×
You will be redirected back to your article in seconds

CBS Launches ‘Eye Speak’ Empowerment Initiative for Women

CBS has unveiled a corporate initiative dubbed Eye Speak designed to advance the careers of female CBS employees and open doors for talent across the industry.

Eye Speak is spearheaded by Jo Ann Ross, president and chief advertising revenue officer for CBS Corp. The initiative will include events hosted throughout the year to offering networking and “fireside chat” opportunities with prominent women with CBS Corp. The plan is to build themed events and educational programs around CBS shows and CBS stars.

“I am extremely proud to be associated with ‘Eye Speak’ because it addresses my passion to help women at CBS learn, grow and flourish,” said Ross. “It’s a wonderful opportunity to continue building on the positive impact that the CBS Women’s Networking Group and other women’s initiatives have already had on so many.”

Eye Speak will formally launch on March 14 with a panel event at Los Angeles’ Pacific Design Center presented in conjunction with the Association of National Advertisers’ #SeeHer campaign. That effort is a bid by top advertisers to pressure networks to encouraged more nuanced portrayal of women and women’s issues across media by 2020. Participants in the kickoff event will include “NCIS” star Maria Bello, “Star Trek: Discovery’s” Sonequa Martin-Green, “Madam Secretary’s” Sara Ramirez, “Jane the Virgin’s” Gina Rodriguez, and producers Lori McCreary (“Madam Secretary”), Aline Brosh McKenna (“Crazy Ex-Girlfriend”), and Jennie Snyder Urman (“Jane the Virgin”).

Eye Speak is another initiative showcasing that CBS understands the role media plays influencing how women and girls see themselves, and another bold step to reduce unconscious bias,” said Stephen Quinn, chair of the ANA’s #SeeHer initiative. “Together we are working hard to attain our goal of improving representation of girls and women in media 20% by 2020, the 100th anniversary of women getting the right to vote.”

In keeping with the Eye Speak mission, CBS will also host a Season 2 premiere screening of CBS All Access’ “The Good Fight” in New York on Monday at the Wing, a workspace facility designed to aid female entrepreneurs. “Good Fight” stars Christine Baranski, Rose Leslie, and Audra McDonald will be on hand for the screening along with executive producers Michelle King and Brooke Kennedy.

(Pictured: Jo Ann Ross)

Popular on Variety

More TV

  • Hailee SteinfeldTribeca TV Festival 2019 Presents

    Hailee Steinfeld Announces New Single Tied to Apple TV Plus' 'Dickinson'

    Actress, singer and producer Hailee Steinfeld is set to release a new single entitled “Afterlife” on Sept. 19, a track she created for her upcoming Apple TV Plus series,”Dickinson.” “This is a song I’m incredibly proud of, and I feel like after embodying this character, I have a more fearless approach to my writing,” Steinfeld [...]

  • Rachel Bloom

    Rachel Bloom Announces Pregnancy After Emmy Win

    “Crazy Ex-Girlfriend” star Rachel Bloom made a special announcement after winning her Emmy for best original music and lyrics — she is pregnant. Bloom announced the news backstage on Saturday at the Creative Arts Emmy Awards. She joked she had planned to reveal the news on Instagram but that doing it at the Emmys was even [...]

  • EVIL is a psychological mystery that

    TV Review: 'Evil'

    In its pilot installment, CBS’s new drama “Evil” delves into that which may lie beyond the rationally explicable. And the show itself represents something almost supernatural by 2019 standards, too: A well-made hour fueled by chemistry between its leads and a strong idea of itself. On the basis of its debut outing, which screened at [...]

  • Emmy Awards Placeholder

    Creative Arts Emmys: 'Free Solo,' 'Queer Eye' Among Big Winners on Night 1 (Full List)

    “Free Solo,” “Queer Eye,” “RuPaul’s Drag Race” and “Saturday Night Live” were among the big winners Saturday after the first night of the Creative Arts Emmy Awards at the Microsoft Theater in downtown Los Angeles. “Free Solo,” the National Geographic feature documentary that already claimed the Oscar earlier this year, lead the field on the [...]

  • Gary Cole, Christina Anthony, Tika Sumpter,

    'Mixed-ish' Team on Why 'All Stories About "Others" Are Necessary'

    The producers and cast of “Mixed-ish” are not out to tell a singular black and white story — but one that showcases and celebrates all shades in between. “It’s important for me across the board in all of my work to talk about ‘otherness’ and identity and real, grounded characters,” showrunner Karin Gist told Variety [...]

  • Shane Gillis

    Comedians Condemn Shane Gillis Over Slurs

    “Saturday Night Live” showrunner Lorne Michaels has yet to comment on the racist and homophobic remarks made by newly hired cast member Shane Gillis, but comedians and actors are expressing their condemnation on social media, some even asking that he be fired from the show.  Footage of Gillis’s podcast, “Matt and Shane’s Secret Podcast,” was [...]

More From Our Brands

Access exclusive content