×
You will be redirected back to your article in seconds

‘The Remix’ Goes Global at MIPTV 2018

Seven years ago, Global Agency chief exec Izzet Pinto was approached in Cannes by an Indian, Rahul Sarangi, who pitched him a format called “The Remix” that he had written on a one-page Word file.

In early March, “The Remix” went out globally in 200 territories on Amazon Prime Video in a lavishly produced English-language Indian adaptation of the music reality show, marking the streamer’s first unscripted original.

Sarangi “was upset that the majors would not give him an appointment,” recalls Pinto, who believed in the format and later gave him financing to shoot a pilot.

The show involves 10 teams comprising a DJ and a singer who rejig, reshuffle and remix existing songs — in this case popular Bollywood ballads — into brand new cover versions and compete for big money and their chance to cut an album.

After two years, Global Agency was able to close its first deal for “The Remix” in Vietnam. Two years later it went on air there, produced by Sarangi’s Mumbai-based Greymatters, and took Vietnam by storm, beating local versions of “X-Factor” and “The Voice” by a large margin. Local versions in Indonesia and China followed, as well as options in multiple territories.

Now a major Turkish TV drama exporter around the world, Global Agency started out 11 years ago by representing a Turkish wedding show format called “Perfect Bride,” in which 12 young women who want to get married compete for the affections of six young men looking for wives. The men’s mothers are brought along to aid in the selection process. It’s been sold widely, including to China, Germany, Italy and India.

A couple of years later Pinto “introduced Turkish dramas to the world … which became huge,” he notes.

But the formats side of his business has also been booming recently with Global Agency sales to a slew of territories ranging from Asia to Central and Eastern Europe.

Right now, 70% of Global Agency’s formats are Turkish, while 30% originate from a dozen international countries including France, Spain, the U.S., U.K. and Israel.

“I believe that 30% will soon be 50%,” says Pinto, who is “looking at all the major countries and always adding new ideas” to his roster.

More TV

  • BBC Orders Spoof Talk Show Fronted

    Spoof Talk Show Fronted by an Animated Vladimir Putin Coming to the BBC

    The BBC will air a spoof talk-show fronted by an animated Vladimir Putin. The U.K. pubcaster has ordered two pilot episodes of “Tonight with Vladimir Putin,” a semi-scripted talk show hosted by a CGI representation of the Russian leader. The first guest will be Alistair Campbell, a former high-ranking political spin doctor in the U.K. [...]

  • Upcoming Fantasy Shows Like 'Game of

    10 Upcoming Shows to Watch if You're Mourning 'Game of Thrones'

    Millions of people’s Sunday night routines are ruined now that “Game of Thrones” is over, and there are holes in their hearts as big as the hole in The Wall that are aching for a new fantasy series to fill them. Several prequel series are on their way, but as there’s no word on just [...]

  • Game of Thrones Composer Ramin Djawadi

    'Game of Thrones' Composer Ramin Djawadi: 'I'm Still in Denial'

    Since the first season, Ramin Djawadi has composed the music for “Game of Thrones” and created the epic tunes, including the iconic theme song, heard over the series’ most memorable moments. With the series finished, he talked with Zane Lowe on Apple Music’s Beats 1 about his experience on the show and an upcoming 20-city [...]

  • TUPAC SHAKUR black panther collection

    ‘Defiant Ones’ Director to Helm Docuseries on Tupac, Who Assaulted Him in 1993

    Director Allen Hughes, who helmed the award-winning HBO documentary “The Defiant Ones,” has closed a deal with Tupac Shakur’s estate for a five-part docuseries for which he will have full access to all of the late rapper’s released and unreleased recordings, writings and poetry, according to an announcement from his rep. The announcement says the [...]

  • Ellen DeGeneres -- The Ellen Show

    Ellen DeGeneres Extends Daytime Talk Show Run Through 2022

    Ellen DeGeneres is sticking with her daytime talk show. DeGeneres announced Tuesday that she has signed a new deal to continue hosting “The Ellen DeGeneres Show” through 2022. There had been rumors for some time that DeGeneres was planning to leave the show when her current contract was up in 2020, something she leaned into [...]

  • How YouTube Is Trying to Get

    How YouTube Is Trying to Get Will Smith His First-Ever Emmy Nomination (EXCLUSIVE)

    YouTube could be the key to Will Smith finally earning a Primetime Emmy nomination — or win. The superstar Formerly Known as the Fresh Prince has been nominated for two Academy Awards, five Golden Globes and one Screen Actors Guild Award, and has won four Grammys (out of eight nominations). Yet a Primetime Emmy nomination [...]

More From Our Brands

Access exclusive content