×
You will be redirected back to your article in seconds

Simulmedia Launches ‘Transparent TV’ Advanced Ad Product

Simulmedia, a technology company that makes products for advertisers using so-called “advanced TV,” said it has launched a new offering, “Transparent TV,” that allows advertisers and agencies to get more information about the results of commercials placed in this fashion.

“Typically, TV advertising has had the expectation that ‘you get what you get and you don’t get upset;’ Transparent TV changes that,” said Dave Morgan. CEO of Simulmedia, in a statement.

The product hopes to tap growing interest in so-called “addressable” advertising, or video ads delivered to tailored audience segments.

The new product allows advertisers to build campaigns utilizing advanced technology options to reach TV advertisers, but also guarantee these plans for impression delivery against an age and gender demo or a strategic target based on Nielsen data, the gold standard of audience targeting on TV, as well as MRI or NBI audiences.

Marketers and media agencies using Transparent TV will pay a flat tech and service fee, depending on service tier. All media costs will be transparent.

Simulmedia is a New York based technology company that gives advertisers and their agencies  advanced TV solutions with full transparency on media reporting, marketing outcomes, competitive insights, and pricing. Powered by the company’s patented VAMOS software platform, Simulmedia helps to power national TV ad campaigns at scale.

More TV

  • Jan Guillou's 'The Great Century' Being

    Jan Guillou's 'The Great Century' Being Adapted as Epic Drama Series (EXCLUSIVE)

    “The Great Century” is being adapted as an epic drama series by Dramacorp-Pampas Studios, which has landed the rights to Swedish author Jan Guillou’s book series. Guillou is known for his “Hamilton” spy-thriller novels, which Dramacorp-Pampas Studios has brought to TV as “Agent Hamilton.” That project had an international premiere at Mipcom and has presold [...]

  • Lilly Burns Tony Hernandez

    Variety to Honor Jax Media Chiefs Tony Hernandez, Lilly Burns at New Leaders Event

    Emmy Award-winning producer Tony Hernandez and Emmy-nominated producer Lilly Burns will receive the Creative Leadership Award on behalf of Jax Media at the Variety New Leaders event presented by City National Bank, taking place Nov. 14 in New York City. As founders of Jax Media, Hernandez and Burns have produced shows and specials such as [...]

  • Editorial use only. No book cover

    Virginia Leith, Female Lead in Stanley Kubrick's First Film, Dies at 94

    Actress and model Virginia Leith, who starred in Stanley Kubrick’s first film “Fear and Desire,” which he later disavowed, has died. She was 94. According to family spokesperson Jane Chalmers, Leith died after a brief illness at her home in Palm Springs, Calif. on Nov. 4. Born on Oct. 15, 1925, Leith met Kubrick in [...]

  • Friends

    'Friends' Reunion Special in Early Planning Stages at HBO Max

    More “Friends” could well be there for you when the HBO Max rain starts to fall. An unscripted “Friends” reunion special is in the works at the forthcoming WarnerMedia streamer, Variety has confirmed with sources. Sources say original cast members Jennifer Aniston, Lisa Kudrow, Courteney Cox, Matt LeBlanc, Matthew Perry and David Schwimmer are in discussions [...]

  • TC3_SM_060718_238A4600.cr2

    'The Crown' New Season: Netflix to Offer Opening Episode for Free in the U.K.

    When Olivia Colman steps into the royal shoes of Queen Elizabeth II, viewers in the U.K. and Ireland will be able to watch for free as Netflix makes the eagerly awaited Season 3 curtain-raiser available gratis. The streaming giant will launch the series opener on a dedicated site for a limited period starting Sunday, making it [...]

  • T.R. Knight

    TV News Roundup: T.R. Knight Joins HBO Max's 'The Flight Attendant'

    In today’s TV news roundup, “Grey’s Anatomy” star T.R. Knight joins HBO Max’s “The Flight Attendant” and BET renewed “Games People Play.” CASTING T.R Knight has been cast in HBO Max‘s dark comedy “The Flight Attendant.“ Knight will play Cassie’s (Kaley Cuoco) older brother, Davey. When Cassie’s life starts to unravel, Davey deals with the [...]

  • Days of Our Lives Bill Hayes

    'Days of Our Lives' Cast Members Released From Contracts

    The entire cast of the NBC soap opera “Days of Our Lives” have been released from their contracts, Variety has confirmed. The daytime drama has run for over 13,000 episodes since first debuting in 1965. The show will go on hiatus at the end of November, though it has shot enough episodes to last through the [...]

More From Our Brands

Access exclusive content