×
You will be redirected back to your article in seconds

Disney Makes Additional Changes to Ad Sales

Walt Disney Co. further realigned its ad sales efforts, noting that it would work to position its sales teams to have “a deeper level of advisory relationships with marketers” as Madison Avenue increasingly puts new emphasis on all forms of video, not just TV, as a means of reaching consumers.

Disney earlier this month combined ESPN and ABC ad sales for the first time, naming Rita Ferro to oversee all outreach to marketers. She will oversee efforts to win ad support for the company’s entertainment, sports, news and kids linear and digital TV and radio businesses  – giving her oversight of everything from TV ads on ABC to video and banner units on ESPN Mobile.

“Combining world class sales teams from across the company will result in a more efficient and effective way for our clients to do business with us. Further, our focus on deeper, data-driven understanding of our clients’ businesses and media strategies will enable us to continue helping our clients maximize the value of their marketing spend and grow their businesses through our robust portfolio of platforms,” said Ferro, president of Disney ad sales, in a statement. “I am confident that our renewed vision and the resulting structure positions our current offerings for maximum growth as our business and the marketplace continue to evolve.

Ferro said ad sales will be led by six senior vice presidents, each reporting to her. Patricia Betron, Marco Forte, Flora McKiernan, Andrew Messina, Wendell Scott, and Jeremiah Tachna will  manage account teams organized under specific industry verticals, as well as dedicated agency teams.  Adam Monaco will oversee national TV sales for the company’s eight ABC-owned local TV stations.

A different team will be responsible for devising custom solutions and research. Wanda Young will serve as senior vice president, client solutions – insights & creative.  Sean Hanrahan, was named senior vice president, sports brand solutions, and will work to burnish the ESPN portfolio of media assets.  Jerry Daniello, will be senior vice president, entertainment brand solutions, working to create opportunities for the the Disney Kids and Family Portfolio, ABC Entertainment, ABC News, ABC Daytime, ABC Late-Night, Syndication, Freeform and The Disney Digital Network. Zach Chapman, will be vice president, International Alliances, helping to coordinate the company’s ad-sales business around the world and developing global marketing ideas.

Laura Nathanson, executive vice president, revenue & operations, will lead a team responsible for optimizing and managing business opportunities across the portfolio and providing marketers with increased scale as viewing behaviors evolve. Senior executives within the group will include Doug Hochstadt, Travis Howe, James Minnich, Laura Nelson, and James Vanderhoef.

More TV

  • BBC Orders Spoof Talk Show Fronted

    Spoof Talk Show Fronted by an Animated Vladimir Putin Coming to the BBC

    The BBC will air a spoof talk-show fronted by an animated Vladimir Putin. The U.K. pubcaster has ordered two pilot episodes of “Tonight with Vladimir Putin,” a semi-scripted talk show hosted by a CGI representation of the Russian leader. The first guest will be Alistair Campbell, a former high-ranking political spin doctor in the U.K. [...]

  • Upcoming Fantasy Shows Like 'Game of

    10 Upcoming Shows to Watch if You're Mourning 'Game of Thrones'

    Millions of people’s Sunday night routines are ruined now that “Game of Thrones” is over, and there are holes in their hearts as big as the hole in The Wall that are aching for a new fantasy series to fill them. Several prequel series are on their way, but as there’s no word on just [...]

  • Game of Thrones Composer Ramin Djawadi

    'Game of Thrones' Composer Ramin Djawadi: 'I'm Still in Denial'

    Since the first season, Ramin Djawadi has composed the music for “Game of Thrones” and created the epic tunes, including the iconic theme song, heard over the series’ most memorable moments. With the series finished, he talked with Zane Lowe on Apple Music’s Beats 1 about his experience on the show and an upcoming 20-city [...]

  • TUPAC SHAKUR black panther collection

    ‘Defiant Ones’ Director to Helm Docuseries on Tupac, Who Assaulted Him in 1993

    Director Allen Hughes, who helmed the award-winning HBO documentary “The Defiant Ones,” has closed a deal with Tupac Shakur’s estate for a five-part docuseries for which he will have full access to all of the late rapper’s released and unreleased recordings, writings and poetry, according to an announcement from his rep. The announcement says the [...]

  • Ellen DeGeneres -- The Ellen Show

    Ellen DeGeneres Extends Daytime Talk Show Run Through 2022

    Ellen DeGeneres is sticking with her daytime talk show. DeGeneres announced Tuesday that she has signed a new deal to continue hosting “The Ellen DeGeneres Show” through 2022. There had been rumors for some time that DeGeneres was planning to leave the show when her current contract was up in 2020, something she leaned into [...]

  • How YouTube Is Trying to Get

    How YouTube Is Trying to Get Will Smith His First-Ever Emmy Nomination (EXCLUSIVE)

    YouTube could be the key to Will Smith finally earning a Primetime Emmy nomination — or win. The superstar Formerly Known as the Fresh Prince has been nominated for two Academy Awards, five Golden Globes and one Screen Actors Guild Award, and has won four Grammys (out of eight nominations). Yet a Primetime Emmy nomination [...]

More From Our Brands

Access exclusive content