×

CBS, NFL Extend Streaming Deal, Add Mobile Rights

CBS has reached an extension of its NFL media-rights deal that will allow the network to stream games on mobile devices. The move follows similar agreements reached by the league and its other television partners, including Fox, as it adopts a broader mobile strategy beginning with the upcoming season.

The CBS deal allows the network to stream Sunday games on CBS All Access to mobile devices as well as computers and connected TVs through 2022 — the length of the network’s current agreement to broadcast NFL games on linear TV. It includes CBS’ telecast next year of Super Bowl LIII.

“We’re very pleased to extend and expand our partnership with the NFL and give our viewers and CBS All Access subscribers the ability to stream NFL ON CBS games on mobile phones in addition to all other platforms for years to come,” said Marc DeBevoise, president and COO, CBS Interactive. “This deal enables us to deliver even more value to NFL fans, our subscribers and our distribution partners.”

Hans Schroeder, COO of NFL media and business, added, “We are excited to extend our partnership with CBS as it aligns perfectly with our goal of providing NFL fans with greater opportunities to watch NFL games across digital devices. The 2018 season will mark a new era for NFL fans with unprecedented access to NFL games across digital platforms.”

Fox’s massive multi-year deal for “Thursday Night Football,” announced in January, includes mobile streaming rights. Fox and the NFL also recently finalized a deal that includes mobile rights for the network’s Sunday day games.

Under a previous agreement between the NFL and Verizon, the telecommunications company had been the exclusive mobile rights holder for the league’s games. That deal ended with the 2017 season. In December, the NFL and Verizon signed a lucrative new deal in which the latter agreed to pay more than $2 billion over five years to continue to stream games via mobile through Yahoo, Go90 and other portals in its portfolio. But with its new NFL deal, Verizon loses its exclusivity. Verizon’s will now be able to stream games from CBS and other networks through its apps.

The same month that it set its new Verizon agreement, the NFL extended media-rights deals with NBCUniversal and ESPN to allow those companies to stream “Sunday Night Football” and “Monday Night Football,” respectively, via mobile. The two companies already held non-mobile streaming rights to those franchises in addition to core linear television rights.

More TV

  • Netflix’s ‘Undercover’ Gets New Season With

    Netflix’s ‘Undercover’ Gets Second Season, With a Story on Illegal Arms Sales

    A second season of Netflix’s first Benelux original, “Undercover,” is in production, and the story will move from focusing on the illicit drugs trade to the illegal arms business. Non-English-language drama is finding a global audience on streaming platforms, and “Undercover” has ranked as one of Netflix’s most popular series in that category in the [...]

  • Hasan Minhaj

    Nahnatchka Khan, Hasan Minhaj, 'Just Mercy' Cast Talk Inclusion

    “Always Be My Maybe” was “satisfying” to create because it gave focus to two characters that wouldn’t typically be portrayed as romantic leads, said director Nahnatchka Khan of her Netflix film at the CAA Amplify conference in Ojai, sitting on a panel with comedian Hasan Minhaj and NBA star Chris Paul. “We’re all big fans [...]

  • Sebastian Maniscalco

    Sebastian Maniscalco to Host MTV VMAs

    MTV has announced that comedian, actor and best-selling author Sebastian Maniscalco will host the 2019 “VMAs” live from the Prudential Center in Newark, New Jersey on Monday, Aug. 26. Last year, Maniscalco published his best selling book “Stay Hungry,” followed by a stand up tour of the same name. The comedian has also sold out [...]

  • T-Pain, Faheem Rashad Najm. T-Pain performs

    TV News Roundup: 'T-Pain's School of Business' Sets August Premiere

    In today’s roundup, “T-Pain’s School of Business” sets an August 6 premiere on Fuse, and OWN greenlights a new talks series. EXECUTIVE NEWS Matt Brodlie is leaving his role as director of original film at Netflix to join the Disney+ content marketing team as senior vice president of international content development. In his new role, [...]

  • Songs for Screens Powered by Mac

    Songs For Screens: Labrinth on Scoring HBO’s Drake-Produced Drama 'Euphoria'

    British singer-songwriter Labrinth (née Timothy Lee McKenzie) has been having one of the biggest years of his nearly decade-long career, from the April release of his collaborative album with L.S.D. (a.k.a. Labrinth Sia & Diplo) to his starring role in the latest campaign for MINI, where he reinterprets Cole Porter’s cowboy classic “Don’t Fence Me [...]

  • The Office

    'The Office' to Stream Exclusively on NBCUniversal Service Beginning in 2021

    NBCUniversal announced Tuesday that it will begin streaming “The Office” exclusively on its standalone streaming service beginning in 2021. The popular comedy series will leave Netflix once the current deal with NBCU expires at the end of 2020, the same year that NBCU plans to launch its ad-supported streaming service. All nine seasons of the [...]

More From Our Brands

Access exclusive content