The anchor addition comes as the morning program, while faring better for CBS than many of its predecessors, continues to lag its main rivals: NBC’s “Today” and ABC’s “Good Morning America.” For the week ending September 30, for example, “CBS This Morning” won an average of 753,000 viewers between 25 and 54 – the demographic most desired by advertisers in news programming. But “Today” captured an average of 1.37 million viewers in that category and “GMA” won an average of nearly 1.19 million, according to figures from Nielsen. Indeed, since Matt Lauer was fired from “Today,” “CBS This Morning” has seen more of a drop in viewers in the demo than its two competitors, according to Nielsen.
Golodryga has worked as a reporter and fill-in co-host at CBS since August of 2017, started her duties today on the program and will be based in New York. When CBS News was casting about for a replacement for Charlie Rose, who was ousted last year after being accused of sexual harassment, Golodryga was cited as a potential candidate. She has made so many appearances on the program as a fill-in or contributor that on some days when she wakes up to watch it, she said in an interview, “I had that feeling that I had slept in, it felt so natural to be there.”
She will continue to work as a contributor to various CNN programs. “It’s three times a week on average” and usually occupies her in the afternoons, said Golodryga in an interview. “I don’t see why it wouldn’t work.”
She joins a team that has considerable chops. Gayle King and Norah O’Donnell have carried “CBS This Morning” the longest. They were joined by former “Face the Nation” host John Dickerson at the start of this year.
Golodryga’s presence will give “CBS This Morning” more leeway to send its anchors into the field when circumstances warrant, says Ryan Kadro, executive producer of “CBS This Morning,” in an interview. King, O’Donnell, and Dickerson are known to leave the show’s New York headquarters to get to breaking-news scenes, or to focus on deep interviews. Having another anchor lends the program new flexibility, he says. “What we are doing now is we are adding value, and we think the viewers are going to recognize it.” he said.
Other morning programs are bringing additional faces to their tables. Craig Melvin, a longtime weekend anchor for “Today,” is now making more regular appearances on the flagship weekday edition of the show, alongside Savannah Guthrie and Hoda Kotb.
Before joining CBS News, Golodryga’s career included stops at CNBC, ABC News and Yahoo News. Between 2007 and 2014, Golodryga was the weekend co-anchor for ABC’s “Good Morning America” and the network’s business correspondent. In 2014, Golodryga joined Yahoo News as the news and finance anchor responsible for leading coverage of major financial and news stories. Golodryga began her career in television as a bureau producer at CNBC in 2001. She earned a bachelor’s degree in Russian, Eastern European and Eurasian studies with a minor in economics from the University of Texas at Austin.