×
You will be redirected back to your article in seconds

CW President Mark Pedowitz Extends Deal With Network

Mark Pedowitz is lengthening his tenure as the top executive at the CW. The veteran broadcast chief has extended his contract to serve as president of the network, which is co-owned by CBS Corp. and Warner Bros.

The extension comes fewer than two years after Pedowitz last renewed his deal at the network.

Since taking the reins of the CW in 2011, Pedowitz has broadened the network’s audience, guiding it away from a hard skew favoring young female viewers and toward a more balanced programming strategy. Under Pedowitz, the CW has successfully lured male viewers with serialized superhero dramas such as “Arrow,” “The Flash,” and “Legends of Tomorrow,” while also holding onto a core female viewership with comedic hours such as “Jane the Virgin” and “Crazy Ex-Girlfriend” — both critical favorites and Golden Globe winners. In the last two seasons, the network has staked out a new approach to the high-drama soap genre it was once best known for with the Archie Comics-inspired “Riverdale,” as well as a revival of “Dynasty” from “Gossip Girl” executive producer Josh Schwartz.

Pedowitz has also aggressively pursued a digital strategy for the CW. As president, he oversaw the launch of the network’s digital platform CW Seed, which has served as an incubator for new programming as well as a home for library content and animated originals such as “Vixen,” “Freedom Fighters: The Ray,” and the upcoming “Constantine.”

Prior to joining the CW, Pedowitz served as president of ABC Studios from 2004 to 2009. He joined ABC in 1991 as senior VP, business affairs and contracts. His previous stints included roles at MGM/UA Television Production Group, the Landsburg Company and Reeves Entertainment.

More TV

  • Content-is-King

    Top TV Execs Tackle New Distribution Landscape in Rome

    ROME – In an increasingly complex TV market, with a host of new big-ticket streaming services preparing to enter an already crowded arena, both buyers and sellers are rethinking some of the fundamentals of the TV business as they grapple with the best way to reach global audiences. A host of top producers, network executives, [...]

  • MIA-MARKET-2019_Europe-Producers-Club_4

    European Producers and Broadcasters Debate How to Weather Streaming Storm

    ROME – The impending rollout of Disney Plus, HBO Max, and other new streaming services promises a new era of uncertainty—and opportunity—for broadcasters and producers in an industry already disrupted by the likes of Netflix and Amazon. At a panel hosted by the European Producers Club Friday afternoon during the MIA market in Rome, executives [...]

  • Kevin-Beggs

    Lionsgate TV Chairman Kevin Beggs on Streamers and TV’s ‘Platinum Era’

    ROME – Over the course of two decades in the industry, Lionsgate Television chairman Kevin Beggs has witnessed the ups and downs of a business that has frequently found itself confronting both dizzying new possibilities as well as existential threats. But these days the veteran exec, who oversees the development of all scripted and non-scripted content [...]

  • MAKING IT -- Season: 1 --

    TV News Roundup: NBC Announces 'Making It' Season 2 Premiere Date

    In today’s TV news roundup, NBC announced the “Making It” Season 2 premiere date and HBO Max greenlit a new docuseries from Brad Goreski and Gary Janetti. DATES Hosts Amy Poehler and Nick Offerman will return with the second season of “Making It” on NBC Dec. 2. After the show’s holiday season premiere, the show [...]

  • Luis Fonsi Erika Ender Latin Grammys

    The Second Latin Explosion: How 'Despacito' Ushered in a New Generation of Stars

    Music is an ever-evolving art, and for the Latin Recording Academy, that’s meant riding multiple waves of attention. The most recent arrived with the stratospheric success of “Despacito,” which kicked off a second Latin Explosion with full force in 2017. The Luis Fonsi and Daddy Yankee hit, later featuring verses by Justin Bieber, made Latin [...]

More From Our Brands

Access exclusive content