×
You will be redirected back to your article in seconds

NCAA Championship Game Viewership Drops 28% From 2017

The NCAA mens’ basketball championship game between Michigan and Villanova saw significant declines in the ratings compared to last year.

Airing on TBS, TNT, and truTV, the game averaged 16.5 million viewers, down approximately 28% from 2017’s 23 million when the game aired on CBS. In addition, this year’s game pulled in a 10.3 rating in Nielsen metered market households, the lowest such rating ever recorded for a college basketball national championship game.

Such viewership declines are not uncommon as the championship game alternates between broadcast and cable. 2017’s viewership was up 29% compared to the 17.8 million who watched on the Turner networks in 2016. 2016’s game was itself down 37% from the 2015 game on CBS, which drew an 18-year high 28.3 million viewers. In terms of household ratings, this year’s game was down approximately 29% from the 14.5 rating in 2017. 2016 saw a 12.0 household rating for the game on cable. This year’s game also likely suffered due to its one-sided nature, with Villanova dominating Michigan with a 79-62 victory.

Despite the declines, this year’s game was easily the most-watched telecast of the night, with the closest competition on broadcast being NBC’s “The Voice” with 9.9 million viewers. Fox aired no original programming against the championship game, while CBS aired only one: the freshman sitcom “Living Biblically” at 9:30 p.m. The nearest competition on cable was the first hour of WWE’s “Monday Night Raw,” which averaged 3.4 million viewers in the hour.

More TV

  • Florence and the Machine

    Florence & the Machine Premiere New Song on 'Game of Thrones'

    [pmc=related] If the voice singing the song during the end credits of “Game of Thrones” tonight sounded familiar — or unmistakable — yes, it was Florence + the Machine. The group’s version of the original “Game of Thrones” song “Jenny of Oldstones” debuted during the closing credits of this season’s second episode, following a rendition [...]

  • Game of Thrones Fan Theories

    Best Fan Theories for the Final Season of 'Game of Thrones'

    After eight seasons, “Game of Thrones” fans will finally see if their long-held theories will pay off. Dozens of important characters and a complex plot have made diehard viewers try to foresee plot twists for years. With the original R+L=J theory confirmed, meaning that Rhaegar Targaryen and Lyanna Stark were the real parents of Jon [...]

  • Abigail Disney on Bob Iger

    Abigail Disney Calls Bob Iger's $65 Million Compensation 'Insane'

    Disney chairman-CEO Bob Iger’s total compensation for Disney’s fiscal 2018 was a whopping $65.6 million. Abigail Disney, the granddaughter of Disney co-founder Roy Disney, calls that sum “insane.”  While speaking at the Fast Company Impact Council, the filmmaker and philanthropist insisted that this level of corporate payout has a “corrosive effect on society.” Disney took [...]

  • Tryion Lannister Game of Thrones Episode

    'Game of Thrones' Season 8 Episode 2 Leaks

    The second episode of “Game of Thrones'” final season has leaked online ahead of its Sunday night debut. Fear not, “Thrones” fans: though the internet is dark and full of spoilers, this post is free of any details from Season 8 episode 2. Rumblings of a leak began on the “Game of Thrones” Reddit and [...]

  • Contract Placeholder Business WGA ATA Agent

    Signs of Solidarity and Strain Emerge as Week 2 of WGA-Talent Agency Standoff Begins

    Hundreds of WGA members rallied solidly behind their union last week as the industry grappled with uncertainties spurred by the sudden break between writers and their talent agency representatives. But as the standoff heads into its second week, signs of strain among some WGA members are beginning to emerge. Shalom Auslander, author and creator of [...]

  • Jon Snow Arya Stark Game of

    'Game of Thrones' Final Season Vegas Odds Reveal Wild Theories

    With “Game of Thrones” hype at an all-time high, Las Vegas may be raking in as much money as the Iron Bank. HBO’s fantasy masterpiece has seized the gambling world’s attention nearly as much as the Super Bowl or Kentucky Derby. Fans spew countless theories on social media, such as which characters will be axed [...]

More From Our Brands

Access exclusive content