×
You will be redirected back to your article in seconds

Former Channel 4 Chief David Abraham Launches Wonderhood Studios

New U.K.-based operation will span TV, digital, and advertising

David Abraham is back in the content business. The former boss of U.K. broadcaster Channel 4 has launched Wonderhood Studios, which will make programming for channels, digital and streaming services, and have a division that will serve as an agency for brands, with the aim of working across areas that have previously operated distinctly.

Abraham was at the helm of British pubcaster Channel 4 between 2010-2017. His new venture has seed money from unspecified private investors. Abraham will be chief executive of Wonderhood. Sachin Dosani, founder of media-focused investment bank ACF, has joined as managing director. Other staffers will be announced soon, a statement by Wonderhood said, noting that it has identified a team “of award-winning British creative talent.”

The new operation will start work on its first projects in June. It will also develop new digital brands, on its own or with partners.

“We began our new creative company with a blank sheet of paper in order to align our thinking with the opportunities created by unprecedented levels of change,” Abraham said. “In a world of increasingly connected consumers, channels and platforms require content that is more highly differentiated, while brand owners are seeking editorial skills to engage with audiences. Combining deep storytelling abilities with new forms of creativity will allow us to address both of these challenges.”

The focus of the new business reflects Abraham’s career in media, which spans TV and advertising. Prior to Channel 4, he ran digital channels business UKTV and Discovery’s U.K. networks. Before that, he founded the ad agency St. Luke’s.

“Our belief is that, now more than ever, great ideas will be energized by a richer cross-fertilization of skills,” Abraham said. “True originality stems from talented people, working in a diverse and creatively liberating culture. That’s Wonderhood Studios.”

More TV

  • Shows we Quit in 2018 Westworld

    TV Shows We Quit in 2018

    With approximately 500 scripted series premiering new seasons in 2018, sometimes it feels like the television landscape is like a bubble. If it keeps getting inflated larger and larger, eventually something will have to give and it will pop, right? Well, maybe not for the platforms on which these shows are released — after all, [...]

  • Maniac

    Emma Stone, Darren Criss and More React to SAG Award Nominations

    The nominations for the 25th Annual Screen Actors Guild Awards were revealed on Wednesday morning, and “A Star Is Born” commanded the list with four noms alongside TV series “The Marvelous Mrs. Maisel” and “Ozark.” The awards recognize acting and ensemble performances across television and film, and this year, plenty of performers will be competing [...]

  • Golden Globes TV Predictions

    Golden Globes 2019: Top TV Categories Broken Down With Projected Winners

    Big name nominees dominate an increasingly competitive small screen landscape, and Variety analyzes what to expect when winners’ names are read at the Golden Globes Jan. 6. Drama Series In complete contrast to last year, all but one of the nominees in this category are newcomers. Up for its sixth and final season, FX’s Soviet [...]

  • Maniac

    How the HFPA Played It Safe With 2019 Golden Globe Nominees (Column)

    At a time of unprecedented richness and depth across TV programming, an awards show already known for its brazen willingness to follow its own instincts could have gone just about anywhere. But the biggest surprise of the Golden Globes’ nominations for television may have been just how safe they were. To wit: A broadcast that [...]

  • Joel McHale Cast as Starman in

    Joel McHale Cast as Starman in DC Universe's 'Stargirl' (EXCLUSIVE)

    Joel McHale has been cast as Sylvester Pemberton aka Starman on the upcoming DC Universe series “Stargirl,” Variety has learned exclusively. The role is being described as “Golden Age Starman” and will be a recurring one for McHale. A courageous and confident superhero, Starman is a member of the Justice Society of America. He wields a [...]

  • If Beale Street Could Talk Sharp

    Golden Globes: Amy Adams, Regina King Lead List of Crossover Nominees

    In the age of peak TV, actors, writers, directors and producers, and subsequently their managers and agents, are open for business in any medium, and that new attitude shows in awards nominations, especially when it comes to the Golden Globe acting fields. Amy Adams and Regina King scored nominations in both film and TV categories [...]

  • 2019 Variety Predictions

    2019 Predictions: What's in Store for Film, TV and Music Next Year?

    It would be hard to top the drama of 2018. From media mega-mergers to the rise of Time’s Up, it was a year that had more than its fair share of twists and turns. Leslie Moonves resigned in disgrace, AT&T snapped up Time Warner, Disney inched closer to subsuming Fox and “Black Panther” shattered box [...]

More From Our Brands

Access exclusive content