×
You will be redirected back to your article in seconds

AMC Networks Will Simulcast BBC America’s “Dynasties’ Over Four Networks

AMC Networks is pressing for a big crowd to watch “Dynasties,” the latest in a series of big spectaculars centered around nature and the environment.

The BBC America series focuses on five different species of endangered animals, and will debut Saturday, January 19 at 9 p.m. During its run, it will be simulcast across four cable networks that are part of the AMC portfolio: BBC America, AMC,  IFC and Sundance. BBC America has found success with similar documentary events in the recent past, including “Blue Planet II” earlier this year and “Planet Earth !!.”

Acura has signed on as a sponsor of the series. “Advertisers are looking for events that have a family appeal to them” and that bring different generations of viewers to watch at the same time, said Scott Collins, president of advertising sales for AMC Networks, in an interview. AMC Networks made the event available during TV’s recent “upfront” sales session, he said, and has sold about 75% of the inventory associated with the program. Typically, he added, AMC sells about half of its inventory for such a program.

The automaker’s ad support means “we are able to align with an iconic series that not only highlights innovation plus technology but at the same time connects the brand with premium customers,,” says Phil Hruska, manager of media strategy, for Acura’s owner. American Honda, in a statement. The car advertiser was particularly interested a “‘making of’ portion that airs in the final 20 to 30 minutes of programming of each episode,” where it can run commercials touting its “precision crafted performance” alongside scenes of “the technology and innovation involved in capturing Dynasties’ captivating content.

AMC Networks said a simulcast event for the launch of “Blue Planet  II” in January ranked as the most watched nature program on ad-supported TV in eight years.”

“Dynasties” is presented by world-renowned naturalist and recent Emmy-winner Sir David Attenborough  and executive produced by r Mike Gunton. The show follows Emperor penguins in Antarctica; chimpanzees in Senegal; lions in Kenya; painted wolves in Zimbabwe; and tigers in India, and focuses on their struggles to survive.

“BBC America is proud to build off this year’s successful Blue Planet II premiere simulcast to now create a five-week multi-network television event for the start of the new year,” says Sarah Barnett, president of the network, in a statement. The series is a BBC Studios Natural History Unit Production for BBC One, co-produced with BBC America and France Télévisions.

More TV

  • Amazon Prime Video

    Amazon's Entry into Italy Could Prompt Quantum Leap for Local Industry

    Amazon Studios’ official move into Italy last week with a robust slate of both scripted and unscripted shows is shaking up the local industry and may give the country a welcome boost in terms of raising its profile on the global production map, where Italian TV output for global viewing lags behind nearby territories. The [...]

  • Asa Butterfield in Netflix's Sex Education

    Why Netflix U.K. Is Leaning Into Impact Campaigns For Originals

    Netflix is going the impact campaign route as it expands its profile in the U.K. and looks to assure local players of its commitment to the domestic ecosystem. Why spend marketing dollars on impact? Partially because impact drives are a sure-fire way to raise profile. But for Netflix, this level of campaigning is particularly important [...]

  • La Casa De Papel

    Guy Bisson Göteborg Masterclass: Global Rights the God Particle of TV Production

    In physics the God Particle is an elementary particle whose existence physicists use to describes why all particles have mass. In a Wednesday masterclass at the Göteborg Film Festival, Ampere Analysis’ Guy Bisson’s God Particle is the push into acquiring global rights, the phenomenon whose existence is the driving factor behind many if nt most [...]

  • Kjartan Thordarson and Ólafur Darri Ólafsson

    Sagafilm, Sky Studios, NBCU, NENT, SÍminn Join Forces on “Sisterhood” (EXCLUSIVE)

    GÖTEBORG, Sweden — Established Nordic prodco Sagafilm (“Stella Blómkvist”, “Case”) is producing Icelandic crime series “Sisterhood,” in association with Sky Studios, for commissioners NENT Group’s Nordic streamer Viaplay and Iceland’s OTT service Síminn. The six-part series will premiere simultaneously on Viaplay and Síminn in 2021, with the latter retaining domestic first window rights. NBCUniversal Global [...]

  • "Jojo Rabbit" and "Schitts Creek" Win

    'Jojo Rabbit,' 'Masked Singer' and 'Maleficent' Win Top Honors at Costume Designers Guild Awards

    The Costume Designers Guild handed out its trophies for the 22nd annual CDG Awards with “Jojo Rabbit” and “Maleficent: Mistress of Evil” receiving top honors among the costumers. In the TV category, the hit “The Masked Singer” and designer Marina Toybina beat out reigning designer Zaldy (“RuPaul’s Drag Race”) for excellence in variety, reality-competition, live [...]

  • Arrow -- "Fadeout" -- Image Number:

    How The 'Arrow' Series Finale Honors 'The Completion of Oliver's Mission'

    SPOILER ALERT: Do not read if you have not yet watched the “Arrow” series finale. In the aftermath of Oliver Queen’s (Stephen Amell) death, the CW’s “Arrow” ended with a relatively happy ending. The post-“Crisis” world revealed that Oliver’s death had indeed been a spark that saved his city, which was now crime-free. Additionally, nearly [...]

  • Co-winners of the MVP award Phoenix

    Shaquille O'Neal Remembers Kobe Bryant in Tearful Tribute

    A tearful Shaquille O’Neal spoke publicly for the first time Tuesday about the death of his former teammate, Kobe Bryant. “I think a lot of times we take stuff for granted,” O’Neal said during a special edition of TNT’s “Inside the NBA.” Turning to his co-hosts with tears running down his face, O’Neal added, “Like [...]

More From Our Brands

Access exclusive content