×
You will be redirected back to your article in seconds

Jessica Alba’s The Honest Company Signs With SAG-AFTRA

SAG-AFTRA has signed Jessica Alba’s The Honest Company as the newest signatory to the union’s commercials contracts.

“I am thrilled that The Honest Company has chosen to provide our members with the protection of a SAG-AFTRA contract. This partnership is the result of meaningful collaboration between SAG-AFTRA and Honest and helps sustain and build a flourishing industry for performers and employers,” said President Gabrielle Carteris. “Kudos to our member Jessica Alba for recognizing that the protections of a strong union contract are crucial to all workers. She is a model of ethical leadership and we’re proud to move forward together.”

The union and Alba made the announcement Wednesday, two days after SAG-AFTRA had issued a do-not-work order to its members for The Honest Company, asserting that it was shooting non-union commercials in the Los Angeles area.

Alba founded The Honest Company in 2012 with an emphasis on household products that are manufactured ethically. She said in a statement Wednesday, “SAG-AFTRA is an important part of the acting community, and as a proud member since 1994 I fully support its mission. As founder of The Honest Company, I’m thrilled that the company has grown to a place where working with SAG-AFTRA is a natural next step for us. I’m looking forward to a productive partnership.”

SAG-AFTRA said the agreement ensures that all working commercial actors hired by The Honest Company will receive fair wages, access to health and pension benefits, and the security that comes from working on a union set.

“We look forward to developing a great relationship with The Honest Company and hope this inspires other brands looking to create quality commercials to go union,” said National Executive Director David White. “Hiring union actors for their ads is the best decision brands can make for their business.

More TV

  • Disney Channel Fires 'Andi Mack' Actor

    Disney Channel Fires 'Andi Mack' Actor Arrested for Plotting Sex With Minor

    Disney Channel has severed ties with “Andi Mack” actor Stoney Westmoreland following his arrest for allegedly trying to arrange a sexual encounter with a 13-year-old. “Stoney Westmoreland, an actor working on the series ‘Andi Mack,’ was arrested in Salt Lake City today,” a Disney Channel spokesperson said in a statement Friday. “Given the nature of [...]

  • Russian Doll

    TV News Roundup: Natasha Lyonne's 'Russian Doll' Sets Netflix Premiere Date

    On Friday’s roundup, Netflix announces the premiere date for “Russian Doll” and Benedict Cumberbatch’s “Brexit” film has a premiere date on HBO FIRST LOOKS Showtime has released a new teaser for the upcoming comedy series, “Black Monday,” which will premiere Sunday, Jan. 20 at 10 p.m. ET/PT. The series stars and is executive produced by Don [...]

  • Vanity Fair Review

    TV Review: 'Vanity Fair'

    There’s something comforting about the predictability of a period piece novel adaptation in the Masterpiece Theater tradition. Knowing the story, or even just the rhythms of the genre, there are rarely many surprises. The women will toss off witticisms and cry careful, pretty tears; the men will steel their jaws and declare their love, ideally [...]

  • FILE - In this April 5,

    CBS Claims Commitment to Ending Harassment. Its Actions Say Otherwise (Column)

    At this point, a new breaking sexual harassment case at CBS isn’t exactly a surprise. Over and over again, powerful CBS company men from producers to executives to the ex-CEO himself have made headlines for propagating decades of harassment and abuse, with dozens of witnesses affirming that the pattern was business as usual. But as [...]

  • Willow ShieldsVariety Portrait Studio, Beautycon Festival

    'Hunger Games' Alum Willow Shields Joins Netflix Drama Series 'Spinning Out'

    Willow Shields has been cast in a series regular role in “Spinning Out,” the upcoming ice skating drama series at Netflix. She joins a cast that also includes Kaya Scodelario, who was announced as the series lead on Thursday, taking over the role originally held by Emma Roberts. Shields will star as Serena, Kat Baker’s (Scodelario) [...]

  • Adam Levine Cardi B

    Maroon 5 and How the Super Bowl Halftime Show Became Music's Least Wanted Gig

    Who would have thought that the Super Bowl Halftime show, an American institution watched by more than 100 million people, would become the least wanted gig in music? But thanks to the ongoing controversy concerning the NFL’s stance on a player’s right to protest, brought to the forefront by football’s top conscientious objector Colin Kaepernick, [...]

More From Our Brands

Access exclusive content