Canadians eager to keep up with the Kardashians in Canada can binge on that series and other reality shows after streaming service hayu, which is owned by NBCUniversal, had its official launch Wednesday. It was another international launch for the unscripted SVOD service.
NBCU had announced the Canada expansion for hayu earlier this year, and had a soft launch for the service before its official unveiling Wednesday. The service began in the U.K., Ireland and Australia, but has since extended its reach to Norway, Sweden, Finland and Denmark.
In Canada there will be 6,000 episodes of reality fare, including “Keeping Up With the Kardashians,” “The Real Housewives” and “Million Dollar Listing.”
NBCU said its research shows that Canadian viewers have a particular affinity for reality shows. More than half of the millennials north of the U.S. border are reality and unscripted fans, it said.
“The proven healthy appetite for reality programming amongst Canadian viewers is reinforced by early enthusiasm for hayu, with thousands already binging on multiple favorite shows,” said Hendrik McDermott, SVP of branded on-demand for NBCUniversal International. “We are excited to build momentum with Canadian subscribers.”
In Canada, hayu costs $5.99 a month. Subsribers can download reality shows and watch content on various devices. Most episodes of the available shows drop on hayu on the same day they go out on linear TV.