×
You will be redirected back to your article in seconds

CW President Mark Pedowitz Extends Deal With Network

Mark Pedowitz is lengthening his tenure as the top executive at the CW. The veteran broadcast chief has extended his contract to serve as president of the network, which is co-owned by CBS Corp. and Warner Bros.

The extension comes fewer than two years after Pedowitz last renewed his deal at the network.

Since taking the reins of the CW in 2011, Pedowitz has broadened the network’s audience, guiding it away from a hard skew favoring young female viewers and toward a more balanced programming strategy. Under Pedowitz, the CW has successfully lured male viewers with serialized superhero dramas such as “Arrow,” “The Flash,” and “Legends of Tomorrow,” while also holding onto a core female viewership with comedic hours such as “Jane the Virgin” and “Crazy Ex-Girlfriend” — both critical favorites and Golden Globe winners. In the last two seasons, the network has staked out a new approach to the high-drama soap genre it was once best known for with the Archie Comics-inspired “Riverdale,” as well as a revival of “Dynasty” from “Gossip Girl” executive producer Josh Schwartz.

Pedowitz has also aggressively pursued a digital strategy for the CW. As president, he oversaw the launch of the network’s digital platform CW Seed, which has served as an incubator for new programming as well as a home for library content and animated originals such as “Vixen,” “Freedom Fighters: The Ray,” and the upcoming “Constantine.”

Prior to joining the CW, Pedowitz served as president of ABC Studios from 2004 to 2009. He joined ABC in 1991 as senior VP, business affairs and contracts. His previous stints included roles at MGM/UA Television Production Group, the Landsburg Company and Reeves Entertainment.

More TV

  • Longtime '60 Minutes' Producer Alan Weisman

    Longtime '60 Minutes' Producer Alan Weisman Dies at 68

    Alan Weisman, a longtime producer for “60 Minutes” known for his work with Morley Safer, died Thursday at his home in New Jersey of natural causes. He was 68. Weisman produced some of Safer’s most memorable “60 Minutes” segments, including the 1984 profile of Jackie Gleason and the 1989 jailhouse interview that brought national attention [...]

  • Khloe KardashianKhloe Kardashian, Emma Grede and

    Khloe Kardashian To 'Bachelor' Creator: 'Stop Or You Will Be Hearing From My Lawyers'

    UPDATE: Khloe Kardashian slams “Bachelor” creator Mike Fleiss’ claims she could be the next “Bachelorette.” And her sister Kim Kardashian West has her back. I’m not fucking clickbait right now. Stop or you will be hearing from my lawyers. How insensitive!! https://t.co/vTKi83nLUJ — Khloé (@khloekardashian) February 24, 2019 The time has come to choose a [...]

  • How the 'Rich Eisen Show' Mixes

    How the 'Rich Eisen Show' Mixes Sports and Showbiz in an Entertaining Mix

    Walking through the El Segundo studio where veteran sportscaster Rich Eisen tapes his daily “Rich Eisen Show,” the sheer density of sports memorabilia is overwhelming — everything from game balls to jerseys, gear, autographs and uncountable photos are crammed onto every inch of wall and desk space. But step into Eisen’s dressing room, and the [...]

  • Whiskey Tango Cavalier

    TV Review: 'Whiskey Cavalier'

    The crux of “Whiskey Cavalier” can be found right in its protagonist’s name. “Will Chase” is a purposefully ridiculous wink of a name that tries to be both debonair and very silly all at once, just like the FBI agent (played by Scott Foley) to which it belongs. This isn’t a regular spy drama, “Whiskey [...]

  • Brody Stevens Dead

    Comedian Brody Stevens Dies at 48

    Prominent Los Angeles comedian Brody Stevens died Friday in Los Angeles, Variety has confirmed. He was 48. “Brody was an inspiring voice who was a friend to many in the comedy community,” Stevens’ reps said in a statement. “He pushed creative boundaries and his passion for his work and his love of baseball were contagious. [...]

  • Editorial use onlyMandatory Credit: Photo by

    Malik Yoba to Reprise Role in 'New York Undercover' Reboot at ABC

    Malik Yoba, who starred as Detective J.C. Williams in the 90s show “New York Undercover,” is set to reprise the role in the ABC reboot, sources tell Variety. Picking up 20 years after the end of the original series, “New York Undercover” will follow detectives Nat Gilmore and Melissa Ortiz as they investigate the city’s [...]

  • Chris Burrous dead KTLA anchor

    KTLA Anchor Chris Burrous' Cause of Death Released

    An investigative report on KTLA anchor Chris Burrous has determined that his cause of death was attributed to methamphetamine toxicity, according to the Los Angeles County Coroner’s Office. Burrous, 43, was found unconscious at a motel in Glendale, Calif on December 27, and later died at the hospital. The death has been ruled as accidental. [...]

More From Our Brands

Access exclusive content