×
You will be redirected back to your article in seconds

Sky-Backed Streaming Service Pluto TV Launching on Now TV in U.K. (EXCLUSIVE)

Pluto is extending its orbit to Europe. The free streaming service has set the U.K. as the first stop of an international roll-out and will become available via Sky’s Now TV service in Britain starting Monday evening. Sky was an early investor in Pluto.

Now TV is Sky’s low-cost streaming service. Pluto TV will be a free app for consumers with Now TV set-tops or smart sticks.

Olivier Jollet, Pluto TV’s managing director for Europe, told Variety that Pluto TV would complement the paid-for fare on Now TV. “Netflix is launching on Now TV as well and I think it’s interesting to bring Pluto to these kind of devices,” Jollet said. “[Consumers] want great original series, but there is room for all kinds of content and especially a more lean-back approach. We want to bring the lean-back into the OTT world.”

The channels and content on Pluto will span independent movies, sports and entertainment. Some, such as Pluto TV Movies, Sports, Explore, and Fight, will carry the Pluto brand. The movie selection includes British film “Vinyl” and Geoffrey Rush picture “Deception.” The sports lineup includes international kickboxing highlights. There will also be third-party channels such a round-the-clock service with “Mystery Science Theater 3000” content.

Pluto has a European office in Berlin and is planning further expansion internationally. The European team includes former Discovery executive Paul Edwards, who is partnerships director, and David Kwok, director of programming.

Jollet said it was leveraging its relationship with Sky for the U.K. launch, but that does not necessarily mean it will partner with the company in Italy, Germany or the other territories where it has a foothold. “Our ambition is to become a global player and the U.K. is the beginning of our international expansion,” Jollet said.

Sky has been making select investments in tech-focused companies and platforms, and bought into Pluto TV four years ago. Emma Lloyd, group director of business developments and partnerships at Sky, said: “I’m very excited the service is available for Now TV customers, giving them even more great content to watch, and I’m confident Pluto TV will see similar success in the U.K. as they have in the U.S.”

More Digital

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

  • A Look at Wevr's & Dreamscape

    How Wevr & Dreamscape Immersive Reinvented ‘The Blu’ for Location-Based VR

    When HTC first introduced its Vive virtual reality (VR) headset in April of 2016, “The Blu” quickly became one of the most talked-about launch titles: With its ability to transport viewers onto the deck of a sunken ship, and face-to-face with a giant 80-foot whale, it offered viewers a deeply moving experience of presence and [...]

More From Our Brands

Access exclusive content