×

Viacom International Studios Closes ‘100 Days to Fall in Love’ Format Sale With Mega (EXCLUSIVE)

Produced by Telefe and Underground, telenovela ranks as Argentina’s most-watched fiction of the year

Viacom International Studios, a division of Viacom International Media Networks (VIMN) – Americas, announced Thursday it has clinched a format sale on Telefe smash hit romantic comedy “100 Days to Fall in Love” with Mega, Chile’s broadcast network audience leader.

The sale comes after “100 Days To Fall in Love,” one of the leading Latin American titles on Viacom International Studios’ distribution catalog at Mipcom, bowed on Telefe, Argentina’s top rating broadcaster on May 7 with an average 48.4% share. Since then, it has held remarkably well to become this year’s most-watched fiction on free-to-air TV in Argentina averaging a 45.5% share.

“We are proud that Mega has once again chosen one of our iconic formats to develop its first local adaptation in Latin America,” said Guillermo Borensztein, Vice President of Content Sales and Co-Production for Viacom International Media Networks – Americas.

He added: “We are fully confident that when they undertake the production with their talented team (with whom we have great affinity and several projects together), we will achieve yet another success, as we did years ago with ‘Sres. Papis.’”

More recently, Telefe and Mega joined América Television to co-produce romantic action-thriller “12 Seconds,” which went into production in March.

Produced by Telefe and Sebastian Ortega’s Buenos Aires-based Underground, which left to international renown and the top prize at 2015’s Series Mania in Paris with “El Marginal,” “100 Days To Fall in Love” delivers a more realistic take on romantic yearnings.

It turns on two women best friends, Laura and Antonia, who, after 18 years of marriage and struggles to improve their relationships, pact with their husbands. The deal: a 100-day break from marriage, during which they can do what they please, but following 10 strict rules. After that, she must choose whether they stay together. Carla Peterson (“2 + 2”), Nancy Dupláa (“Wild Tales”), Luciano Castro (“Sres. Papis”) and Juan Minujin (“El Marginal”) star.

Despite a good title-by-title working relationship, a Mega remake of a Telefe title is no given, with the network basing its ratings leadership in Chile on its drama series, both own productions from its drama division headed up by María Eugenia Rencoret, such as “Si yo fuera rico,” which bowed out Oct. 2 to a big 23.0 rating and Turkish novelas such as “Madre,” which has averaged 21.6 rating through early October from a June bow. Hitting such heights, Mega will have to believe strongly in a format before acquiring it for re-versioning.

The sale also makes good on Viacom Intl. Media Networks – Americas’ purchase of Telefe in November 2016 to grow in scale, expand its content ownership and complete its portfolio by adding primetime content, as Pierluigi Gazzolo, president, VIMN – Americas, explained to Variety in an interview in the run-up to Mipcom.

In 2018, VIMN Americas has produced 80 hours more of long-form content, mostly scripted, an 23% increase from last year, he added, noting that Telefe content sales revenues have more than doubled from when VIMN acquired the Argentine network in 2016.

“100 Days to Fall is Love” is joined on Viacom International Studios’ Mipcom slate by “Noobies,” the Nickelodeon Colombian live-action novela about a girl forming her E-Sports team, “Club 57,” a live action Butterfly Effect kids series shuttling two siblings between 2015 and 1957, and “Rise of the Teenage Mutant Ninja Turtles,” Nickelodeon’s reimagined series of its iconic franchise. Challenged love drama “Killingly Me Lovingly”and challenged manhood dramedy “Homens” complete the lineup.

More TV

  • Dua Lipa, Calvin Harris, the 1975

    Dua Lipa, Calvin Harris, the 1975 Win Big at Brit Awards

    Dua Lipa, Calvin Harris and the 1975 were big winners at Wednesday night’s Brit Awards, taking home the Best British Single (for Harris and Lipa’s “One Kiss”), Album of the Year (for The 1975’s “Brief Inquiry Into Online Relationships”) as well as Best British Group (the 1975). While the show, livestreamed from London’s O2 Arena, [...]

  • SAG-AFTRA, Ad Industry Launching Contract Negotiations

    SAG-AFTRA, Ad Industry Quietly Launch Contract Negotiations

    SAG-AFTRA and the advertising industry are quietly launching commercial contract talks on Wednesday, six weeks before the current master contract expires on March 31. Both sides have declined to comment on the talks, which will take place in New York City, and have already agreed to a news blackout until there’s a deal in place. [...]

  • Oscar OScars Placeholder

    ABC Will Test New Commercial Format During Oscars

    Lady Gaga and Viggo Mortensen aren’t the only entities set to take a star turn during ABC’s coming broadcast of the Oscars. Marriott International will get its own commercial break during ABC’s telecast this Sunday evening. Viewers will see a 30-second promo for the hotel operator and then a 60 second ad for its new [...]

  • Ariana Grande Surprises Boy Band on

    Ariana Grande Surprises Filipino Boy Band on 'Corden'

    The Filipino boy band TNT Boys gained an extra member Tuesday night when pop-star Ariana Grande made a surprise appearance during the group’s performance on “The Late Late Show With James Corden.” After winning Filipino competition show “Your Face Sounds Familiar Kids,” band members Keifer Sanchez, Mackie Empuerto, and Francis Concepcion have continued to solidify [...]

  • Tucker Carlson

    Tucker Carlson Calls Historian 'Tiny Brain,' 'Moron' in Expletive-Laden Leaked Video

    Historian Rutger Bregman has released cellphone footage of an unaired interview he did with Fox News host Tucker Carlson and an email that he received from Carlson afterward that called him “an a–hole.” Bregman, an author of several books on history, economics, and philosophy, claimed Carlson invited him on his show “Tucker Carlson Tonight” to [...]

  • A Man Walks Into the Cnn

    CNN Seeks 'Both Sides' Balance but Spurs Criticism From All Sides (Analysis)

    In a time when news viewers are splintering around partisan leanings, CNN is proving to be a uniter, not a divider: people from both sides of the political aisle are eager to criticize its business decisions and news coverage. The one-time plain vanilla network can’t win for losing as it tries to achieve an elusive [...]

More From Our Brands

Access exclusive content