×
You will be redirected back to your article in seconds

SAG-AFTRA Blasts BBH Ad Executive as ‘Hypocrite of the Week’

SAG-AFTRA is keeping up the pressure on the advertising agency Bartle Bogle Hegarty, calling one of its top officers “hypocrite of the week.”

The union, which is in the third month of a strike against BBH, made the announcement Thursday about BBH’s global chief strategy officer and New York chairman Sarah Watson.

“Watson helps steer Times Up Advertising and has publicly spoken out about fairness and social justice, but the agency she leads is illegally attempting to withdraw from its commitment to the professional talent that helped build their company,” SAG-AFTRA said. “No way, Sarah. Keep your word BBH and honor your agreement.”

BHH did not immediately respond to a request for comment. The union instructed its 160,000 members on Sept. 20 not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly announced that it had withdrawn from the contract, asserting that the agreement is outdated and accusing the union of being inflexible.

SAG-AFTRA President Gabrielle Carteris also blistered BHH in a statement.

“You don’t get to tell the world that you are an ethical company doing business in an ethical way and then walk out on your contractual obligations to your longtime partners,” she said. “BBH is illegally attempting to withdraw from our contract, claiming that it hinders their ability to ‘deliver the greatest level of flexibility and value for their work.’”

“As BBH well knows, SAG-AFTRA offers tailored agreements that provide flexibility and give producers the tools they need to hire the best union talent within competitive budgets,” Carteris added. “BBH is simply trying to walk out on their commitment to provide working actors with fair pay, benefits and a safe workplace. SAG-AFTRA actors know the truth and we are committed to shining a bright public light on BBH’s doubletalk and hypocrisy.”

SAG-AFTRA has been ramping activity on the commercials front, where it faces the challenge of advertisers using non-union actors. It’s held half a dozen demonstrations during the past week and brought on Bryan Cranston in a video backing its “Ads Go Union” campaign to persuade advertisers to stop using non-union actors.

SAG-AFTRA is prepping for a successor deal on its commercials contract, which represents over $1 billion in annual earnings for union members. SAG-AFTRA’s current deal with the Joint Policy Committee, which represents advertisers and advertising agencies, expires on March 31. The two sides have not yet set a date for starting negotiations.

More TV

  • Supergirl -- "Elseworlds, Part 3" --

    'Elseworlds, Part 3' Recap: 2019 ‘Arrowverse’ Crossover Theme Revealed

    SPOILER ALERT: Do not read if you have not yet watched “Elseworlds, Part 2,” the final part of the 2018 “Arrowverse” crossover, which aired Dec. 11. After John Deegan (Jeremy Davies) got another go at using the Book of Destiny to rewrite reality, the “Elseworlds” finale saw Barry (Grant Gustin) and Oliver (Stephan Amell) facing [...]

  • The Netflix logo is displayed at

    TV Roundup: Netflix Orders Ted Bundy Docu-Series

    In today’s TV roundup, Netflix has ordered a docu-series on serial killer Ted Bundy and “Love, Gilda” sets a premiere date on CNN FIRST LOOKS Variety has obtained an exclusive clip of “Into the Okavango,” the upcoming National Geographic film. Premiering Dec. 14 on Nat Geo, the film, six years in the making, follows a [...]

  • Amy Poehler Is Ready for a

    Amy Poehler Is Ready for a 'Parks and Rec' Reunion

    Is Amy Poehler just getting our hopes up? We hope not, because the funny lady tells Variety that she’s ready for a “Parks and Recreation” reunion. “I am technically available,” Poehler said on Monday at Smart Girls’ 10th anniversary celebration dinner. “I have like six of Leslie’s blazers in my closet, so anytime.” “Parks and Recreation” [...]

  • Liz Meriwether Lake Bell

    Lake Bell, Liz Meriwether Comedy 'Bless This Mess' Moves From Fox to ABC With Series Order

    “Bless This Mess,” the single-camera comedy co-created by Lake Bell and Elizabeth Meriwether, has been ordered to series at ABC, Variety has learned. The series had previously been in contention at Fox and is a co-production between 20th Century Fox Television and ABC Studios. Bell also stars in the series alongside Dax Shepard. In the series, a [...]

  • 'Get Shorty' Renewed for Season 3

    'Get Shorty' Renewed for Season 3 at Epix

    Epix has renewed “Get Shorty” for Season 3. The loose adaptation of the 1990 Elmore Leonard novel and subsequent film stars Chris O’Dowd, Ray Romano, Lidio Porto, Megan Stevenson, Sean Bridgers, and Carolyn Dodd. In the series, O’Dowd plays a hitman from Nevada who struggles to shed his criminal past after he moves to Hollywood to [...]

  • Goliath Season 2 Amazon

    Amazon Renews 'Goliath' for Season 3

    Amazon has renewed legal drama “Goliath” for a third season. “Goliath” centers on washed-up lawyer Billy McBride, played by Billy Bob Thornton, who has one shot at redemption after a client he successfully defended from a murder charge went on to slaughter a family. Thornton won a Golden Globe for his performance in 2017. “Our [...]

More From Our Brands

Access exclusive content