×
You will be redirected back to your article in seconds

Hearst Television Renews Nielsen TV and Radio Ratings Contract

Hearst Television has set a multi-year renewal of its contract with Nielsen to provide ratings for its local TV and radio stations.

The deal calls for Hearst to use a range of new Nielsen software and data tools in its selling its wares to local advertisers. The pact covers Hearst’s 30 TV stations in 26 markets and two Baltimore radio stations.

The Hearst renewal is significant for Nielsen in the wake of CBS’ threat to drop the ratings provider as its year-end contract expiration approaches. The major networks have long been frustrated with Nielsen’s struggles to keep pace with measurement needs in the multiplatform universe. Nielsen ratings, while still the industry standard currency for advertising deals, are becoming less central to the ad sales business as data options proliferate in the digital age.

“Nielsen is an important partner in our television and radio station business,” said Eric Meyrowitz, senior VP of sales for Hearst Television. “We look forward to utilizing Nielsen’s audience measurement solutions and measurement enhancements to showcase the value of our audiences and deliver increased ROI to our advertisers.”

Nielsen said it was eager to work with Hearst to develop new measurement tools.

Hearst Television is one of the most innovative broadcasters in the industry and is at the forefront of providing advertisers access to viewers across traditional and digital platforms,” said Jeff Wender, managing director of Nielsen Local Media. “We are thrilled to reach this agreement with Hearst Television and to collaborate on the best ways to monetize their highly desirable audiences.”

More TV

  • No Merchandising. Editorial Use Only. No

    Ron Howard Gives Update on ‘Willow’ Disney Plus Series: 'No Greenlight Yet'

    While the prospect of a sequel series to Ron Howard‘s 1988 fantasy feature “Willow” has gotten fans frothing at the mouth, Howard told Variety that Disney Plus still hasn’t made a final decision on the show as of yet. Reports that Howard was in talks to develop the series with writer Jonathan Kasdan emerged last May, [...]

  • At 'Morning Joe,' Anchor Trio Navigates

    At 'Morning Joe,' Anchor Trio Navigates While 'Washington is on Fire'

    In the era of the Trump-dominated news cycle, Joe Scarborough, Mika Brzezinski and Willie Geist have to balance hot political talk on “Morning Joe” with the audience’s occasional need to cool down. It hasn’t been easy. The anchors have in recent years sporadically become part of the news cycle. President Trump has called out Brzezinski [...]

  • Arrow -- "Fadeout" -- Image Number:

    TV Ratings: 'Arrow' Signs Off to Low Numbers

    The CW was likely hoping that “Arrow” would sign off with a TV ratings bullseye, but the series finale failed to draw a large audience missed the mark a little. Stephen Amell officially brought out his bow one last time, and 723,000 total viewers tuned in to watch, which represents almost a 20% drop from [...]

  • 'The Quest': Disney Plus Revives ABC

    'The Quest' Revived as Disney Plus Brings Back ABC Fantasy Reality Show (EXCLUSIVE)

    Disney Plus is reviving “The Quest,” a critically acclaimed but short-lived fantasy reality series that aired on ABC in summer 2014. Casting is under way for a new version of the series, which will now focus on teenage contestants. “The Amazing Race” executive producers Bertram van Munster and Elise Doganieri are back as executive producers [...]

  • John Stankey

    AT&T's John Stankey: TNT, TBS to Boost Unscripted Volume as WarnerMedia Invests in HBO Max

    The march to the launch of HBO Max in May is driving changes across WarnerMedia. John Stankey, AT&T chief operating officer and WarnerMedia chairman, told investors on Wednesday that cable powerhouses TNT and TBS will lean into more unscripted programming as WarnerMedia steers its investment in high-end scripted programming to the nascent subscription streaming platform. [...]

  • BBC to Cut 450 Jobs in

    BBC to Cut 450 Jobs in News Division

    The BBC is to cut 450 jobs in its news operation as part of a cost-cutting exercise. The BBC, which remains the U.K.’s most widely consumed source of news, said it planned to reorganize its newsroom along a “story-led” model, focusing on news stories more than on programs or platforms. This is designed to reduce [...]

  • Bud Light Super Bowl Ad

    Bud Light Asks Super Bowl Viewers to Pick the Ad They Want to See

    Most Super Bowl advertisers put a glitzy commercial in the game and hope for the best. Anheuser-Busch wants viewers to have a stake in the pitch that gets presented on Game Day. Bud Light made two different ads starring Post Malone, and is asking fans to help pick which of the pair ought to run [...]

More From Our Brands

Access exclusive content