×
You will be redirected back to your article in seconds

Amazon, Netflix Gain Ground in Japanese Streaming Market

Amazon nearly doubled its share and Netflix grew strongly in Japan’s streaming market last year as the two global services try to raise their profiles in Asia.

dTV from Japanese telco NTT DoCoMo topped the list of SVOD services in Japan in 2017, with a 20.3% share, but that is 3.8 percentage points lower than the previous year, according to marketing analysis firm GEM Partners. Second was Hulu Japan, with 13.5%, and third was U-NEXT. Amazon ranked fourth, nearly doubling its share from 5.9% to 11.5% last year, followed by Netflix, which grew from 4.3% to 7.1%.

Total SVOD sales last is estimated at 183 billion yen ($1.7 billion), a 12.2% increase from the year before. GEM forecasts that Japan’s streaming market will grow to 255 billion yen ($2.4 billion) in 2022.

In Japan, VOD service with smartphone contracts was strong before SVOD services became popular. A strong selling point for Amazon Prime Instant Video in Japan is its low subscription price: 3,900 yen ($36.75) for annual membership with unlimited viewing, about one third of the U.S. membership fee. Amazon video’s price in Japan is cheaper than for dTV, Hulu and U-NEXT.

Netflix Japan has been striving to create more animation content such as “Aggrestuko” (pictured). The new original animated series “DEVILMAN crybaby,” which began in January, has brought in new subscribers.

Compared to Amazon and Netflix, domestic SVOD services in Japan do have such big budgets to produce original content. HJ Holdings, which manages Hulu Japan, has tried to strike partnerships in order to gain access to more content.

A new free streaming service called AbemaTV was launched last year by Cyber Agent and TV Asahi and is gaining in popularity in Japan. It features advertising-supported linear distribution and is investing in production of content even though the service is losing money.

More TV

  • WGA Agents Contract Tug of War

    Showrunners, Screenwriters Back WGA in Agency Battle, Sides to Meet Again Tuesday

    More than 750 showrunners and screenwriters have backed the WGA’s battle against talent agencies taking packaging fees and other changes to the rules governing the business relationship between agents and writers. The letter of support issued Saturday is significant because of the immense clout showrunners and prominent screenwriters possess in Hollywood. Several showrunners had recently [...]

  • Norman Reedus and Ryan Hurst'The Walking

    Norman Reedus on 'The Walking Dead' Without Andrew Lincoln: 'He's With Me Every Day'

    After saying goodbye to most of the original cast on “The Walking Dead,” Norman Reedus still feels his former co-stars with him during each episode. “I’ve seen so many people come and go,” he said during a “Walking Dead” panel on Friday at PaleyFest. “Right now on the show, the ghosts of all those guys [...]

  • Series Mania: De Mensen, Reel One

    Series Mania: First Details on Co-Pro Pitching Project 'Capturing Big Mouth' (EXCLUSIVE)

    LILLE, France — Belgian production company De Mensen, which has just been acquired by France’s Newen, has teamed with Reel One Entertainment on a new cross-continental thriller series, “Capturing Big Mouth. The series will be pitched Monday at this year’s Series Mania Forum Co-pro Pitching section. It chronicles the unlikely rise and eventual fall of [...]

  • Daily Show Viacom

    Viacom, DirecTV Make Progress in Contract Talks, No Blackout After Deadline Passes

    UPDATED: Viacom and DirecTV executives went down to the wire Friday on a combative contract renewal negotiation with high stakes for both sides. The companies stayed in talks past the midnight Eastern contract expiration and the channels stayed up on AT&T’s platforms. Sources indicated early Saturday that the threat of a blackout had been averted. [...]

  • ABBY'S -- "Pilot" Episode 101 --

    TV Review: 'Abby's' Starring Natalie Morales

    “Abby’s,” NBC’s new comedy about a cranky bartender (Natalie Morales) and her inner circle of regulars, is aware of the inevitable “Cheers” comparisons. Created by “New Girl” writer Josh Malmuth and executive produced by uber-producer (and unabashed “Cheers” superfan) Mike Schur, “Abby’s” therefore makes a few key choices in order to differentiate itself as its [...]

  • Ryan Murphy Walk of Fame

    TV News Roundup: Netflix Sets Premiere Date for Ryan Murphy's 'The Politician'

    In today’s roundup, Netflix announces the premiere date for Ryan Murphy’s “The Politician” series, and Kristin Cavallari will host “Paradise Hotel” on Fox.  DATES Reality star Kristin Cavallari will host Fox’s reboot of “Paradise Hotel,” an unscripted dating show in which a group of singles will check into a tropical resort and compete to check [...]

More From Our Brands

Access exclusive content