×
You will be redirected back to your article in seconds

Link TV Launches Major Rebrand, Scheduling Overhaul (EXCLUSIVE)

Link TV, the national independent non-commercial satellite television network, has launched a comprehensive rebranding initiative, Variety has learned exclusively.

The network debuted a new brand ID system and programming strategy for its channel available nationally to 35 million subscribers of Dish Network (Channel 9410) and DirecTV (Channel 375) as part of their basic packages.

Created in conjunction with the Swedish design agency Bold Scandinavia, the new brand experience spearheaded by Link TV’s creative director Hiawatha Bradley speaks to a globally engaged audience with new creative that includes an updated corporate logo, new on-air graphics packages, video sizzles, brand IDs and interstitials, promos and a new color palette. All elements are unified by the new tagline “A World of Difference.” The new branding will be incorporated throughout Link TV’s media ecosystem, including its website, social media, and OTT platforms.

Along with the new graphic treatment, Link TV will launch key programming initiatives including the U.S. premiere of Denmark’s scripted drama “Follow the Money” and two new investigative journalism series “Hotspots: Stories from the Frontline” and “Foreign Correspondents.”

“As we head into the mid-term elections, it is a critical time to re-establish Link TV as a media influencer that can bridge barriers with lesser known voices and new ways of looking at world issues,” said Kim Spencer, co-founder of Link TV. “Our new programming offers solution-driven global perspectives, uncompromising dramas and in-depth analysis of social and political issues on a global scale to the American public. This is as timely and important now as it was nearly two decades ago when the channel was created as we face polarizing narratives shaping public opinion and negatively impacting our society.”

 

More TV

  • CHILLING ADVENTURES OF SABRINA

    'Chilling Adventures of Sabrina' Renewed for Seasons 3 and 4 at Netflix

    Netflix has ordered two more seasons of “Chilling Adventures of Sabrina.” The streamer has ordered another 16 episodes of the series, which will be split into two parts like Season 1 and 2. Season 3 and 4 will begin production in 2019. Season 2 is set to premiere April 5, 2019. “Chilling Adventures of Sabrina” imagines [...]

  • Songs for Screens Powered by Mac

    How The Rolling Stones' 'She’s a Rainbow' Got a Seven-Figure Synch Renaissance

    As far as Rolling Stones chart hits go, “She’s A Rainbow” is more of a cult favorite in the band’s canon, just missing the Top 40 of Mick Jagger’s biggest Billboard Hot 100 hits of all time. But by 2018 standards, it’s suddenly become a smash — based on how many high-profile sync placements the [...]

  • David Schwimmer to Star in New

    David Schwimmer to Star in New Sky Comedy Series ‘Intelligence’

    David Schwimmer will play a power-hungry NSA agent relocated to the U.K. in “Intelligence,” a new six-part comedy series for Sky in Britain. Schwimmer is best known to British audiences for his role as Ross in “Friends,” but was recently in the news after British police posted a video of a suspected thief who seemed [...]

  • Fiona Campbell Named Controller of BBC

    BBC Names Fiona Campbell as New Head of Online Channel BBC Three

    The BBC has named Fiona Campbell the new boss of its youth-skewing online channel, BBC Three, replacing outgoing controller Damian Kavanagh, who is leaving in the new year to run Endemol Shine-owned producer Tiger Aspect. Campbell has been heading up the documentary unit at BBC Studios, the U.K. pubcaster’s production division. She also worked at BBC Three [...]

  • Rüdiger Böss, ProSiebenSat.1's Longtime Hollywood Buyer,

    Rüdiger Böss, ProSiebenSat.1's Longtime Buyer in Hollywood, to Leave the Company

    Rüdiger Böss, who as head buyer for ProSiebenSat.1 negotiated the German broadcast giant’s deals with U.S. studios for many years, is leaving after more than a quarter of a century at the company. Böss is a well-known figure in the international TV business and a familiar face at major events and markets. ProSiebenSat.1 CEO Conrad [...]

  • Rebel Wilson Romantic Comedy

    Rebel Wilson to Star in Australian Drama Series 'Les Norton'

    Rebel Wilson and David Wenham will star in Australian drama series “Les Norton.” Adapted from the novels of Robert G. Barrett, the show is presented by The Australian Broadcasting Corporation and Screen Australia. Set in 1985, the series will follow the exploits of a country bloke from outback Queensland, played by rising star Alexander Bertrand [...]

  • Korea's CJ ENM Acquires Scandinavian Sales

    South Korea's CJ ENM Acquires Scandinavian Sales Company Eccho Rights

    South Korean entertainment powerhouse CJ ENM has acquired a majority stake in Stockholm-based rights-management and sales company Eccho Rights. A leading entertainment and merchandising company in Asia, CJ ENM will give Eccho Rights the resources to expand its global footprint across Europe, the Middle East and Latin America. Eccho Rights has offices in Stockholm, Istanbul, [...]

More From Our Brands

Access exclusive content