×

FYI Chief Paul Greenberg Exits A+E Networks to Launch Consulting Firm (EXCLUSIVE)

Paul Greenberg is leaving his post as head of A+E Networks’ cabler FYI to launch a digital video consulting firm, Butter Works.

Greenberg has spent the past two years as exec VP and general manager of FYI and as head of 45th & Dean, A+E Networks’ in-house digital content studio.

Gena McCarthy, FYI’s exec VP of programming and development, will take the reins of the cabler, reporting to Paul Buccieri, president of A+E Studios and A+E Networks Portfolio Group, and Rob Sharenow, president of programming for A+E Networks. Sean Cohan, A+E Networks president of international and digital media, will continue to oversee the operations of 45th & Dean.

Greenberg, formerly CEO of digital content ventures College Humor and Nylon, expressed his gratitude to A+E Networks’ CEO Nancy Dubuc and Cohan for “giving me the tools and backing to build something as exciting and groundbreaking as 45th & Dean.” He described his exit as a desire to “follow my passion and entrepreneurial spirit into this next phase of my career.”

Butter Works will serve as a full-service consulting firm for digital ventures, offering business and creative support. In launching the company, Greenberg is reuniting Vince Peone, a writer and director who worked with Greenberg at College Humor and Nylon.

Greenberg said the experience of running a linear cable channel for the past two years taught him a great deal about the importance of shows built on solid creative ideas and the ability for content shared across linear TV and digital to create a “virtuous circle” of viewership and promotion. He cited the experience of crafting the digital series “Love is Love” from the FYI dating show “Bride and Prejudice,” as well as “Project Sammy’s Way,” the digital spinoff of Lifetime’s “Project Runway.”

“Vince and I bring the collective skill sets that will allow (Butter Works) to be an outsourced video department in a box,” Greenberg said. “We can help people figure out how to monetize great digital content.”

Greenberg said he intends to continue to work with A+E Networks in his new capacity.

McCarthy has been with FYI since 2013. She was promoted to exec VP in 2016.

More TV

  • Whoopi Goldberg addresses the crowd while

    Inside World Pride's Opening Ceremony: An LGBTQ Celebration With a Tinge of Politics

    World Pride officially kicked off on Wednesday night at the Barclays Center in Brooklyn. About 8,000 people packed into the arena for a three-hour show that began with Cyndi Lauper singing her hit “True Colors.” The performance ended with a gaggle of dancing drag queens who pranced alongside Lauper as she turned the train of [...]

  • Democratic presidential candidate Massachusetts Sen. Elizabeth

    The Messy NBC Democratic Debate Proves the Need for a Tier System (Column)

    The opening night of the first debates of the 2020 Democratic Party primaries brought — even by the standards of such way-far-out confrontations between candidates for whom the election remains a far-off dream — vastly more empty drama than new information. But then, that may have been by design. NBC News’s organization of the debates, [...]

  • Max Wright Dead

    'Alf' Actor Max Wright Dies at 75

    Max Wright, best known for playing patriarch Willie Tanner on the sitcom “Alf,” died Wednesday. He was 75. Wright’s family confirmed his death to TMZ. The actor died in his home in Hermosa Beach, Calif., after years of battling cancer. Wright was diagnosed with Lymphona in 1995. Wright is most famous for his role as [...]

  • Greyson Chance -Gabby Barrett Alejandro Aranda

    Greyson Chance, 'Idol' Alums Gabby Barrett and Alejandro Aranda Sign Major Label Deals

    Two “American Idol” alumni — Gabby Barrett and Alejandro Aranda — as well as viral star Greyson Chance all announced new major label recording contracts this week. Barrett, who finished in third place of the first season of the rebooted ABC version of “Idol,” has joined the roster of Warner Music Nashville. The singer had [...]

  • amazon-studios

    YouTube Head of Scripted Jon Wax in Talks to Join Amazon Studios

    YouTube’s head of scripted programming, Jon Wax, is in talks to join Amazon Studios, according to an individual with knowledge of the matter. Wax is said to be in discussions for head of genre programming at Amazon, a position held by Sharon Tal Yguado until recently. Variety reported on her exit in early May. The [...]

  • WGA Agency Packaging Fight Placeholder Writer

    WGA Takes Aim at Endeavor IPO, Tells Members It Has 'Sufficient Funds' for Legal Battle

    The Writers Guild of America has gone to the Securities and Exchange Commission in its battle with Hollywood’s largest talent agencies over the issue of packaging fees and affiliated production. The guild sent a letter to William Hinman, director of the SEC’s corporate finance division, the guild accuses WME parent company Endeavor of misrepresenting the [...]

More From Our Brands

Access exclusive content