×
You will be redirected back to your article in seconds

British Telco BT Adding Amazon Prime to its TV Service

BT TV customers in the U.K. will soon be able to binge “The Walking Dead,” “Game of Thrones,” and “The Man in the High Castle.” The telco will incorporate access to Amazon Prime Video into its TV service. It already offers access to Netflix, and will also add Sky’s streaming service Now TV from 2019.

The telco, which is shedding thousands of jobs in the U.K., has made a major move into TV, shelling out billions for Premiere League and Champions League soccer rights, but the service has struggled to gain real traction in a competitive market. Its subs base stands at about 1.8 million and growth has stalled.

The Amazon move means that BT customers paying for all of the services via BT TV will be able to watch premium sports, film, and TV programming from BT, Sky, Netflix, and Amazon via one one settop box. Sky integrated Netflix last year, and Virgin Media in the U.K. had already done so. BT said it wants to offer unrivaled choice through a “super aggregator TV strategy.”

“BT will be the first major UK TV platform to offer Prime Video through its set-top boxes, allowing Prime Members to access thousands of TV episodes and movies, including award-winning Prime Originals and exclusive series like ‘The Grand Tour,’ ‘The Man in the High Castle,’ ‘Lucifer,’ and ‘Vikings,’” BT said.

It unveiled the Amazon deal as part of a broader new consumer strategy. “BT will be the first UK telco to offer Amazon Prime video to its customers,” said Paolo Pescatore, an analyst at CCS Insight. “We believe that this will turn around its fortunes given that BT TV has recorded losses for the last two quarters and subscriber growth over the last couple of years has been lackluster.”

More TV

  • Karl Lagerfeld'Lagerfeld Confidential' Photocall at the

    Karl Lagerfeld Remembered at Costume Designers Guild Awards

    The death of fashion and costume designer Karl Lagerfeld cast somewhat of a shadow over the usually jubilant Costume Designers Guild Awards — the only award show where clothes literally steal the spotlight away from actors — which was held at the Beverly Hilton on Tuesday night. Here it was obvious that Lagerfeld’s impact on [...]

  • Ramon Rodriguez

    NBC Drama Pilot 'Prism' Adds Ramon Rodriguez

    Ramon Rodriguez has joined the NBC legal drama pilot “Prism” in a lead role, Variety has learned. “Prism” is an exploration of a murder trial in which every episode is told through the perspective of a different key person involved. Each new version of the facts ratchets up the mystery and the suspense, calling into question [...]

  • Rob Lowe TCA

    Rob Lowe Talks About Life in Boston (England) and His New British Cop Show 'Wild Bill'

    Before shooting his new series “Wild Bill” for Britain’s ITV, Rob Lowe had no idea there was a Boston in England – which the U.S. city in Massachusetts is actually named after. “Wild Bill” is currently in production in the original Boston, in eastern England, and Lowe, appropriately enough, plays a fish out of water [...]

  • ABC-Oscar-Game

    ABC to Launch Oscars Live Play-Along Game With $50,000 Grand Prize

    ABC is hoping to drive viewers to its host-less telecast of the 91st Academy Awards on Sunday by dangling the promise of cold, hard cash to one lucky winner. The broadcaster is launching “The Official Oscar Game,” a live game that will let viewers play along in real time during the awards presentation. The game’s [...]

  • Desus and Mero

    Desus & Mero Are Doing Late-Night Their Own Way

    It wasn’t too long ago that Desus Nice and The Kid Mero were living their lives as Daniel Baker and Joel Martinez, two bored Bronx guys throwing jokes on Twitter about their frustrating jobs. But six years after joining forces, they’re poised to crash the overwhelmingly monochrome late-night talk-show party with their wicked wit, supreme [...]

  • Norah O'Donnell

    CBS Mulls Changes to 'CBS Evening News,' Eyes Norah O'Donnell for Anchor Slot (EXCLUSIVE)

    CBS News is considering making significant changes to its flagship “CBS Evening News,” according to four people with knowledge of the talks, part of a top-down look at the news division by incoming president Susan Zirinsky. Executives are considering putting “CBS This Morning” anchor Norah O’Donnell in the lead role of its evening-news broadcast, these [...]

  • Lena Waithe-Produced Comedy Scores Pilot Order

    Lena Waithe-Produced Comedy Scores Pilot Order from Showtime

    Showtime has ordered a pilot for “How to Make Love to a Black Woman (Who May Be Working Through Some Sh*t), a half-hour comedy anthology series created by Casallina “Cathy” Kisakye. The show landed at the network through Emmy winner Lena Waithe’s first-look deal with Showtime. Kisakye, who will write the pilot, joins Waithe and [...]

More From Our Brands

Access exclusive content