×
You will be redirected back to your article in seconds

MTV Movie & TV Awards Ratings Shoot Up With Tiffany Haddish, Scheduling Move

The MTV Movie & TV Awards got a big ratings boost from host Tiffany Haddish and a savvy scheduling shift.

The Monday-night telecast drew 3.371 million total viewers across 10 Viacom-owned cable channels, including MTV and VH1 — up 21% from the 2017 installment — according to Nielsen live-plus-same day. Monday’s show was also up 20% from last year in the 18-34 demo with a 2.39 rating, and up 21% in the 18-49 demo at 2.21.

Viewership was more concentrated this year on core channels MTV and VH1. Total viewership on the two networks was up 37% from last year, while ratings grew 30% in the 18-34 demo and 35% in 18-49.

Looking at the seven channels that aired the telecast this year and last, the show was up 27% in total viewers, 25% in 18-49, and 21% in 18-34.

Nielsen also dubbed the show the most social television program of the evening. According to MTV internal data, the awards show was streamed 83 million times, more than double last year’s show.

Much of the viewership increase can likely be attributed to host Tiffany Haddish, a high-profile get coming off her performance last year in the hit film “Girls Trip.” Haddish received largely positive reviews for her turn hosting an awards show highlighted by wins for “Black Panther” and “Stranger Things.” MTV also moved the award show this year to June from May, part of a strategy to shift into the Emmy-voting window in hopes of luring talent. Also new was the shift from Sunday night to Monday, where bothe MTV and VH1 typically enjoy higher than normal audience circulation.

More TV

  • B3_Day 17 of 25_Sc 6/04: Interior

    How 'Origin' Creator Mika Watkins Sold Her Sci-Fi Series to YouTube Premium

    The MTV Movie & TV Awards got a big ratings boost from host Tiffany Haddish and a savvy scheduling shift. The Monday-night telecast drew 3.371 million total viewers across 10 Viacom-owned cable channels, including MTV and VH1 — up 21% from the 2017 installment — according to Nielsen live-plus-same day. Monday’s show was also up […]

  • The Good Cop

    'Good Cop' Canceled by Netflix After One Season

    The MTV Movie & TV Awards got a big ratings boost from host Tiffany Haddish and a savvy scheduling shift. The Monday-night telecast drew 3.371 million total viewers across 10 Viacom-owned cable channels, including MTV and VH1 — up 21% from the 2017 installment — according to Nielsen live-plus-same day. Monday’s show was also up […]

  • Game of Thrones

    Everything We Know About 'Game of Thrones' Season 8

    The MTV Movie & TV Awards got a big ratings boost from host Tiffany Haddish and a savvy scheduling shift. The Monday-night telecast drew 3.371 million total viewers across 10 Viacom-owned cable channels, including MTV and VH1 — up 21% from the 2017 installment — according to Nielsen live-plus-same day. Monday’s show was also up […]

  • Donald Trump, Robert De Niro

    Robert De Niro Bashes Trump Again: 'Down With This Motherf---er!'

    The MTV Movie & TV Awards got a big ratings boost from host Tiffany Haddish and a savvy scheduling shift. The Monday-night telecast drew 3.371 million total viewers across 10 Viacom-owned cable channels, including MTV and VH1 — up 21% from the 2017 installment — according to Nielsen live-plus-same day. Monday’s show was also up […]

  • Jean-Jacques Annaud Enjoys Exploration and Discomfort

    Jean-Jacques Annaud on Experimentation, Moving into Television Series

    The MTV Movie & TV Awards got a big ratings boost from host Tiffany Haddish and a savvy scheduling shift. The Monday-night telecast drew 3.371 million total viewers across 10 Viacom-owned cable channels, including MTV and VH1 — up 21% from the 2017 installment — according to Nielsen live-plus-same day. Monday’s show was also up […]

  • Chance the Rapper Cardi B T.I.

    Cardi B, Chance the Rapper, T.I. to Judge New Netflix Hip-Hop Music Competition Series

    The MTV Movie & TV Awards got a big ratings boost from host Tiffany Haddish and a savvy scheduling shift. The Monday-night telecast drew 3.371 million total viewers across 10 Viacom-owned cable channels, including MTV and VH1 — up 21% from the 2017 installment — according to Nielsen live-plus-same day. Monday’s show was also up […]

  • Patricia Arquette as Tilly in Escape

    TV Review: 'Escape at Dannemora'

    The MTV Movie & TV Awards got a big ratings boost from host Tiffany Haddish and a savvy scheduling shift. The Monday-night telecast drew 3.371 million total viewers across 10 Viacom-owned cable channels, including MTV and VH1 — up 21% from the 2017 installment — according to Nielsen live-plus-same day. Monday’s show was also up […]

More From Our Brands

Access exclusive content