×
You will be redirected back to your article in seconds

‘The Remix’ Goes Global at MIPTV 2018

Seven years ago, Global Agency chief exec Izzet Pinto was approached in Cannes by an Indian, Rahul Sarangi, who pitched him a format called “The Remix” that he had written on a one-page Word file.

In early March, “The Remix” went out globally in 200 territories on Amazon Prime Video in a lavishly produced English-language Indian adaptation of the music reality show, marking the streamer’s first unscripted original.

Sarangi “was upset that the majors would not give him an appointment,” recalls Pinto, who believed in the format and later gave him financing to shoot a pilot.

The show involves 10 teams comprising a DJ and a singer who rejig, reshuffle and remix existing songs — in this case popular Bollywood ballads — into brand new cover versions and compete for big money and their chance to cut an album.

After two years, Global Agency was able to close its first deal for “The Remix” in Vietnam. Two years later it went on air there, produced by Sarangi’s Mumbai-based Greymatters, and took Vietnam by storm, beating local versions of “X-Factor” and “The Voice” by a large margin. Local versions in Indonesia and China followed, as well as options in multiple territories.

Now a major Turkish TV drama exporter around the world, Global Agency started out 11 years ago by representing a Turkish wedding show format called “Perfect Bride,” in which 12 young women who want to get married compete for the affections of six young men looking for wives. The men’s mothers are brought along to aid in the selection process. It’s been sold widely, including to China, Germany, Italy and India.

A couple of years later Pinto “introduced Turkish dramas to the world … which became huge,” he notes.

But the formats side of his business has also been booming recently with Global Agency sales to a slew of territories ranging from Asia to Central and Eastern Europe.

Right now, 70% of Global Agency’s formats are Turkish, while 30% originate from a dozen international countries including France, Spain, the U.S., U.K. and Israel.

“I believe that 30% will soon be 50%,” says Pinto, who is “looking at all the major countries and always adding new ideas” to his roster.

More TV

  • Pete Davidson Sits Out Final 'Saturday

    Pete Davidson Sits Out Final 'Saturday Night Live' Sketches of 2018

    Just hours after “Saturday Night Live” cast member Pete Davidson posted a message on social media that said he “really [didn’t] want to be on this Earth anymore,” he was absent from the final 2018 live sketches of the late-night sketch comedy show. But although Davidson did not take part in the sketches or appear [...]

  • Pete Davidson photographed by Peggy Sirota

    Pete Davidson Posts Unsettling Message, Deletes Instagram

    UPDATED: “Saturday Night Live” cast member Pete Davidson posted a disturbing message Saturday morning stating he doesn’t “want to be on this earth anymore,” then deleted his Instagram account. In the post, Davidson wrote, “I’m doing my best to stay here for you but i actually don’t know how much longer i can last. all [...]

  • Disney Channel Fires 'Andi Mack' Actor

    Disney Channel Fires 'Andi Mack' Actor Arrested for Plotting Sex With Minor

    Disney Channel has severed ties with “Andi Mack” actor Stoney Westmoreland following his arrest for allegedly trying to arrange a sexual encounter with a 13-year-old. “Stoney Westmoreland, an actor working on the series ‘Andi Mack,’ was arrested in Salt Lake City today,” a Disney Channel spokesperson said in a statement Friday. “Given the nature of [...]

  • Russian Doll

    TV News Roundup: Natasha Lyonne's 'Russian Doll' Sets Netflix Premiere Date

    On Friday’s roundup, Netflix announces the premiere date for “Russian Doll” and Benedict Cumberbatch’s “Brexit” film has a premiere date on HBO FIRST LOOKS Showtime has released a new teaser for the upcoming comedy series, “Black Monday,” which will premiere Sunday, Jan. 20 at 10 p.m. ET/PT. The series stars and is executive produced by Don [...]

  • Vanity Fair Review

    TV Review: 'Vanity Fair'

    There’s something comforting about the predictability of a period piece novel adaptation in the Masterpiece Theater tradition. Knowing the story, or even just the rhythms of the genre, there are rarely many surprises. The women will toss off witticisms and cry careful, pretty tears; the men will steel their jaws and declare their love, ideally [...]

More From Our Brands

Access exclusive content