×
You will be redirected back to your article in seconds

LeBron James Will Be an NBA Owner, Possibly NFL, Too, Says Business Partner

After signing a four-year $153 million deal to play for the Los Angeles Lakers, LeBron James may already be thinking about his streams of revenue after retiring from the NBA. According to Maverick Carter, his business partner, James is looking to own a U.S. professional sports franchise, likely either basketball or football.

“He does like football and he’s looked at football ownership, so he’ll be owning a basketball team and running it,” Carter told Variety’s Audrey Cleo.

James already owns a 2% stake in England’s Liverpool soccer club.

In the meantime, while LeBron busies himself in the sports world, Carter has his eyes set on media and content production.

The SpringHill Entertainment founder currently has a full plate while working on Uninterrupted, a media production company which he describes as a platform for athletes to be able to tell stories outside of just their lives on the field, the court, the ice, etc.

“They are more than just athletes, but sometimes the world doesn’t see them that way,” Carter said. “Once the world sees you as that one thing, and the better you are at that thing, the more you can only be that thing.”

Carter said the company has “tons” of projects coming down the pipeline from traditional television shows and movies to online-only content. One example is the YouTube original series premiering on July 18 called “Best Shot,” a docuseries chronicling the rocky lives of a group of high school basketball players in a troubled neighborhood.

“The best, most creative, most authentic content and stories will win, will rise to the top,” Carter said.

James’ other recent investments include Beats by Dre and the Blaze Pizza chain.

More TV

  • Contract Placeholder Business WGA ATA Agent

    Signs of Solidarity and Strain Emerge as Week 2 of WGA-Talent Agency Standoff Begins

    Hundreds of WGA members rallied solidly behind their union last week as the industry grappled with uncertainties spurred by the sudden break between writers and their talent agency representatives. But as the standoff heads into its second week, signs of strain among some WGA members are beginning to emerge. Shalom Auslander, author and creator of [...]

  • Jon Snow Arya Stark Game of

    'Game of Thrones' Final Season Vegas Odds Reveal Wild Theories

    With “Game of Thrones” hype at an all-time high, Las Vegas may be raking in as much money as the Iron Bank. HBO’s fantasy masterpiece has seized the gambling world’s attention nearly as much as the Super Bowl or Kentucky Derby. Fans spew countless theories on social media, such as which characters will be axed [...]

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    UPDATED with statements from John Singleton’s family and FX Networks John Singleton, the Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as [...]

  • Adam Lambert, of Queen, performs at

    Adam Lambert Back to 'Idol' to Mentor Finalists Through Queen's Catalog

    Adam Lambert famously launched his career on “American Idol” a decade ago performing a brilliant audition of Queen’s “Bohemian Rhapsody.” He wrapped that amazing eighth season performing with the band on the season finale, and years later earned his current spot as the front man touring as Queen + Adam Lambert. On April 28, Lambert comes full circle as he steps [...]

  • Lily Tomlin SAG Lifetime Acheivement Award

    TV News Roundup: Netflix's 'Laugh-In' 50th Anniversary Tribute Sets Premiere Date

    In today’s TV News roundup, Netflix sets the premiere date for its 50th anniversary special of “Laugh-In.” DATES “Laugh-In: The Stars Celebrate,” the 50th anniversary tribute to the original series by Dan Rowan and Dick Martin, will premiere on Netflix on May 14. The special, which was taped at the Dolby Theater in Hollywood, pays [...]

  • Texas Tech's Norense Odiase (32) shoots

    Live+3 Ratings for Week of April 8: NCAA Championship Game Dunks on Competition

    The final of the 2019 NCAA basketball tournament, in which Virginia triumphed over a spirited Texas Tech team, unsurprisingly finished way out in front in the Live+3 ratings for the week of April 8. Although the sports broadcast’s scripted competition made some gains, its 5.4 ratings still more than doubled that of “Grey’s Anatomy” in [...]

  • Mueller Report Release Draws 11 Million

    Mueller Report Release Draws 11 Million Total Viewers Across TV News

    Coverage of the release of special counsel Robert Mueller’s report into whether President Donald Trump committed obstruction of justice unsurprisingly caused a ratings bump across TV news yesterday. In terms of overall viewership, around 11 million people tuned in to see Attorney General William Barr’s news conference regarding the report’s release, and the news coverage surrounding it. According [...]

More From Our Brands

Access exclusive content