×
You will be redirected back to your article in seconds

CNN’s Brooke Baldwin to Launch Digital Series ‘American Woman’

Brooke Baldwin kicked off 2018 by anchoring CNN’s raucous late-night New Year’s Eve coverage with colleague Don Lemon. Now she’s getting set, she hopes, to make even more of a mark in the year to come.

Baldwin on Wednesday will launch “American Woman,” a digital-video series that is the latest of the Time Warner-owned cable-news outlet’s efforts to draw its TV viewers to offerings available via desktop or mobile. The eight-part series profiles women who have shattered ceilings in different industries. Through interviews, Baldwin explores their lives, careers, personal setbacks and all the hurdles these women overcame to accomplish their dreams.

The anchor, whose weekday coverage between 2 p.m. and 4 p.m. has drawn the notice of CNN viewers and “Saturday Night Live,” says she has been working on the project for months. During coverage of the 2016 election, “I had never seen and heard so many female voices come together,” she says. “So now what? What happens to all of those voices? Where are they going to go? I wanted to make sure somebody was listening.” After covering President Trump’s inauguration, Baldwin says she pitched her bosses at CNN on a project that would tell women’s stories. “This needs to be the Year of the Woman for me,” she says she told executives.

Over the course of the series, which will be promoted during her weekday anchor slot, Baldwin will interview everyone from musician Pat Benatar to actress Issa Rae. Other profiles will look at Diane von Furstenberg, Ava Duvarney, Sheryl Crow, Betty White, Tracy Reese and Ashley Graham.

Baldwin says she often had to find and book the guests herself, using her own contacts or by nagging publicists. She met Benatar at an event and was able to get her phone number. Crow had appeared on her show in the past. Much of the work was done, Baldwin says, in her spare time.

CNN has in recent months hired a bevy of digital journalists to boost its online presence, launching daily newsletters and podcasts. Through digital journalism, CNN has expanded its coverage of politics, the media and technology, among other topics. In June of last year, Dana Bash, the network’s chief political correspondent, launched a digital-video series focused on female politicians who broke barriers on the way to Washington, D.C.

This isn’t the first time Baldwin has used CNN’s digital might to breathe life into some of her extracurricular interests. In 2015, she sent a dispatch about a climb up Mt. Kilimanjaro for CNN’s digital outlets, and added a few selfies taken with the aid of a GoPro.

She sounds eager to tackle other topics, as time allows. “I needed to fill my soul,” says Baldwin. “And this project ended up being exactly that for me this year.”

Popular on Variety

More TV

  • Will Arnett Joins BBC Soccer Comedy

    Will Arnett Joins BBC Comedy ‘The First Team’ From ‘The Inbetweeners’ Producers

    Will Arnett and Chris Geere will star as the chairman and coach of an English soccer team, respectively, in “The First Team,” a new comedy for the BBC from the producers of “The Inbetweeners.” The series will follow the off-the-field misadventures of three young soccer players played by Shaquille Ali-Yebuah (“The Feed”), Jack McMullen (“The [...]

  • 'Game of Thrones' Fashion at the

    'Game of Thrones,' Fashion Slayers: HBO's Drama Winners Also Shined on the Carpet

    The cast of HBO’s “Game of Thrones” knew how to make an entrance (and an exit) on Sunday night at the Primetime Emmy Awards. Before winning the night’s final trophy, Best Drama Series, stars like Emilia Clarke and Gwendoline Christie pulled out some fantastical looks on the purple carpet, with Clarke donning the mother-of-all-earrings by [...]

  • Emmys Fashion: Best Dressed on the

    Emmys: Best Fashion on the Purple Carpet

    The biggest stars in television stepped out on the Emmy purple carpet on Sunday night in a stunning display of gowns and vivacious looks. Fashion expert Brooke Jaffe, who visited Variety’s set after the show, picked some of her favorite dresses of the night, which included Zendaya’s truly enviable Vera number and Mandy Moore in [...]

  • Emmys 2019: Biggest Winners and Losers

    Winners and Losers of the 71st Emmy Awards

    The 71st Emmy Awards was a spectacular affair for the Brits, while broadcast networks all but vanished. Watch Variety’s Elaine Low and Audrey Yap unpack TV’s biggest night of the year, which saw “Game of Thrones” and “Fleabag” take home the top prizes, winning best drama series and best comedy series, respectively. Popular on Variety

  • Atmosphere71st Annual Primetime Emmy Awards, Show,

    Emmy Viewers Not 'Feelin' Good' About Bizarre Music Choices

    It was known ahead of time that the Emmy Awards planned to dispense with a traditional orchestra or pit band for the walk-up and bumper music. What wasn’t anticipated was that the music choices were being outsourced to a bar mitzvah DJ in Des Moines. Or, very possibly, it was a local who had found [...]

  • Atmosphere71st Annual Primetime Emmy Awards, Show,

    Emmys: Big 4 Broadcasters Post Lowest Combined Wins Ever

    The Big 4 broadcast networks put a cap on their worst year in Emmy history on Sunday night. ABC, CBS, Fox and NBC brought home just 16 Emmy Awards — the lowest combined total in history for the four major broadcast networks. The previous low was 19 combined wins in 2016. Last year, the networks [...]

  • Karamo BrownLA LGBT Center 'Hearts of

    Karamo Brown Addresses Backlash Against Sean Spicer Comments

    Karamo Brown has doubled down on comments he made about his fellow “Dancing with the Stars” contestant Sean Spicer, in which he promoted the idea of meeting political adversaries “in the middle.” The amicable “Queer Eye” host received criticism when he said he was “most excited to meet” Spicer ahead of the show’s 28th season, [...]

More From Our Brands

Access exclusive content