×
You will be redirected back to your article in seconds

CBS Plans to Replace ‘Big Bang Theory’ With ‘Young Sheldon’

Much has changed at CBS Corp. in recent months, but one thing will not: its focus on producing video content.

Speaking at an investor conference Tuesday, CBS Corp. Chief Creative Officer David Nevins – who was named to the role in October after running Showtime for several years – articulated a strategy that is much like that the company followed before its former CEO, Leslie Moonves, was ousted in the wake of allegations of sexual harassment. Moonves has denied many of the claims.

Nevins has been charged with overseeing content development not only for the company’s flagship broadcast network, CBS and Showtime, but also CBS All Access, the subscription video-on-demand outlet. He said he wanted each venue to have its own identity. “My job is not to sort of homogenize,” he said to attendees of UBS annual conference for media investors.

Some changes are on the way. Nevins indicated CBS would replace”The Big Bang Theory” with its spin-off, “Young Sheldon.” And he indicated the company would place new emphasis on All Access. “The 2019 offering will be way more robust than 2018,” Nevin said, vowing that “a ton more content” would be produced.

Nevins said CBS All Access and Showtime was starting to see something he called the “resubscriber” effect – those customers that come in and out of a service for certain shows now that it is an easier process than in the old days with a cable subscription. Nevins said that has made the company more sophisticated in their marketing approach to new and returning subscribers.

Boxing is a big focus for Showtime now that HBO is leaving the ring of pricey pay-per-view matches. “I think there’s great opportunity for us to own the high end of boxing,” he said. Now that CBS is able to sell PPV events directly to consumers through its streaming apps “we’ve somewhat changed the economics of the (PPV) business. We’re selling directly through our apps and keeping the distributors’ share.”

Nevins was pressed about the health of the linear schedules of CBS and Showtime and how the latter will fare after “Homeland” end its run next year. Nevins said there is a natural ebb and flow to the programming business. “Shows get older and they get more expensive. They go away and you reset your cost basis. A healthy network knows how to prepare for the go-away. The longtime Showtime chief predicted that Showtime comedy “SMILF” and drama “The Chi” are ready for growth in their sophomore seasons. Wall Street drama “Billions” is “at its peak,” he said, teasing that the upcoming fourth season “is all about vengeance.”

As for the ability of CBS to compete with the hugely deep pockets of rivals like Netflix, Nevins said the selling point to creatives is the potential to see real money over a long period in success through backend participation. That’s a big different from the Netflix model of paying an rich upfront license fee but limiting the ability of a producer to later sell the series in syndication or around the world.

“You can play for the front end or you can play for the backend,” Nevins said. “We have a history of monetization. The creative community is getting very hip to that.”

 

More TV

  • NBC's California O&Os to Launch 'California

    NBC's California O&Os to Launch 'California Live' Daily Daytime Series

    NBC’s three California O&Os are set to launch a live daily lifestyle series dubbed “California Live.” The series will air at 11:30 a.m. Monday through Friday across KNBC-TV Los Angeles, KNTV-TV San Francisco and KNSD San Diego. The show will have some modular segments that will be customized for each market, with an emphasis on [...]

  • TV Roundup: Netflix Sets 'Tidying Up

    TV News Roundup: Steven Yeun Joins 'Twilight Zone' at CBS All Access

    In Wednesday’s roundup, Netflix reveals the premiere date for “Tidying Up With Marie Kondo,” and Steven Yeun joins Jordan Peele’s “Twilight Zone” reboot. FIRST LOOKS  Variety has an exclusive behind-the-scenes first look at Season 2 of Showtime’s “SMILF,” featuring creator and star, Frankie Shaw. The new season, which premieres Sunday, Jan. 20 at 10:30 p.m. ET/PT, finds Bridgette trying to move [...]

  • Charlie Rose Sexual Harassment

    CBS News Settles Suit Alleging Harassment by Charlie Rose

    CBS News settled a lawsuit filed by three women who alleged they were harassed by former “CBS This Morning” co-anchor Charlie Rose, and claimed CBS did not act despite being aware of the situation. The amount awarded to the women was not disclosed at their request, according to a CBS News spokesperson. “The matter has [...]

  • 'Liga' Kicks Off At Ventana Sur's

    Ventana Sur: 'La Liga' Kicks Off at Buenos Aires' Animation!

    Spain’s Quirino Awards, Argentina’s Animation! and Mexico’s Pixelatl Festival, three key events in Ibero-American animation, will join forces to create La Liga (The League), as announced Wednesday at an Animation! round table hosted by the Quirino Awards, titled “Iberoamerican Alliance Models.” Speakers included Quirino Awards promoter José Luis Farias, Mexico’s Pixelatl director José Iñesta, Gonzalo [...]

  • Netflix - Marvel's The Defenders

    Don't Expect 'The Defenders' on Disney Streaming Service Any Time Soon (EXCLUSIVE)

    Fans of the Marvel Television series recently canceled by Netflix who hope to see the shows revived on Disney+ may be out of luck. Sources tell Variety that the deal for the original four Marvel shows includes a clause that prevents the characters from appearing in any non-Netflix series or film for at least two years after [...]

  • One Dollar CBS All Access

    'One Dollar' Canceled by CBS All Access After One Season

    “One Dollar” has the ignominious distinction of being the first CBS All Access original series to be canceled. Variety has confirmed that the streaming service will not be bringing the drama series back for a second season. The series was set in a small rust belt town in post-recession America, where a one-dollar bill changing [...]

More From Our Brands

Access exclusive content