×
You will be redirected back to your article in seconds

IQIYI Snaps up Hit Drama ‘My Brilliant Friend’ for China

Chinese streaming giant, iQIYI has snapped up China rights to acclaimed European drama series “My Brilliant Friend.”

The show is based on the first of a series of books by Elena Ferrante, set in a dangerous and fascinating Naples, and spanning a period over 60 years. It was presented by HBO (U.S.), and Italy’s Rai Fiction and Timvision, and began airing from Nov. 18.

The series is produced by Lorenzo Mieli and Mario Gianani for Wildside, and by Domenico Procacci for Fandango, in collaboration with Rai Fiction, Timvision and HBO Entertainment, in co-production with Umedia. All the episodes are directed by Saverio Costanzo. The story and screenplays are by Ferrante, Francesco Piccolo, Laura Paolucci and Costanzo. Paolo Sorrentino and Jennifer Schuur are the executive producers.

Distribution in international markets is handled by Fremantle, which has licensed it to over 130 territories. A second series, has already been green-lighted based on “The Story of a New Name” the second book in Ferrant’s four-book work.

“’My Brilliant Friend’ follows Elena Greco as the most important friend in her life seems to have disappeared without a trace. Elena a now-elderly woman immersed in a house full of books, turns on her computer and starts writing the story of their friendship with Raffaella Cerullo, whom she has always called Lila, in the first year of primary school in 1950,” said Fremantle.

“With its incredible scripts and iconic characters, ‘My Brilliant Friend’ has fast become one of the standout series of the year. Since its launch on HBO and Rai, it has received huge critical acclaim from reviewers,” said Haryaty Rahman, SVP, distribution Asia, international, Fremantle.

“Elena Ferrante’s masterpiece has been well recognized by Chinese readers for the past years. We are very much looking forward to introducing this brilliant TV adaptation to our users,” said an iQIYI spokesman.

More TV

  • Jennifer Lopez

    Jennifer Lopez Joins TikTok App to Promote NBC's 'World of Dance'

    Jennifer Lopez is the latest celebrity to hop on TikTok, the short-form video app owned by Chinese internet giant Bytedance — more proof of the app’s growing traction, and reflective of media companies’ desire to reach its young-skewing base. Lopez had a very specific aim: to get fans excited about “World of Dance,” the NBC [...]

  • Jussie Smollett, Method Man, Danielle Brooks

    Jussie Smollett Episode of TNT's 'Drop The Mic' Pulled In Wake of Scandal

    TNT has pulled an upcoming episode of its hip-hop roast battle show “Drop the Mic” featuring “Empire” star Jussie Smollett. The episode, set to air March 6, was yanked following the arrest of Smollett on Thursday for allegedly staging a hate crime against himself. In the episode, Danielle Brooks, who plays Taystee on “Orange Is [...]

  • Reese Witherspoon Davita Scarlett

    Starz to Develop 'Kin' Series With Reese Witherspoon's Hello Sunshine

    Reese Witherspoon’s Hello Sunshine banner has inked a deal with Starz to develop “Kin,” Variety has learned. The multi-generational family drama comes from “Queen Sugar” and “Constantine” writer Davita Scarlett, who developed the project with Chester Jones III. Witherspoon and Hello Sunshine film and TV head Lauren Neustadter are on board as executive producers alongside [...]

  • David Shuster Michelle Makori I24

    Altice Aims to Carve Out Niche in Cable With Global-Themed i24News

    Who would invest in the U.S. launch of a linear, 24/7 cable news network in the current climate of bloodletting for niche cable channels? Patrick Drahi, the French-Israeli media mogul who controls Altice USA and Altice Europe, that’s who. Multiple system operator Altice USA is slowly but steadily expanding the cable distribution base for i24News, [...]

  • Sunday Night Football Ratings

    Pete Bevacqua Expands Oversight of NBC Sports

    Pete Bevacqua, who joined NBC Sports Group as president in September of last year, will gain more oversight of the NBCUniversal unit in the wake of a recent restructuring of the executive ranks of the corporation. Bevacqua retains his role as president, but will oversee the entire NBC Sports Group portfolio, adding NBC Olympics, production, [...]

  • 'Robin Hood' Director Otto Bathurst to

    Showtime's 'Halo' Series Enlists 'Robin Hood' Director Otto Bathurst

    Showtime’s adaptation of the wildly popular video game “Halo” has found its new director. The network has announced that Otto Bathurst will assume the director’s chair for multiple episodes, as well as serving as EP for the live-action series. Bathurst’s most recent directorial credits include last year’s adaption of “Robin Hood” with Taron Egerton and [...]

  • 'Haunting of Hill House' Renewed, Creators

    'Haunting of Hill House' Renewed as Anthology, Creators Ink Overall TV Deal at Netflix

    “The Haunting of Hill House” is returning to Netflix–sort of. The streaming giant has ordered a new installment in what they are calling “The Haunting” anthology, meaning the  next chapter of the horror series will feature an entirely new story and new characters from those seen in the first season. In addition, Netflix has entered [...]

More From Our Brands

Access exclusive content