You will be redirected back to your article in seconds

CW President Mark Pedowitz Talks Gina Rodriguez, ‘Sabrina,’ ‘Dynasty’ Schedule Change

CW President Mark Pedowitz envisions the broadcast network enjoying a long and fruitful relationship with Gina Rodriguez.

Speaking with Variety at the Television Critics Assn. winter press tour, Pedowitz said that CW would like to stay in business with Rodriguez for “a long, long time.”

“Gina is a friend,” he said. “CW should stay in the Gina Rodriguez business for as long as they can. She is a special, special person. Really, she is the real frickin’ deal. That’s how much I feel about her and respect her.”

In addition to starring the CW’s critically-acclaimed series “Jane the Virgin,” Rodriguez is currently developing multiple projects with the network: the female-driven drama “Femme” and a dramedy about an undocumented immigrant called “Illegal.”

Pedowitz also touched on WB TV’s Sabrina the Teenage Witch series. The show was originally in development at CW as a companion to “Riverdale” before it landed a two-season commitment at Netflix.

“Warners had a real opportunity with Netflix,” he said. “Netflix offered them a two year deal on it. We understood what was going on on a financial basis, so we said, ‘Go.’ We wished them well. We’re very happy with ‘Riverdale’ staying where it is, so it will be fine.”

Finally, Pedowitz addressed moving the network’s reboot of “Dynasty” from Wednesdays to Fridays, with the midseason series “Life Sentence” starring Lucy Hale taking its Wednesday post-“Riverdale” timeslot.

“We wanted to give ‘Life Sentence’ a chance on Wednesday night at 9 with the lead in from ‘Riverdale’ because of the social media impact that Lucy has,” he said. “And we want to keep ‘Dynasty’ on the air. We are looking forward to Nicolette Sheridan coming on the show later this season. We think it will allow it have more fun and allow it the time to get out of the heat of Wednesday at 9.”

Pedowitz has been the head of CW since 2011, having previously served as the head of ABC Studios. Just last week, he extended his contract with the network.

More TV


    SAG-AFTRA Commercial Negotiations Set for February

    With no fanfare, SAG-AFTRA and the ad industry have set a mid-February start for negotiations for a successor deal to the union’s master contract, Variety has learned. The current three-year deal — which covers about $1 billion in annual earnings — expires on March 31. SAG-AFTRA and the Joint Policy Committee of the ad industry [...]

  • FILE - In this April 5,

    Eliza Dushku Received $9.5 Million Settlement Over Misconduct on 'Bull' Set

    Eliza Dushku received a $9.5 million settlement from CBS after the actress alleged she was the subject of several inappropriate comments on the set of “Bull,” according to the New York Times. Dushku appeared in the first season of the procedural, initially being brought on for a three-episode arc with plans to make her a [...]

  • Jingle Punks Jingle Player

    Jingle Punks at 10: How the Production Music Platform's Player Works

    Though its primary function is creative, Jingle Punks is built on a foundation of technology and administration. The patented Jingle Player that lets customers search for music using pop culture terms is both intuitive and efficient. Typing in “Reservoir Dogs” or “Starbucks” generates suggestions. Queries are monitored “so if there isn’t an exact match, we’ll suggest [...]

  • Star Trek: Discovery

    TV Roundup: 'Star Trek: Discovery' Season 2 Premiere Date Set at CBS All Access

    In today’s TV News Roundup, the premiere date is announced for season two of “Star Trek: Discovery” on CBS All Access. FIRST LOOKS “Relics and Rarities,” a new RPG series based on the classic game Dungeons & Dragons, will premiere on subscription service Alpha in February 2019. Hosted by Deborah Ann Woll (“Daredevil,” “True Blood”) [...]

  • Logan Lerman

    Logan Lerman in Talks to Star in Jordan Peele's 'The Hunt' at Amazon

    Jordan Peele’s upcoming Nazi hunter drama at Amazon, “The Hunt,” has potentially found its lead. Logan Lerman is in talks to star in the drama series as Jonah Heidelbaum. When his grandmother is slain by a mysterious intruder in their apartment, Jonah sets out to track the culprit, only to find himself swept up in the [...]

  • Milo Ventimiglia'Second Act' film premiere, Arrivals,

    Milo Ventimiglia on 'This Is Us' Golden Globes Snub

    “This Is Us” critics and fans were shocked when the NBC hit received no love from the Hollywood Foreign Press Association earlier this week with zero Golden Globes nods. The show, after all, was nominated for three Golden Globes last year, including best television drama. Plus, Sterling K. Brown won the 2018 statue for best [...]

  • Jennifer Lopez

    Jennifer Lopez 'Absolutely' Wants to Direct Film and Television

    Jennifer Lopez epitomizes the phrase “she’s done it all” — but there’s still more that the superstar would like to do. Lopez recently directed her first music video, “Limitless,” the track featured on her new rom-com “Second Act,” and it seems the multi-hyphenate has caught the directing bug. “Absolutely, absolutely,” Lopez responded when asked by [...]

More From Our Brands

Access exclusive content