×
You will be redirected back to your article in seconds

James Corden Drove a Porsche in Last Night’s ‘Carpool Karaoke’ Thanks to Ad Deal

The producers of CBS’ “Late Late Show” have quietly figured out how to take one of the program’s signature segments out for a drive on Madison Avenue.

Many famous musicians and singers find their way to “Carpool Karaoke,” the segment in which host James Corden takes a pop star for a spin while singing along to tunes. Advertisers haven’t been as plentiful.

Volkswagen AG’s Porsche helped create a new twist in an installment of the popular segment in last night’s broadcast. The show included a “Carpool Karaoke” vignette with Maroon 5’s Adam Levine. During the segment, Corden and the singer drove around Los Angeles in the new 2018 Cayenne Turbo while singing Maroon 5 biggest hits, such as“Moves Like Jagger,” “Cold” and “Sugar.” The show’s Twitter feed promoted the car’s in-program appearance.

Under the aegis of host Corden and executive producers Ben Winston and Rob Crabbe, “Late Late Showhas devised some of late-night’s most creative advertising partnerships. The program features an on-set bar stocked with drinks from Heineken (in the past, the potables came from Anheuser-Busch). “Carpool Karaoke,” however, has remained largely sacrosanct.

The only other advertisers to weave themselves into the segment were Coca-Cola and McDonald’s. In 2016, as part of an advertising agreement, Corden and guest Selena Gomez drove to a McDonald’s and sipped Coke products.

 

More Music

  • Guy Moot

    Is Sony/ATV’s Guy Moot Headed for Top Job at Warner/Chappell?

    Ever since Jon Platt announced in September that he will be stepping down from his post at the helm of Warner/Chappell Publishing to take the top job at Sony/ATV when Martin Bandier’s contract is up at the end of March, speculation has been rife about who will take over for him. One name has been [...]

  • (L to R) MAHERSHALA ALI and

    Scores from 'Green Book,' 'Solo,' Others Disqualified from Oscar Race (EXCLUSIVE)

    First-round voting is underway for Oscar’s Original Song and Original Score categories, but Academy music-branch voters are discovering that four talked-about scores are missing from the eligibility list. Music for “Solo: A Star Wars Story,” “Green Book,” “Mandy” and “The Other Side of the Wind” has been disqualified for various reasons, Variety has learned. More [...]

  • Marcus Mumford of the band Mumford

    Concert Review: Mumford & Sons Ride 'Delta' During U.S. Tour Opener in Philly

    Mumford & Sons have come a long way from their raw and rustic roots to have happily come no way at all.  Even though the British quartet smoothed and softened elements of the rough, intimate folk of their 2007 origin story to include flickering arena-rock guitars (on 2015’s “Wilder Mind”) and windy synths (2018’s “Delta”), [...]

  • The King Eric Clapton A Life

    Rashida Jones, Lili Zanuck Talk Grammy Nominations and the Music-Documentary Gold Rush

    Nothing takes you back to time and a place like the music of a particular era. That’s one big reason why music documentaries are flourishing at a time of enormous demand for high-end docu productions. This year’s five Grammy Award nominees for best music film reflect the appetite for stories about renowned and beloved musical figures, [...]

  • Editorial use only. No book cover

    Varèse Sarabande's Top 10 Sellers List Led by 'Ghost,' 'T2,' 'Star Wars' Albums

    John Carpenter’s “Halloween” music? A “Star Wars” compendium? It’s no shock to see these show up on a list of soundtrack label Varèse Sarabande’s historical 10 biggest selling albums. More surprising? Non-genre soundtracks like “Rudy” and “The Man from Snowy River,” which film music fans snatched up in numbers matching some of the more obvious [...]

More From Our Brands

Access exclusive content