×
You will be redirected back to your article in seconds

Scooter Braun Teams With JD Roth to Form Unscripted Content Studio

Scooter Braun and JD Roth have joined together to form a new unscripted content studio, Variety has learned.

Braun is the founder of SB Projects, while Roth is the co-founder and former CEO of 3 Ball Entertainment. GoodStory Entertainment, as their new venture will be called, will develop and produce in the unscripted, live event, and feature documentary spaces. To accelerate growth, GoodStory, backed by Braun’s Ithaca fund, will pursue strategic acquisitions to integrate some of the top unscripted production companies in the world. GoodStory also already has several projects in various stages of development.

“I’ve always admired Scooter’s work professionally and have been lucky to get to know him as a friend and family man,” said Roth. “We are equally determined to use GoodStory as a vehicle to tell compelling stories and take the unscripted space to another level. No one knows talent better than Scooter and I know our combined experiences will only yield massive results.”

Roth will be handling business development, acquisitions, and CEO duties for GoodStory. Roth will be reuniting with Adam Greener, former COO of 3 Ball Entertainment and President of Maverick Television, who joins GoodStory as co-CEO handling development, sales, and execution. Greener is known for the creation of “Chrisley Knows Best”, the hit unscripted show on USA network. Braun has tapped his longtime COO Scott Manson, who architected the deal, to run point with him from the SB Projects side. McCafferty & Co. and Todd Weinstein, Tara Senior, and Tom Greenberg, of Del Shaw Moonves Tanka Finklestein & Lezcano brokered the deal.

Roth is known for his work on some of the biggest unscripted franchises to date, including “The Biggest Loser,” “Beauty and the Geek,” “Extreme Weight Loss,” and “Bar Rescue” among many others. Several of 3 Ball’s franchises went on to international distribution, creating a global production empire that eventually sold in 2014 to Warner Bros.

“JD is a winner and the perfect partner to build with in the unscripted space, his track record is undeniable,” said Braun. “We look forward to making great content and investing in other talented production companies that share our values.”

Braun and his team, in addition to managing a roster of some of the biggest names in entertainment like Justin Bieber, Ariana Grande and Karlie Kloss, has grown SB Project’s film and television division to include a slate that includes CBS’ “Scorpion,” “The Giver,” and “Never Say Never,” which remains one of the highest grossing music documentaries in domestic box-office history. Braun and his team have also been behind specials like “One Love Manchester” on BBC and “Hand in Hand: a Benefit for Hurricane Relief” which aired on every major network on the US. Braun also recently launched Mythos Studios in partnership with David Maisel, founding chairman of Marvel Studios, which is focused on creating franchise films.

More TV

  • MAKING IT -- Season: 1 --

    TV News Roundup: NBC Announces 'Making It' Season 2 Premiere Date

    In today’s TV news roundup, NBC announced the “Making It” Season 2 premiere date and HBO Max greenlit a new docuseries from Brad Goreski and Gary Janetti. DATES Hosts Amy Poehler and Nick Offerman will return with the second season of “Making It” on NBC Dec. 2. After the show’s holiday season premiere, the show [...]

  • Luis Fonsi Erika Ender Latin Grammys

    The Second Latin Explosion: How 'Despacito' Ushered in a New Generation of Stars

    Music is an ever-evolving art, and for the Latin Recording Academy, that’s meant riding multiple waves of attention. The most recent arrived with the stratospheric success of “Despacito,” which kicked off a second Latin Explosion with full force in 2017. The Luis Fonsi and Daddy Yankee hit, later featuring verses by Justin Bieber, made Latin [...]

  • TV Review: 'Catherine the Great' Starring

    TV Review: 'Catherine the Great' Starring Helen Mirren

    For some, “Dame Helen Mirren playing the Catherine the Great” is all the convincing they’ll need to watch this new biographical limited series, which is perfectly understandable. The casting of Mirren in the role, which follows the Russian empress in the embattled latter years of her life, is a smart choice that proves its worth [...]

  • Ricky Martin Celia Cruz Gloria Estefan

    From Idea to Legacy: Latin Grammy Awards Mark 20 Years of Global Recognition

    The idea of creating a separate organization to honor the diversity of Latin music was a discussion that took place for years before it actually happened, but an event driven by one of pop music’s most important crossover artists solidified it. During the 41st Grammy Awards ceremony, a young Ricky Martin was scheduled to perform [...]

  • Science Fair

    Disney Plus Fleshes Out Nonfiction Slate, Including 'Howard,' 'Science Fair,' Mickey Mouse Docu

    Disney Plus further fleshed out its nonfiction content slate at an International Documentary Association showcase event Friday, as the streamer, preparing for its Nov. 12 launch, continues to flesh out its programming strategy. Among the announcements: The streamer has acquired the global distribution rights to “Howard,” the Don Hahn-directed documentary about “Aladdin” and “Beauty and [...]

More From Our Brands

Access exclusive content