You will be redirected back to your article in seconds

MIA Finds Niche in Global Entertainment Business

Just as the viability of classic film market models including Cannes and the AFM is coming into question, Rome’s MIA Market for feature films, TV series, and documentaries is gaining traction with a new concept.

Launched in 2015 as a re-invention of the Rome Film Festival’s Business Street mart in a concerted effort to put Italy back on the global content-markets map, MIA is a one-stop shop event for the cream of the crop in film, TV series and docs that instead of booths and stands provides meticulous assistance setting up curated business meetings in a congenial setting and a mix of quality fresh finished product as well as pitching sessions of upcoming selected movies, skeins and docs in various stages.

MIA, an acronym for Mercato Internazionale Audiovisivo or Intl. Audiovisual Market, is backed by Italy’s motion picture association Anica and TV producers’ org APT. The mart was attended by 1,800 execs from 58 countries during its third edition in 2017. More significantly, an impressive roster of top level execs and industry personalities showed up.

Now a robust representation of top players is also expected to make the trek to the Eternal City for this year’s fourth edition of the post-Mipcom pre-AFM (Oct. 17-21) mart that will take place a stone’s throw from Rome’s cinematic Via Veneto in a central area between the 17th century Palazzo Barberini where meetings and several MIA events are held, and nearby cinemas.

In conceiving MIA, director Lucia Milazzotto says she chose to focus on quality and high-end fare “as our strategic niche,” catering to producers “who invest across the board in this type of product, mostly coming out of Europe, but made for the global market.”

That’s what attracts top execs such as Carole Scotta, founder of upscale French producer distributor Haut et Court, which active in both films such as “The Killing of a Sacred Deer” and TV series including “The Young Pope.” She is attending MIA this year for the first time.

Other execs expected in Rome include former HBO executive Michael Ellenberg, who is now chief of Media Res, which is producing Apple’s upcoming untitled morning show drama starring Jennifer Aniston and Reese Witherspoon; Anonymous Content chief Paul Green, who will give a keynote speech; and former Sky Italia programming chief Andrea Scrosati, recently appointed COO of production and distribution giant Fremantle who encapsulates the fact that Italy is gaining more international industry clout.

Aside from roughly 125 screenings of recently completed movies — some of which segue from Venice and Toronto — the 400 buyers at MIA will be able to attend four what’s next-type events presenting new films, docs and series. These include a preview of RAI’s hotly anticipated “The Name of the Rose” toplining John Turturro; a pitch for science-fiction series “The Feed,” penned by Channing Powell (“The Walking Dead”) and that has already been ordered up by Amazon, but is available for some territories; and film history doc “The Rossellinis,” by Alessandro Rossellini, Roberto’s grandson.

Film projects being pitched at MIA include buzzed-about Brazilian thriller “The Hanged,” by Fernando Coimbra (“Narcos”) and supported by the Sundance Institute; “Libertad” a Spanish first feature from writer-director Clara Roquet, supported by the Mediterranean Sundance Lab; and Berlin-based Franco-Iranian filmmaker Emily Atef’s fourth feature “Mister,” which segues from “3 Days in Quiberon,” her pic about a key moment in the turbulent life of Austrian star Romy Schneider. It recently swept Germany’s Lola Awards.

As for panels MIA has partnered with London and L.A.-based consultancy company MediaXchange, which will be presenting an in-depth analysis of TV series trends; there will be a Focus on the U.K. industry and how it is preparing for Brexit; a session on prospects for distributing non-U.S. movies in China, and an onstage conversation with director Bryan Fogel, whose “Icarus” won the Oscar for documentary feature. Walter Iuzzolino, co-founder of streaming service Walter Presents, will also give a talk.

MIA has added a drama pitching section called Greenlit dedicated to international series with at least one broadcaster attached; launched two documentary sections, one for serial docs, another for one-offs, and also a section called SeeEUSoon for projects by debuting European filmmakers.

“We are becoming important for what you might consider a niche segment of the market,” says Milazzotto.

He points out that MIA is “strategic for the growth of the European industry” as well as being “an amplifier of the opportunities that Italy represents” now that they have a film law expected to pump some €400 million ($490 million) annually into all film industry sectors, including incentives for international producers.

More TV

  • Anna Paquin, Sophie Okonedo in Flack

    TV Review: 'Flack' Starring Anna Paquin

    There’s a familiar, acrid aftertaste to “Flack,” Pop’s new drama about the controlled chaos of the publicity industry. The grim behind-the-scenes machinations of the glossy entertainment industry have always been one of TV’s favorite subjects, as are the people tasked with pulling the strings without anyone ever realizing. Over just six episodes, the show manages [...]

  • Jee Young Han

    NBC Comedy Pilot 'Like Magic' Casts Jee Young Han in Lead Role

    Jee Young Han has been cast in the lead role of the NBC single-camera comedy pilot “Like Magic,” Variety has learned. The project is a workplace comedy that follows an optimistic young woman (Jee) pursuing her dream to be a headlining magician in the eccentric and ego-driven world of the Magic Palace. Jee will play Holly. [...]

  • Sharon Case from The Young and

    NATAS Announces 2019 Daytime Emmys Pre-Nominations for Drama Performer Categories

    The National Academy of Television Arts & Sciences have announced the pre-nominations for all of the drama performer categories ahead of the 46th Annual Daytime Emmy Awards. “The Young and the Restless” lead the pre-nominations with 21 candidates, but “General Hospital” and “Days of Our Lives” are close behind with 20 and 19 candidates, respectively. [...]

  • Childrens Hospital

    'Childrens Hospital' Team Reunites at Netflix for Comedy Series 'Medical Police'

    The team behind the Adult Swim series “Childrens Hospital” has come back together at Netflix. The streamer has ordered 10 thirty-minute episodes of a new scripted series called “Medical Police,” which is written and executive produced by Rob Corddry, Krister Johnson, Jonathan Stern, David Wain. In addition to his onscreen role, Corddry created “Childrens Hospital,” [...]

  • mike colter luke cage portrait

    'Luke Cage' Alum Mike Colter Joins CBS Drama Pilot 'Evil'

    Mike Colter has been cast in a lead role in the CBS drama pilot “Evil” from Robert and Michelle King, Variety has learned. Colter will play David DaCosta, a Catholic priest in training, tasked by the Church to assess unexplained phenomena to see if there is a supernatural or scientific explanation. He joins previously announced [...]

  • Watch First Trailer for Motley Crue

    Watch First Trailer for Motley Crue Biopic 'The Dirt'

    Netflix has dropped the first trailer for its Motley Crue biopic “The Dirt” — based on Neil Strauss’ best-selling history of the legendarily bad-behaved ‘80s metal icons — and it looks like the film pulls no punches in terms of the band’s famously sordid history. In this two-minute trailer, we get glimpses of singer Vince [...]

  • man-in-the-high-castle-season-two-rufus-sewell-amazon

    Amazon's 'The Man in the High Castle' to End With Fourth Season

    “The Man in the High Castle” is coming to an end. Amazon Prime Video said Tuesday that the dystopian alt-history series will end with its fourth season, which will premiere in the fall. “It has been a great privilege to work alongside our extraordinary ‘High Castle’ team, in partnership with David Zucker and Scott Free, [...]

More From Our Brands

Access exclusive content