×
You will be redirected back to your article in seconds

‘BoJack Horseman’ Rerun Rights Shopped to Cable Buyers, a Rarity for Netflix Series

Rerun rights to the Netflix animated comedy “BoJack Horseman” are being shopped to cable buyers by Lionsgate’s Debmar-Mercury distribution banner, an unusual example of a Netflix original series hitting the syndication market.

“BoJack” producer Tornante Co. was among the first production companies to work with Netflix on original programming. “BoJack” premiered in 2014, when Netflix was still ramping up its originals strategy and wasn’t as focused on locking up global rights in all-encompassing deals that essentially buy out the syndication window that is so crucial to profitability for producers.

Tornante, headed by Michael Eisner, clearly had the foresight to retain the off-network rights in “BoJack” for a domestic syndication sale. The offbeat comedy about a washed-up sitcom horse (voiced by Will Arnett) from the 1990s dropped its fourth season on Sept. 8. The series has racked up 48 episodes to date and has already been renewed for Season 5.

“I’m very proud of ‘BoJack Horseman.’ Who knew a washed up sitcom star, who happens to be a horse, would drive the best reviews of any television show or movie in which I have been involved in my career?” Eisner said. “This business is all about who you work with creatively. Thank goodness (creator) Raphael Bob-Waksberg walked through my door.”

Debmar-Mercury chiefs Mort Marcus and Ira Bernstein said “BoJack” hits the market at a time when cable buyers are in need of fresh comedy series. The sale of “BoJack” will be closely watched by the industry as an example of the value of shows launched on Netflix in the wider TV eco-system, even though few series are likely to follow in “BoJack’s” domestic syndication footsteps, at least for now.

“In an era when addictive, laugh-out-loud comedies are in short supply, ‘BoJack Horseman’ delivers what cable networks have been missing,” Marcus and Bernstein said.

“BoJack” is executive produced by Arnett, Aaron Paul, Steven A. Cohen, and Noel Bright. Amy Sedaris, Alison Brie, Paul F. Tompkins, and Paul are also part of the voice cast.

More TV

  • Jussie Smollett

    Jussie Smollett's Legal Drama Eclipses the Rest of His Story (Column)

    Like so many other stories these days, the Jussie Smollett legal saga seemed governed not by coherent logic, but by chaos, and, in its absence of narrative, invites any observer to find in it the story they prefer hearing. Smollett, the “Empire” star who had been in legal jeopardy due to allegations of staging a [...]

  • Contract Placeholder Business WGA ATA Agent

    Writers Guild Plans for Agency Pact Expiration: 'There Will Be Difficult Moments'

    Leaders of the Writers Guild of America have sent members contingency plans for the possible expiration of its agency franchise agreement on April 7 — and admitted that it may be a rocky road. Members received the letter Tuesday from the guild’s negotiating committee as the WGA and agents were about the hold their seventh [...]

  • univision-dish blackout

    Univision, Dish Network Reach Carriage Deal After Nine-Month Blackout

    Univision and satcaster Dish Network have reached a carriage agreement after a nine-month blackout that marked one of the longest standoffs between a major programmer and distributor. Univision channels went dark on Dish Network’s satellite and streaming platforms on June 30. The sides were at odds over carriage fees that have become increasingly contentious for [...]

  • Brad Falchuk Sets Overall Deal at

    Brad Falchuk Sets Overall Deal at Netflix

    Brad Falchuk is joining Ryan Murphy at Netflix. Falchuk and his Brad Falchuk Teley-Vision banner have signed an overall deal with the streamer, which sources say is for four years and worth eight figures. He is currently set up under a deal at 20th Century Fox Television, with that deal set to expire on June [...]

  • A still from Cartoon Network’s “Victor

    Cartoon Network's 'Victor and Valentino' to Debut in U.S., Latin America on Saturday

    The folklore of Mesoamerica will come to life in Cartoon Network’s colorful new series “Victor and Valentino,” which premieres in the U.S. and Latin America on Saturday, March 30. The series follows the antics of the titular half-brothers as they learn to get along while unraveling the mysteries of the quirky little town of Monte [...]

  • Hugh Dancy to Guest Star in

    Hugh Dancy to Guest Star in 'Homeland' Season 8

    Emmy-nominated “Hannibal” actor Hugh Dancy will star opposite his wife Claire Danes in “Homeland” season eight, Variety has learned. Dancy will appear in the recurring guest role of John Zabel, a savvy Washington consultant who joins the White House as a new foreign-policy advisor to the President and a formidable opponent to Saul Berenson (Mandy Patinkin). [...]

More From Our Brands

Access exclusive content