×
You will be redirected back to your article in seconds

Amazon Announces Immersive FYC Experience for ‘The Marvelous Mrs. Maisel,’ ‘Mozart in the Jungle,’ More

Amazon Prime Video announced today that, for the second year in a row, it will present an immersive For Your Consideration (FYC) Emmy experience around its titles, including “The Marvelous Mrs. Maisel,” “Philip K. Dick’s Electric Dreams,” “Mozart in the Jungle,” “The Dangerous Book for Boys,” “Long Strange Trip” and “The Grand Tour.”

The experience will take place at the Hollywood Athletic Club in Hollywood, Calif. between April 12 and 27 this year.

“We’re very excited to bring such a diverse lineup of activities to our Emmy FYC experience,” said Mike Benson, Head of Marketing, Amazon Studios. “These activities will deliver immersive experiences for the general public as well as insightful panel discussions to drive further awareness for series we’re submitting for Emmy consideration.”

In addition to screenings and panels with the cast and creators of series of “The Marvelous Mrs. Maisel” (on April 14) and “Philip K. Dick’s Electric Dreams” (on April 21), which are only open to members of the Television Academy, there will also be unique themed evenings open to the general public..

Last year Amazon set up rooms at the Athletic Club dedicated to a specific series and displaying set pieces, costumes, and other design elements. Cocktail receptions following the various panels were held in these spaces, allowing the attendees to interact in an authentic environment to the world of the shows. The same is planned this year but with even bigger exhibits in mind.

This time around, the first floor will be decked out in the world of “The Marvelous Mrs. Maisel,” which is a throwback to 1958 New York City. Attendees will be able to visit her apartment, take photos in prime places like her living room and kitchen, and interact with the show through a “magic mirror” before shopping at her makeup counter and seeing some of her standup at the Gaslight Cafe.

Upstairs will be home to “Mozart in the Jungle,” where attendees can conduct their own orchestra using Kinect motion sensor technology; “Philip K. Dick’s Electric Dreams,” where a light show choreographed to video from the series will play; and a “Last Looks Lounge” where makeup can be touched up for free by experts in the field.

Additionally, there will be experiences for “The Grand Tour,” “The Dangerous Book for Boys,” and the Grateful Dead documentary “Long Strange Trip” — the latter of which will feature a paint-by-light photo booth.

Throughout the two weeks Amazon is set up at the Athletic Club, they will also host themed panels, including the April 12 “Where it Happens: The Art of Creative Decision  Making” panel with artisans from Amazon series, the April 17 discussion on how to break into a costume design career, presented by Women in Entertainment, and the April 18 evening with up-and-coming comedians, hosted by Entertainment Weekly. These events will be open to both Academy members and the general public.

There will also be a jewelry pop-up store in the space on April 21 and 22, and “Wine and Prime,” presented by the Los Angeles Times, will pair signature labels with Amazon Prime original series on April 24. “Cartoons and Cocktails,” with legendary cartoonists from the New Yorker, will take place on April 26. And for “One Magic Evening” on April 27, Jalopnik will host a reader meet up in “The Grand Tour” room of the space.

More TV

  • MMA Alters Faces of Asia Sports

    MMA Alters Faces of Asian Sports Broadcasting

    Bruce Lee was ahead of the curve by about four decades when he predicted back in the early 1970s that combat sports would one day take the world by storm. Hong Kong’s favorite son had encouraged his own students to mix up the styles of martial arts they were being trained in — to combine kung fu [...]

  • Variety Kit Harington Game of Thrones

    Kit Harington on How 'Game of Thrones' Mirrors Real-World Politics

    In Variety‘s March 19 cover story, Kit Harington opens up about the final season of “Game of Thrones” and growing into adulthood as part of the biggest show on television. In a conversation in London in December, Harington opened up about the similarities between the series’ politics and our own. “I think it’s always been about [...]

  • Chris O'Dowd

    TV News Roundup: Chris O'Dowd to Star in 'Twilight Zone' Episode

    In today’s roundup, The CW has released two clips from the upcoming “Riverdale” special “Heathers: The Musical,” and Chris O’Dowd will star in an episode of “The Twilight Zone.”  CASTING Chris O’Dowd will star in CBS All Access’ rebooted “The Twilight Zone” episode titled “The Blue Scorpion.” The series will premiere with two episodes on [...]

  • Kevin Tsujihara

    Kevin Tsujihara's Ouster Kicks Off a Week of Major Disruption in the Media Business

    The sudden ouster of Warner Bros. Entertainment chief Kevin Tsujihara kicked off what is likely to go down as one of the most extraordinary weeks in Hollywood history, spelling enormous turmoil and transition across the media landscape. In addition to the news about Tsujihara, which comes amid a wider shake-up of leadership at AT&T’s WarnerMedia, [...]

  • Wendy Williams Sober Living House

    Wendy Williams Reveals She's Been Staying in a Sober-Living House

    Wendy Williams, during an emotional monologue on her talk show on Tuesday, revealed through tears that she has been staying at a sober-living house. “So you know me for being a very open and truthful person,” she began the segment on “The Wendy Williams Show,” fighting through tears. “And I’ve got more to the story [...]

  • Hong Kong Industry Executives Seek Clarity

    FilMart: Hong Kong Industry Executives Plead for Clarity on Mainland Chinese Tax Policies

    At a time of heightened scrutiny of tax affairs in China’s entertainment sector, even industry veterans in Hong Kong are struggling to figure out how to operate in the new financial environment and pleading for more clarity from the Chinese government. Hong Kong produces about 60 films a year, three-quarters of which are typically co-productions [...]

  • Michael Jackson R Kelly

    'Leaving Neverland,' 'Surviving R. Kelly' Composers on How They Scored Sexual Abuse Docs

    How do you put music to child sexual abuse — especially if the accused predators are musical icons? That’s the challenge composers Chad Hobson and Nathan Matthew David faced as they scored HBO’s “Leaving Neverland” and Lifetime’s “Surviving R. Kelly,” respectively. The documentaries are built around interviews with the alleged victims of Michael Jackson (two [...]

More From Our Brands

Access exclusive content