The untitled project is written and co-executive produced by Miguel Nolla. It will be produced by Quintanilla family members Abraham Quintanilla, Jr. and Suzette Quintanilla Arriaga. In addition, Scooter Braun, Scott Manson, and James Shin of SB Projects, and Sergio Aguero, Jaime Davila, and Rico Martinez of Campanario Entertainment will executive produce.
The series focuses on Alex Guerra, a chart-topping, award winning pop star who has been estranged from her family for 5 years. She tries to pick up the pieces when a crisis forces her to return home. Alex finds herself back in Texas, juggling a love triangle, the demands of her career and the dark secrets of the family that she now desperately wants to win back.
Nolla has worked as production staff on ABC shows “Private Practice,” “Grey’s Anatomy,” and “Scandal,” having written one episode of “Scandal.”
This also marks the latest television project from Braun’s SB Projects, which currently produces the CBS series “Scorpion” and the Freeform series “Movie Night with Karlie Kloss.”
Quintanilla is a Tejano music legend, having sold over 60 million albums worldwide before her death at the hands of the president of her fan club in 1995. She was also the subject of the 1997 film “Selena,” with Jennifer Lopez starring in the title role.