You will be redirected back to your article in seconds

‘The Remix’ Goes Global at MIPTV 2018

Seven years ago, Global Agency chief exec Izzet Pinto was approached in Cannes by an Indian, Rahul Sarangi, who pitched him a format called “The Remix” that he had written on a one-page Word file.

In early March, “The Remix” went out globally in 200 territories on Amazon Prime Video in a lavishly produced English-language Indian adaptation of the music reality show, marking the streamer’s first unscripted original.

Sarangi “was upset that the majors would not give him an appointment,” recalls Pinto, who believed in the format and later gave him financing to shoot a pilot.

The show involves 10 teams comprising a DJ and a singer who rejig, reshuffle and remix existing songs — in this case popular Bollywood ballads — into brand new cover versions and compete for big money and their chance to cut an album.

After two years, Global Agency was able to close its first deal for “The Remix” in Vietnam. Two years later it went on air there, produced by Sarangi’s Mumbai-based Greymatters, and took Vietnam by storm, beating local versions of “X-Factor” and “The Voice” by a large margin. Local versions in Indonesia and China followed, as well as options in multiple territories.

Now a major Turkish TV drama exporter around the world, Global Agency started out 11 years ago by representing a Turkish wedding show format called “Perfect Bride,” in which 12 young women who want to get married compete for the affections of six young men looking for wives. The men’s mothers are brought along to aid in the selection process. It’s been sold widely, including to China, Germany, Italy and India.

A couple of years later Pinto “introduced Turkish dramas to the world … which became huge,” he notes.

But the formats side of his business has also been booming recently with Global Agency sales to a slew of territories ranging from Asia to Central and Eastern Europe.

Right now, 70% of Global Agency’s formats are Turkish, while 30% originate from a dozen international countries including France, Spain, the U.S., U.K. and Israel.

“I believe that 30% will soon be 50%,” says Pinto, who is “looking at all the major countries and always adding new ideas” to his roster.

More TV

  • THE ENEMY WITHIN -- "Pilot" Episode

    Jennifer Carpenter on Treating 'The Enemy Within' Character as 'Life After Death'

    After spending eight seasons on a premium cable drama (Showtime’s “Dexter”) and one on a broadcast procedural (CBS’ “Limitless”), Jennifer Carpenter is placing her bets back on broadcast. She stars as former CIA agent Erica Shepherd, who gave up classified information to some very bad people in order to keep her daughter safe, in the [...]

  • Firefly Lane Kristin Hannah

    Netflix to Adapt Author Kristin Hannah's 'Firefly Lane' Into Series

    Netflix has put out a straight-to-series order for 10 episodes of “Firefly Lane,” Variety has learned. Based on the novel of the same name by New York Times bestselling author Kristin Hannah, the show will revolve around Kate and Tully, two women who meet as young girls and become inseparable best friends through 30 years [...]

  • Amy Smart Avengers of Justice Farce

    Amy Smart Among Four to Join DC Universe Series 'Stargirl'

    The upcoming DC Universe series “Stargirl” has rounded out its main cast. Amy Smart, Neil Jackson, Hunter Sansone and Trae Romano have all joined the show in series regular roles, Variety has learned. Smart will play Barbara Whitmore, the mother of Courtney Whitmore, a.k.a Stargirl. Now that her teenage daughter Courtney (Brec Bassinger) is older, Barbara [...]

  • "Rockets, Communists, and the Dewey Decimal

    'Young Sheldon' Renewed for Seasons 3 and 4 at CBS

    “Young Sheldon” has scored an early renewal for a third and fourth season at CBS, the broadcaster announced Friday. The single-camera comedy series serves as a prequel to the hit multi-cam sitcom “The Big Bang Theory.” It follows 10-year old Sheldon Cooper (Iain Armitage) as he struggles to fit in with his family and classmates [...]

  • Ryan Murphy Walk of Fame

    Ryan Murphy Sets 'Hollywood' as Next Netflix Series

    Ryan Murphy has announced that his third Netflix series will be titled “Hollywood.” Murphy described the show as “A love letter to the Golden Age of Tinseltown” in a post on Instagram. The project has received a straight-to-series order at the streamer. Murphy co-created the series with Ian Brennan. The exact nature of the plot [...]

  • Natalie Dormer

    Natalie Dormer Joins 'Penny Dreadful: City of Angels' at Showtime

    Natalie Dormer has been cast in upcoming drama series “Penny Dreadful: City of Angels” in a lead role, Variety has learned. Described as a spiritual descendant of the original “Penny Dreadful,” the new series opens in 1938 Los Angeles. When a grisly murder shocks the city, Detective Tiago Vega is embroiled in a story that [...]

More From Our Brands

Access exclusive content