×
You will be redirected back to your article in seconds

Banijay-Owned Yellow Bird to Launch U.S. Branch With Bunim/Murray Productions

Yellow Bird Sweden, the Banijay-owned Scandinavian production company behind “Headhunters” and “Occupied,” is joining forces with its sister company Bunim/Murray Productions to launch Yellow Bird U.S.

A close joined venture between the two Banijay-owned banners, Yellow Bird U.S. will be headed by Marianne Gray, a producer at Yellow Bird Sweden who played a key role in some of the company’s biggest hits, “Headhunters” and “Occupied.” Yellow Bird launched in the U.K. earlier this year.

“Yellow Bird U.S. is the result of two of the group’s leading brands coming together in one of the world’s biggest markets,” said Marco Bassetti, CEO of Banijay Group. “The original Swedish label has long built a strong reputation for high-quality, award-winning drama, and we look forward to seeing this success replicated via the partnership with fellow market-leader, Bunim/Murray Productions.”

Gray is currently spearheading the production on an upcoming series shooting in Italy. Based in Bunim/Murray Productions’s Los Angeles offices, Gray will collaborate closely with its chairman and CEO, Gil Goldschein, to develop and produce original, English-language scripted content for both U.S. and global audiences. Gray will also be tapping into Bunim/Murray Productions’s established relationships with both traditional and SVOD players to exploit Banijay Group’s well-known formats.

Goldschein said that “in light of BMP’s own scripted aspirations, the current appetite for global, quality dramas, and Yellow bird’s stellar reputation, (he and Jensen) both felt that a partnership in the U.S. would be key to taking the brand to the next level worldwide.”

Gray has already optioned Åsa Schwartz’s bestselling Swedish novel “The 7 Keys,” and most recently Lisa Jewell’s “I Found You from.”

Established in Sweden 15 years ago, Yellow Bird broke through the international drama scene with the staple Nordic Noir series “Wallander.” Led by Johannes Jensen, its CEO, Yellow Bird went on to deliver several global hits, including Occupied, Asa Larsson’s “Rebecka Martinsson,” as well as Stieg Larsson’s “Millenium” trilogy. The company is part of Jacob Houlind-led Banijay Nordics.

Gray pointed out that the “the partnership with Bunim/Murray provides the perfect opportunity to transport Yellow Bird into the U.S.” and bring “a Scandi edge to the American Scripted market.”

Popular on Variety

More TV

  • Breaking Bad Movie

    'Breaking Bad' Movie: Watch the First Teaser for 'El Camino'

    In case you hadn’t heard, Emmy-winning drama “Breaking Bad” is cooking up a movie sequel. On Saturday, after details of Netflix’s project quietly leaked online, the streaming giant issued the first teaser for “El Camino: A Breaking Bad Movie,” which will be released on October 11. Starring Aaron Paul as Jesse Pinkman, the “Breaking Bad” [...]

  • Breaking Bad

    'Breaking Bad' Movie Release Date, Title and Plot Revealed

    The “Breaking Bad” movie is coming to Netflix sooner than you might think. The film, titled “El Camino: A Breaking Bad Movie,” is now set to be released on Netflix on Oct. 11, according to a report from the New York Times, with Aaron Paul returning as the series’ popular meth cook Jesse Pinkman. Jesse [...]

  • Laurence FishburneNational Memorial Day Concert Dress

    Laurence Fishburne to Produce 'Marvel's Moon Girl and Devil Dinosaur' Series for Disney Channel

    Laurence Fishburne is stepping into the animation game. The “Matrix” star is set to executive produce “Marvel’s Moon Girl and Devil Dinosaur,” an animated series which has been given the greenlight at Disney Channel. Based on Marvel’s comic book series, the show hails from from Disney Television Animation and follows the adventures of 13-year-old super-genius [...]

  • Aracne

    Chile’s Sanfic, Mexico’s Morbido Fest Pact to Promote Latino Horror (EXCLUSIVE)

    Mexican horror festival Morbido and Chile’s Santiago Intl. Film Festival (Sanfic) have agreed on a long-term collaboration intended to strengthen the genre film industry in Chile and across Latin America. This partnership will see Morbido representatives attend the Sanfic industry section each year to aid in the promotion of horror projects and advise those projects [...]

  • 'The Simpsons' Producers on Disney, Spinoffs

    'The Simpsons' Producers Talk Potential Disney Spinoffs, Confirm Apu Will Remain

    “The Simpsons” has never shied away from lampooning Disney over the years, but maybe that’s no longer the case. Homer, Marge and co. are of course now part of the Disney family and made their first appearance at the Mouse House’s D23 Expo convention, where the show’s producers were asked plenty of questions about what [...]

More From Our Brands

Access exclusive content