×
You will be redirected back to your article in seconds

Adam Reed Named CEO of Thinkfactory Media as Leslie Greif Departs for New Venture

Adam Reed is taking the reins of Thinkfactory Media as founder and CEO Leslie Greif departs for a new entertainment venture.

Reed has been with the production banner since 2004 and was upped to president in 2016. ITV America bought a majority stake in Thinkfactory for $30 million in 2013 and has now completed its buyout of the entire company. Greif is believed to have come to the end of his contract and earn-out period for the transaction. Like so many indie producers who sold their shops to larger production groups in recent years, Greif has set his sights on building a new company.

Thinkfactory Media is one of the most unique and successful shops in our business – the legacy of Leslie Greif is undisputed and we know his next endeavor will be an immensely successful one,” said ITV Studios America David George. “We could not be more confident in Adam’s creative and business acumen, and leadership, as he takes the reins of the company. Thinkfactory is beautifully positioned to embark with ITV America on its next chapter and we’re extremely bullish on the future.”

Thinkfactory Media is known for its mix of scripted projects, including the History miniseries “Hatfields & McCoys” and “Texas Rising,” and reality fare ranging from A&E Network’s “Gene Simmons Family Jewels” to Bravo’s “Million Dollar Matchmaker.”

Greif founded the company as Greif Co. in 1992. One of its first successes was the long-running CBS drama series “Walker, Texas Ranger.” Greif said he would soon unveil details of his new venture.

“I have loved every minute I’ve spent building Thinkfactory and creating our shows, and working with ITV, an incredible partner,” said Greif. “There is always sadness to leave your ‘baby’ but, at the same time, I feel great in leaving the company on a high note, with a robust slate and in the talented, capable hands of Adam Reed.”

Reed has served as a hands-on producer of Thinkfactory’s signature series including “Family Jewels” (on which he is co-creator) and 11 seasons of We TV’s “Marriage Boot Camp.”

“It’s been a glorious 14 years at Thinkfactory, and to be given the chance to take the kind of creative risks that can change how entertainment content is made, and even defined, is an amazing gift,” Reed said. “I am grateful to Leslie who is an incomparable creative, as well as mentor and friend, and am so proud of everything we have accomplished.”

(Pictured: Adam Reed and Leslie Greif)

More TV

  • Mr. Peanut to Appear in His

    Mr. Peanut to Appear in His First Super Bowl Commercial

    The monocle-wearing Mr. Peanut is about to offer snack fans an entirely new lens on Super Bowl advertising. Planters, which has featured the anthropomorphic legume for more than a century as its spokes-character, will place him in a 30-second ad slated to appear in the second quarter of CBS’ broadcast of Super Bowl LIII on [...]

  • DRG Boards Sales on Scandi Sci-Fi

    DRG Boards Sales on Scandi Sci-Fi Mystery Series ‘The White Wall’

    Scandinavian sci-fi series “The White Wall” is coming to the international market, starting at NATPE, after DRG picked up international rights to the upcoming project. Finland’s Fire Monkey and Nice Drama, part of the Nordic Entertainment Group, are making “The White Wall” for Swedish pubcaster SVT and its Finnish counterpart, YLE. It will feature a [...]

  • L.A. Teachers' Strike: Hollywood Studios, Unions

    Hollywood Studios, Unions Support Parents and Educators as L.A. Teachers' Strike Rages

    Hollywood unions and entertainment companies have stepped up to support the 31,000 Los Angeles teachers in the second day of a massive strike that’s affected nearly half a million students. More than 50 SAG-AFTRA members picketed at a Tuesday afternoon rally in the driving rain next to the Hollywood & Highland Center with secretary-treasurer Jane [...]

  • R. KellyR. Kelly in concert at

    'Surviving R. Kelly' Producers on the Lifetime Doc's Ripple Effect

    The ripple effect of “Surviving R. Kelly” continues to widen more than a week after the documentary aired on Lifetime, renewing public interest — and outrage — over the litany of sexual abuse allegations against the R&B artist. Lady Gaga and Phoenix have apologized for working with him. Chance the Rapper and other artists are said to [...]

  • Yellowstone

    Viacom Lays Off Paramount Network Staffers Amid Reorganization (EXCLUSIVE)

    Viacom has laid off a number of staffers in its entertainment group, with the majority of the affected employees hailing from Paramount Network, Variety has learned exclusively. A Viacom spokesperson declined to comment. But a source with knowledge of the situation that the number of affected employees was fewer than 20, or less than 2% of [...]

  • The Last OG

    TV News Roundup: 'Last O.G.' Sets Season 2 Premiere Date on TBS

    In today’s TV News Roundup, “The Last O.G.” announces its Season 2 return date and Variety has the exclusive first look at Fox’s new legal drama “Proven Innocent.” FIRST LOOKS Netflix has announced its new limited series “Black Earth Rising” will launch on Jan. 25. The contemporary thriller series stars Michaela Coel as Kate Ashby, a Rwandan girl [...]

More From Our Brands

Access exclusive content