×
You will be redirected back to your article in seconds

Netflix Signs Global Exclusive Overall Deal with ‘La Casa de Papel’ Creator Alex Pina

Deal follows similar pact with ‘Dark’ creators as Netflix ties down talent in international

Continuing to tie down key creative talent in international, Netflix has signed a global exclusive overall deal with “La Casa de Papel” creator Alex Pina, Netflix announced Thursday out of Spain.

The deal comes less than a month after the U.S. streaming giant announced a similar overall deal, its first in Europe, with Jantse Friese and Baran bo Obdar, creators of German-language Netflix hit “Dark.”

The new deal with Pina, a creative driving force behind, most notably, “La Casa de Papel” and “Vis a Vis” (Locked Up), will see Pina producing new series and projects exclusively for Netflix. Made exclusively for Netflix, “La Casa de Papel” Part 3 is scheduled for release in 2019. “Sky Rojo,” described by Netflix as a “female action drama,” will go into production in 2019.

Announcing the deal, Erik Barmack, vice president of international originals, said he was certain Pina would continue to cross frontiers with a “unique vision” and “storytelling reaching goal audiences.”

“We are living a moment when series are becoming one of most relevant of cultural movements ever,” Pina added.

He went on: “The possibility of reaching the last corner of earth and pushing back on the U.S. big industry fiction predominance” is “part of the illusion of thousands of creatives around the world.”

The Netflix-Pina deal was in many ways expected. Pina made “La Casa de Papel” which Netflix described in its first quarter results this April as its most-watched foreign-language series ever, a social phenomenon around the world from Argentina to Iran.

But Netflix made Pina. Produced for and with Atresmedia, one of Spain’s top two TV networks, “La Casa de Papel” only, remarkably, scored so-so ratings when aired in free-to-air in Spain. It was only when acquired by Netflix that it took off exploding into a hit so large that when Reed Hastings signed a carriage deal with Telefonica for Spain and Latin America, he tweeted a video clip of the deal signing in which he is jokingly wearing the Salvador Dali mask used by the money mint assailants in “La Casa de Papel.”

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content