama “Tin Star” and Formula 1 racing coverage. In return, Sky will show series from Channel 4’s international drama service Walter Presents, as well as the new season of the free-TV broadcaster’s police drama “No Offence.”

The unusual hookup comes as new kinds of partnership and pacts are being forged in response to the reshaping of the TV landscape by U.S. streamers. Pay-TV firms in Britain have already started bundling Netflix and Amazon, and free-TV broadcasters have been co-producing with the FAANG companies. But the Sky-Channel 4 deal is the first time a pay-TV firm and pubcaster have shared high-end drama and premium sports in this way.

The two previously held Formula 1 rights together, but Sky secured exclusive rights starting next year. The new deal means that highlights and the home race from the championship will still be seen on free TV. Channel 4 will also show the first season of Sky’s original drama “Tin Star” shortly ahead of the sophomore season going out on the Sky Atlantic channel. Drama from Channel 4 will be packaged as box sets for Sky’s Now TV and Sky Go streaming services. “No Offence,” which was created by Paul Abbott (“Shameless”) will launch first, and be available from Thursday.

“I’m delighted that we’ve been able to establish such an exciting and innovative partnership with Sky which will ensure that the British Grand Prix and highlights of the 2019 Formula 1 Championship remain available on free-to-air television for U.K. viewers,” Alex Mahon, CEO of Channel 4, said.

“Today’s partnership is the start of a new era of collaboration between Sky, Channel 4 and, we hope, other British broadcasters,” Stephen van Rooyen, CEO of Sky U.K. and Ireland, said, adding: “Not only will this innovative partnership benefit viewers, watching via Sky or free-to-air, but it will further strengthen the ecosystem of U.K. broadcasters and British-originated content.”

More TV

  • A.P. BIO -- "Melvin" Episode 208

    'AP Bio' Canceled After Two Seasons at NBC

    “AP Bio” has been canceled at NBC. Series creator Mike O’Brien shared the news with fans on Twitter, writing that “This has been my favorite project of my life.” In the single-camera comedy, Glenn Howerton portrayed a disgraced Harvard philosophy scholar who lost out on his dream job and was forced to return to Toledo, [...]

  • James Holzhauer $2 million

    'Jeopardy!' Champion James Holzhauer Hits $2 Million Winnings Milestone

    This current “Jeopardy!” player has just won over $2 million on the popular game show. Who is James Holzhauer? The 34 year old professional sports gambler from Las Vegas has hit a “Jeopardy!” milestone by becoming only the second person in the show’s history to win over $2 million in regular season play. Holzhauer won [...]

  • Kanye West Shares a Memory of

    Kanye West Shares a Touching Memory of His Mother in Letterman Interview

    In a preview of David Letterman’s interview with Kanye West, which begins streaming next Friday, May 31, the musician’s wife Kim Kardashian West, tweeted a clip of him sharing a touching memory of his mother, Donda, who died in 2007 after a surgical procedure. While his wife looks on smiling, West answers Letterman’s question about [...]

  • CNN Lays Off Some Health Journalism

    CNN Lays Off Some Health Journalism Staffers

    CNN has laid off a handful of staffers from its health-journalism unit after deciding to place its health, climate and Southeastern newsgathering operations under a single aegis. ” As part of the normal course of business, our newsgathering team made a small restructure earlier this week that ultimately impacts 6-7 employees within CNN’s Health Unit,” [...]

  • Henry Ian Cusick

    'Lost' Star Henry Ian Cusick Signs With Buchwald (EXCLUSIVE)

    Henry Ian Cusick, best known for playing Desmond on the hit ABC series “Lost,” is signing with talent agency Buchwald for representation. Cusick also starred in the CW sci-fi/drama “The 100” and was most recently seen in the Fox series “The Passage.” His other notable television credits include “Scandal,” “24,” “Fringe,” “The Mentalist,” “Body of [...]

More From Our Brands

Access exclusive content