×
You will be redirected back to your article in seconds

Adam Reed Named CEO of Thinkfactory Media as Leslie Greif Departs for New Venture

Adam Reed is taking the reins of Thinkfactory Media as founder and CEO Leslie Greif departs for a new entertainment venture.

Reed has been with the production banner since 2004 and was upped to president in 2016. ITV America bought a majority stake in Thinkfactory for $30 million in 2013 and has now completed its buyout of the entire company. Greif is believed to have come to the end of his contract and earn-out period for the transaction. Like so many indie producers who sold their shops to larger production groups in recent years, Greif has set his sights on building a new company.

Thinkfactory Media is one of the most unique and successful shops in our business – the legacy of Leslie Greif is undisputed and we know his next endeavor will be an immensely successful one,” said ITV Studios America David George. “We could not be more confident in Adam’s creative and business acumen, and leadership, as he takes the reins of the company. Thinkfactory is beautifully positioned to embark with ITV America on its next chapter and we’re extremely bullish on the future.”

Thinkfactory Media is known for its mix of scripted projects, including the History miniseries “Hatfields & McCoys” and “Texas Rising,” and reality fare ranging from A&E Network’s “Gene Simmons Family Jewels” to Bravo’s “Million Dollar Matchmaker.”

Greif founded the company as Greif Co. in 1992. One of its first successes was the long-running CBS drama series “Walker, Texas Ranger.” Greif said he would soon unveil details of his new venture.

“I have loved every minute I’ve spent building Thinkfactory and creating our shows, and working with ITV, an incredible partner,” said Greif. “There is always sadness to leave your ‘baby’ but, at the same time, I feel great in leaving the company on a high note, with a robust slate and in the talented, capable hands of Adam Reed.”

Reed has served as a hands-on producer of Thinkfactory’s signature series including “Family Jewels” (on which he is co-creator) and 11 seasons of We TV’s “Marriage Boot Camp.”

“It’s been a glorious 14 years at Thinkfactory, and to be given the chance to take the kind of creative risks that can change how entertainment content is made, and even defined, is an amazing gift,” Reed said. “I am grateful to Leslie who is an incomparable creative, as well as mentor and friend, and am so proud of everything we have accomplished.”

(Pictured: Adam Reed and Leslie Greif)

Popular on Variety

More TV

  • Lower lakes with small waterfalls, Plitvice

    Beta Film Boards Refugee and Drug Trafficking Thriller Series 'Amnesia'

    Beta Film, whose Mipcom lineup includes “Agent Hamilton,” “Babylon Berlin” and “Medici: The Magnificent,” has partnered with Croatian production company Drugi Plan on “Amnesia,” a six-hour thriller series about refugee and drug trafficking in the Southeast of Europe. The move adds to Munich, Germany-based Beta Film’s portfolio of Central and East European series, a growing [...]

  • Reed Hastings seen on day one

    Reed Hastings on the Streamer Wars: 'It's a Whole New World Starting in November'

    After dominating the subscription streaming scene for so long, Netflix is girding for a new phase in the SVOD wars with the entry of more deep-pocketed players like Disney and Apple, CEO Reed Hastings said Friday. “While we’ve been competing with many people in the last decade, it’s a whole new world starting in November…between [...]

  • BBC ITV BritBox Streaming

    Viacom's Channel 5 and Comedy Central Join BritBox Ahead of Its U.K. Launch

    Viacom-owned Channel 5 and Comedy Central have joined BritBox, the “best-of-British” subscription streaming service created by the BBC and ITV. The platform, already available in North America, is due to launch on home turf in Britain by year’s end. Under the deal with Viacom, shows from the U.K.’s Channel 5 can appear on BritBox following [...]

  • The-Head

    Behind the Scenes With Mediapro’s Antarctic Thriller Series 'The Head'

    On Sept. 13, the cast and crew of Mediapro’s upcoming dramatic thriller “The Head” gathered at a swanky Santa Cruz de Tenerife hotel to kick off promotional duties for this English-language series, which will wrap shooting later this month. It was day 50 of production, and the cast had been working late, rushing to get [...]

  • The Plague Season 2 Spanish TV

    Telefonica, Atresmedia to Create Content Factory Behemoth

    SAN SEBASTIAN  — In a game-changing move for Spanish-language production Telefonica, Europe’s third biggest telco, and Atresmedia, the original co-creators of “La Casa de Papel,” are uniting to create a new joint contents production giant. Aimed at gaining more scale and uniting talent relations – writers, directors and producers – the 50/50 joint venture will [...]

  • KKR-Backed German Media Conglomerate Finally Has

    KKR-Backed German Media Conglomerate Finally Has a Name: Leonine

    The KKR-backed German media company formed through the merger of Tele München Group, Universum Film, i&u TV, and Wiedemann & Berg Film finally has a name: Leonine. The company revealed its moniker Friday, saying that “Leonine” met its criteria of being associated with its home region of Bavaria and Munich, in southern Germany, and of [...]

  • PERFECT LIFE

    San Sebastian: Leticia Dolera on Canneseries Winner ‘Perfect Life’

    SAN SEBASTIAN —  “La Casa de Papel” (“Money Heist”) may be the most seen of Spanish series this year. Leticia Dolera’s still-to-bow “Perfect Life,” however, is the most laureled, sweeping at April’s 2nd Canneseries TV festival both best series and best special performance for its female leads, Dolera herself, Celia Freijeiro and Aixa Villagrán, from [...]

More From Our Brands

Access exclusive content