×
You will be redirected back to your article in seconds

TV Ratings: 2018 Winter Olympics Open Down From 2014

UPDATED: The beginning of the 2018 Winter Olympics from Pyeongchang, South Korea, handily topped the broadcast ratings on Thursday night but was down from the beginning of the 2014 Sochi Olympics.

The coverage of the games delivered a 3.7 rating in adults 18-49 and 17.2 million viewers across NBC, NBC Sports, and NBC’s streaming platforms. Coverage on NBC alone pulled in 16 million of those viewers. That is down 38 percent in the demo compared to the beginning of the Sochi games and 14 percent in total viewers (6.0, 20 million). It should be noted that the  Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage.

Airing live on the East Coast from 8 p.m.-11 p.m. on NBC and NBC Sports, the Olympics coverage drew a combined 11.1 rating in metered market households. That is a drop off of just six percent from the 2014 Winter Olympics, which drew an 11.8. In fairness, however, the first coverage of the 2014 Olympics was just carried on NBC.

Elsewhere on broadcast, most original programming was down unless otherwise noted.

For ABC: “Grey’s Anatomy” (2.0, 7.3 million); “Scandal” (1.1, 4.6 million); “How to Get Away With Murder” (0.8, 3.3 million).

For CBS: “Big Brother: Celebrity Edition” (1.4, 5.6 million), followed by repeats.

On Fox: the finale of “The Four” (1.3, 4 million) ticked up in total viewers and held even in the demo.

On The CW, “Supernatural” (0.6, 1.8 million) and “Arrow” (0.4, 1.3 million) were even.

NBC easily won the night with a 3.4 and 14.5 million viewers. ABC and Fox tied for second in the demo with a 1.3. ABC was third in total viewers with 5.1 million. Fox was fourth in total viewers with 4 million. CBS was fourth in the demo with a 1.0 but second in total viewers with 5.2 million. The CW averaged a 0.5 and 1.5 million viewers.

More TV

  • WGA Agents Contract Tug of War

    Showrunners, Screenwriters Back WGA in Agency Battle, Sides to Meet Again Tuesday

    More than 750 showrunners and screenwriters have backed the WGA’s battle against talent agencies taking packaging fees and other changes to the rules governing the business relationship between agents and writers. The letter of support issued Saturday is significant because of the immense clout showrunners and prominent screenwriters possess in Hollywood. Several showrunners had recently [...]

  • Series Mania: De Mensen, Reel One

    Series Mania: First Details on Co-Pro Pitching Project 'Capturing Big Mouth' (EXCLUSIVE)

    LILLE, France — Belgian production company De Mensen, which has just been acquired by France’s Newen, has teamed with Reel One Entertainment on a new cross-continental thriller series, “Capturing Big Mouth. The series will be pitched Monday at this year’s Series Mania Forum Co-pro Pitching section. It chronicles the unlikely rise and eventual fall of [...]

  • Daily Show Viacom

    Viacom, DirecTV Make Progress in Contract Talks, No Blackout After Deadline Passes

    UPDATED: Viacom and DirecTV executives went down to the wire Friday on a combative contract renewal negotiation with high stakes for both sides. The companies stayed in talks past the midnight Eastern contract expiration and the channels stayed up on AT&T’s platforms. Sources indicated early Saturday that the threat of a blackout had been averted. [...]

  • ABBY'S -- "Pilot" Episode 101 --

    TV Review: 'Abby's' Starring Natalie Morales

    “Abby’s,” NBC’s new comedy about a cranky bartender (Natalie Morales) and her inner circle of regulars, is aware of the inevitable “Cheers” comparisons. Created by “New Girl” writer Josh Malmuth and executive produced by uber-producer (and unabashed “Cheers” superfan) Mike Schur, “Abby’s” therefore makes a few key choices in order to differentiate itself as its [...]

  • Ryan Murphy Walk of Fame

    TV News Roundup: Netflix Sets Premiere Date for Ryan Murphy's 'The Politician'

    In today’s roundup, Netflix announces the premiere date for Ryan Murphy’s “The Politician” series, and Kristin Cavallari will host “Paradise Hotel” on Fox.  DATES Reality star Kristin Cavallari will host Fox’s reboot of “Paradise Hotel,” an unscripted dating show in which a group of singles will check into a tropical resort and compete to check [...]

More From Our Brands

Access exclusive content