Longtime CAA TV agent Peter Micelli has joined Entertainment One as chief strategy officer for TV, film and digital.
Micelli will oversee eOne’s TV and digital content operations, reporting to chief content officer Mark Gordon and president Steve Bertram. He will steer the TV strategy for the company and is tasked with pursuing partnership and M&A opportunities for the U.K.-Canadian independent that has been on an expansion push the past few years.
“Pete was my agent for four years, during which he helped me grow the Mark Gordon Company into a trusted destination for producers, talent, and their passion projects,” Gordon said. “He is an expert at building media companies to become leaders in an increasingly digital and global landscape.”
Micelli is “one of the industry’s most innovative and respected executives, known for his creative dealmaking, and strong commitment to talent,” Bertram added. “His deep relationships will complement eOne’s entrepreneurial culture as we aggressively build our business around the world.”
Micelli has been with CAA since 1995, rising from the mail room to become one of the agency’s top TV literary reps. Clients he has represented over the years have included showrunners such as Jenji Kohan, Damon Lindelof, Miles Millar and Al Gough, Alex Kurtzman, Peter Lenkov, and Amy Harris.
“For the past two decades, I have worked on behalf of many of the world’s most talented storytellers, helping create opportunities for their programming to be seen around the world,” Micelli said. “I am thrilled to partner with Mark and Steve to build a next generation studio, where artists have greater creative control of their IP and more opportunities to get their projects to production.”
Micelli’s move to eOne comes on the heels of Gordon’s ascent to chief content officer for eOne. Late last month, eOne announced its buyout of the Mark Gordon Co. banner and Gordon’s appointment to the executive ranks.
Micelli is known for his entrepreneurial approach to assembling TV projects. He was among the first TV agents to aggressively pursue international pre-sales as a means of financing high-end TV productions. He was also an early adopter when it came to cutting original content deals with Netflix, Amazon, and YouTube Red, and more recently Facebook and Apple.