×
You will be redirected back to your article in seconds

Parrot Analytics Partners With Guinness World Records to Rank Most Popular TV Series

Television data firm Parrot Analytics is teaming up with Guinness World Records to find the world’s “Officially Amazing” most popular TV and digital original series. The winners of each will be featured in the 2019 edition of Guinness World Records, to launch in bookstores and online Sept. 6.

“It is an honor to work with the venerable Guinness World Records,” said Parrot CEO Wared Seger. “We were delighted that the Guinness World Records team chose to work with us to determine the most popular TV shows in the world and that they saw the value in relying on the industry’s established global cross-platform TV demand metric to gain a truly holistic and empirical view of what is resonating with viewers worldwide.”

Guinness previously tapped Parrot’s TV demand measurement system, which Seger demonstrated at the 2018 Variety Massive Summit, for its 2018 world records publication, which identified “Game of Thrones” as the most in-demand TV show. The 2019 edition will also honor “Stranger Things” in a new category created to include original series developed by streaming services like Hulu, Amazon, and Netflix.

Parrot Analytics is taking our methodology of gauging record-breaking designations to a whole new level,” said Craig Glenday, Guinness Book of World Records editor-in-chief.“Their audience demand measurement system goes far beyond the days of surveys and questionnaires and utilizes big data and AI to look at the numerous ways consumers express their demand for content. This year, by adding the category for digital originals, we will really get an idea of how much the world’s video consumption has changed.”

Guinness will announce the “Officially Amazing” series and digital series winners on Sept. 4 before the 2019 book debuts.

More TV

  • Game of Thrones True Detective Veep

    The Most Anticipated TV of 2019

    As the number of scripted series continues to grow (more than 500 in 2018), it is not just a race to produce the biggest quantity, but also the highest quality programming. Looking at the upcoming slate for 2019, there appears to be no shortage of unique stories coming. Here, Variety previews the most anticipated scripted [...]

  • "Hope" -- Episode #101 --Pictured (l-r):

    'Tell Me a Story' Renewed for Season 2 at CBS All Access

    CBS All Access has renewed “Tell Me a Story” for a second season. The renewal comes ahead of the first season finale, which is slated to air in January. The series, which has aired seven episodes thus far, takes the world’s most beloved fairy tales and reimagines them as a dark and twisted psychological thriller. Set [...]

  • Crystal Moselle Lesley Arfin HBO

    'Skate Kitchen' Director, 'Love' Co-Creator to Develop Female Skateboarding Comedy at HBO

    HBO is developing a female skateboarding comedy series that hails from Crystal Moselle and Lesley Arfin. Inspired by the film “Skate Kitchen,” which Moselle directed and co-wrote, the untitled series is set against the backdrop of New York City and will follow a diverse group of young women navigating their lives through the predominantly male oriented [...]

  • Justin Lin

    'Fast and the Furious' Director Justin Lin Sets Overall TV Deal With Apple

    Director-producer Justin Lin has planted his Perfect Storm Entertainment banner with Apple in an exclusive overall TV development pact. Lin moves to Apple after six years with Sony Pictures TV. During that time Perfect Storm delivered three drama series for CBS — “Scorpion,” “S.W.A.T.” and the reboot of “Magnum P.I.” — as well as Cinemax’s [...]

  • SATURDAY NIGHT LIVE -- "Matt Damon"

    'Saturday Night Live' Produces Ad for Google in Late-Night Twist

    One of the most interesting sketches from this past weekend’s broadcast of “Saturday Night Live” came not during the show, but rather one of its commercial breaks. Viewers who stuck around during advertisements in the first half of “SNL” no doubt saw cast member Kyle Mooney creating a short video with the use of Google’s [...]

  • TV Shows to Watch the Week

    TV Shows to Watch the Week of Dec. 17, 2018: 'Schitt's Creek,' 'Runaways'

    Welcome back to Tune In: our weekly newsletter offering a guide to the best of the week’s TV. Each week, Variety’s TV team combs through the week’s schedule, selecting our picks of what to watch and when/how to watch them. This week, “Schitt’s Creek” airs a holiday special and “The Runaways” returns for Season 2 [...]

  • Channing DungeyWomen In Film Crystal and

    Channing Dungey Joins Netflix as VP of Original Content

    Former ABC Entertainment president Channing Dungey is joining Netflix as the vice president of original content, Variety has learned. In her new role, she will report to Cindy Holland, who is also vice president of original content. Dungey is expected to start working at the streamer in February. “We’re delighted to be adding Channing’s expertise, leadership [...]

More From Our Brands

Access exclusive content