×

Cartoon Network Looks at Multiple Screens to Woo Kids

Christina Miller knows that you can’t run a kids-TV operation and focus solely on TV.

“We are seeing consumption grow exponentially in totality,l but it’s really coming from other platforms” like video on demand and connected devices, said the president of Turner’s Cartoon Network, Adult Swim and Boomerang. Kids want “to consume content on their time in the way that they want, and we need to be there.”

The Time Warner-owned unit is revealing its programming plans as the TV industry focuses on what is known as the “kids’ upfront,” or the advance sale of approximately $800 million in ad commitments to kids’ TV. Cartoon Network competes most directly with Viacom’s Nickelodeon and Walt Disney’s suite of kids-focused networks. In 2017, Cartoon Network won an average of 306,000 viewers between 2 and 11, according to Nielsen, compared with an average of 609,000 for Nickelodeon and 364,000 for Disney Channel. All three shed viewers year over year.

To stand apart from the pack, Cartoon Network will add more than 30 new games and apps to its mobile and web portfolio, which now includes  a series of podcasts, as well as virtual-reality and augmented-reality experiences. The cable outlet is also relying more heavily on a rising generation of creatives, including Owen Dennis and Diego Molano.

“We have done a consistent and really important job of creating a community of artists who do great work on shows and then move on to another show,” she said.

Returning series at Cartoon Network include: “Adventure Time,” “Ben 10,” “OK K.O. Let’s Be Heroes,” “Steven Universe,” “The Amazing World of Gumball,” “The Powerpuff Girls,” “Teen Titans Go!’ “Unkitty!” and “We Bare Bears.”

New series include”

*”Apple & Onion,”  a buddy comedy created by George Gendi, that made its debut in a limited run last month. The show introduces best friends Apple and Onion who have decided to leave their hometowns to experience big city living. New episodes air back-to-back every Friday through the end of March.

*”Craig of the Creek” follows the precocious Craig as he leads his best friends J.P. and Kelsey on comical journeys at their neighborhood creek, highlighting the importance of imaginative play An episode is available on the CN App and VOD now, with new episodes debuting linearly on Friday, March 30.

*” Infinity Train” is a mystery adventure created by Owen Dennis that follows a precocious young girl named Tulip who finds herself on a train full of infinite worlds and tries to find her way home. The show will debut in 2019.

*” Summer Camp Island” is based on an original Cartoon Network short created by Julia Pott, and unfolds the mysteries that Oscar and his best friend Hedgehog encounter at a magical summer camp. The  series will premiere this summer. (A scene from the series is pictured, above).

*”Victor and Valentino” is a  supernatural adventure comedy that follows two half-brothers who spend a summer with their grandma in Monte Macabre, a small and mysterious town, where the myths and legends of Latin American folklore come to life.

More TV

  • Bong Joon Ho 'Parasite' Director

    Listen: Who Will Take Home the Oscars for Best Director and Picture?

    The Oscars are just two weeks away, so it’s time to start making final predictions about who is going to win. On this week’s episode of “The Big Ticket,” Variety and iHeart’s movie podcast, I invited the magazine’s deputy awards and features editor (and my “Pick of the Week” co-host) Jenelle Riley onto the show [...]

  • Dazzler, Tigra, Hit-Monkey, and M.O.D.O.K.

    'Howard the Duck,' 'Tigra & Dazzler' Animated Marvel Shows Not Moving Forward at Hulu

    Marvel Television’s remaining slate continues to dwindle. Variety has confirmed that the animated shows “Howard the Duck” and “Tigra & Dazzler” — two of four animated Marvel projects set up at Hulu — are no longer in the works at the streamer. The other two shows, “M.O.D.O.K” and “Hit Monkey,” are currently still on track [...]

  • Star Wars Obi-Wan Kenobi movie

    After 'Star Wars' Obi-Wan Kenobi Delay, Is the Force Still Strong With Disney Plus?

    The issues on Disney Plus’ Obi-Wan Kenobi series are either a minor stumble or a portent of trouble ahead, depending on who you ask. It was reported on Thursday that series writer Hossein Amini was no longer attached to the project as Disney wished to overhaul the scripts. The move led to pre-production in London [...]

  • The unboxing teaser

    TV News Roundup: HBO Releases 'The Undoing' Teaser

    In today’s TV news roundup, HBO released a teaser for “The Undoing” and Showtime dropped a trailer for “The Trade” Season 2. FIRST LOOKS HBO released a teaser for its forthcoming limited series “The Undoing,“ which will premiere in May. The six-part series based on the novel “You Should Have Known” by Jean Hanff Korelitz, [...]

  • Sean Hannity

    Sean Hannity Set for Super Bowl Pre-Game Interview With President Trump

    Sean Hannity has talked with President Donald Trump many times, but never quite like this. Hannity is the latest TV-news personality to take on what has in recent years developed into a Super Bowl Sunday tradition: a pre-game interview with the President of the United States. Savannah Guthrie, Gayle King and Bill O’Reilly are among [...]

  • CBS Orders Comedy Pilot From '9JKL'

    CBS Orders Comedy Pilot From '9JKL' Creator, Comedian James Acaster

    CBS is developing a project that takes a comedic look at the age-old “12 Angry Men” dilemma of how does a jury come to a unanimous verdict? The network has issued a pilot order for “We The Jury,” a hybrid series from “9JKL” co-creator Dana Klein and Stephanie Darrow. The project hails from CBS Television [...]

More From Our Brands

Access exclusive content