×
You will be redirected back to your article in seconds

MSNBC Says On-Screen News Ticker Will No Longer Scroll

MSNBC is rolling up its bottom-of-the-screen news ticker, a nod to interest in less on-screen clutter as the cable-news network experiences new bursts of viewership.

When the NBCUniversal-owned cable-news outlet launched its morning programming Monday with “Morning Joe First Look” at 5 a.m., one longtime graphics element was missing: the scrolling news ticker. “We’re removing the scrolling ticker at the bottom of the screen for a cleaner view that puts our reporting more front and center,” the network said in a statement. “As a network, we focus on up-to-the-minute breaking news showcasing our team’s smart reporting and in-depth analysis, and we want viewers to get the best possible experience.”

Running a news scroll in the lower third of the screen has been de rigueur for the cable-news networks since 2001. In the aftermath of the terrorist attacks at the World Trade Center in September of that year, CNN began running a scrolling “ticker” or “zipper” of facts and news headlines at the bottom of the screen. Others followed. In 2010, CNN even experimented with running a small window of the set of John King’s “John King USA” during commercial breaks in a bid to keep viewers from tuning away.  Several of the cable-news outlets have more recently begun posting “countdown clocks” in a lower corner of the screen to get viewers excited about seeing newsworthy events like a notable speech or a big exclusive.

But the tickers have created a busier interface that some viewers find frenetic and complex. Fox News Channel hasn’t used a ticker in its daytime news programming for several years.

The tickers still seem relatively ubiquitous, and TV executives may find other uses for them. In 2015, CNN’s head of ad sales suggested the notion of running commercial copy in a flipper, so long as the information was relevant to the broadcast.

More TV

  • Pete Davidson Sits Out Final 'Saturday

    Pete Davidson Sits Out Final 'Saturday Night Live' Sketches of 2018

    Just hours after “Saturday Night Live” cast member Pete Davidson posted a message on social media that said he “really [didn’t] want to be on this Earth anymore,” he was absent from the final 2018 live sketches of the late-night sketch comedy show. But although Davidson did not take part in the sketches or appear [...]

  • Pete Davidson photographed by Peggy Sirota

    Pete Davidson Posts Unsettling Message, Deletes Instagram

    UPDATED: “Saturday Night Live” cast member Pete Davidson posted a disturbing message Saturday morning stating he doesn’t “want to be on this earth anymore,” then deleted his Instagram account. In the post, Davidson wrote, “I’m doing my best to stay here for you but i actually don’t know how much longer i can last. all [...]

  • Disney Channel Fires 'Andi Mack' Actor

    Disney Channel Fires 'Andi Mack' Actor Arrested for Plotting Sex With Minor

    Disney Channel has severed ties with “Andi Mack” actor Stoney Westmoreland following his arrest for allegedly trying to arrange a sexual encounter with a 13-year-old. “Stoney Westmoreland, an actor working on the series ‘Andi Mack,’ was arrested in Salt Lake City today,” a Disney Channel spokesperson said in a statement Friday. “Given the nature of [...]

  • Russian Doll

    TV News Roundup: Natasha Lyonne's 'Russian Doll' Sets Netflix Premiere Date

    On Friday’s roundup, Netflix announces the premiere date for “Russian Doll” and Benedict Cumberbatch’s “Brexit” film has a premiere date on HBO FIRST LOOKS Showtime has released a new teaser for the upcoming comedy series, “Black Monday,” which will premiere Sunday, Jan. 20 at 10 p.m. ET/PT. The series stars and is executive produced by Don [...]

  • Vanity Fair Review

    TV Review: 'Vanity Fair'

    There’s something comforting about the predictability of a period piece novel adaptation in the Masterpiece Theater tradition. Knowing the story, or even just the rhythms of the genre, there are rarely many surprises. The women will toss off witticisms and cry careful, pretty tears; the men will steel their jaws and declare their love, ideally [...]

More From Our Brands

Access exclusive content