You will be redirected back to your article in seconds

Mipcom to Turn Spotlight on Chinese TV Industry

China will be the country of honor at this year’s Mipcom, the international TV showcase set in Cannes.

As part of the spotlight on China, Mipcom will include panel discussions on the Chinese market during MipJunior, the sidebar focusing on children programming, and the main lineup of Mipcom, as well as multiple showcases of recent Chinese programs and antipated shows in the Fresh TV presentation. Mipcom will also host a Chinese-themed opening-night welcome reception and its largest-ever China Pavilion.

“The Chinese television and entertainment sector has a special place within the Mipcom and MipTV community going back to 2004, when MipTV welcomed the largest-ever delegation of Chinese TV executives at an international television market,” said Laurine Garaude, director of Reed Midem’s TV division. Garaude cited the popular Chinese format “National Treasure” and the recent deal signed by Tencent and BBC to produce high-quality documentaries as successful bilateral production partnerships.

“We anticipate that the trend towards Chinese content being exported to international territories will speed up over the next two to three years, and we are very keen for Mipcom and MipTV to be part of that process,” added Garaude.

China now ranks ahead of the U.K. as the second-largest TV market in the world after the U.S., according to a report from IHS Markit. The report says that China spent $10.9 billion on television programming in 2017 compared to $10 billion in the U.K. Meanwhile, TV broadcasters spent $6.4 billion and online giants Baidu, Alibaba and Tencent invested $4.5 billion to feed the pipelines of their entertainment platforms. Original programming represented 49% of shows aired in China. The remainder was made up of acquisitions and sports programming.

Ma Li, who heads up China’s international cooperation department of the National Radio and Television Administration, said his company was confident of China’s “capacity to play the leading role at Mipcom and present to the world great Chinese stories and work with [its] colleagues around the globe to usher in a better future.”

Mipcom will take place Oct. 15-18.

More TV

  • Coincoin and the Extra Humans

    San Sebastian Debates New TV Landscape

    China will be the country of honor at this year’s Mipcom, the international TV showcase set in Cannes. As part of the spotlight on China, Mipcom will include panel discussions on the Chinese market during MipJunior, the sidebar focusing on children programming, and the main lineup of Mipcom, as well as multiple showcases of recent […]

  • Fox Sports NFL Sunday

    Fox Networks Group, Altice USA Rattle Sabers in New York Carriage Fight

    China will be the country of honor at this year’s Mipcom, the international TV showcase set in Cannes. As part of the spotlight on China, Mipcom will include panel discussions on the Chinese market during MipJunior, the sidebar focusing on children programming, and the main lineup of Mipcom, as well as multiple showcases of recent […]

  • A Man Walks Into the Cnn

    Trump Campaign Aide Jason Miller Exits CNN Analyst Job After Accusations

    China will be the country of honor at this year’s Mipcom, the international TV showcase set in Cannes. As part of the spotlight on China, Mipcom will include panel discussions on the Chinese market during MipJunior, the sidebar focusing on children programming, and the main lineup of Mipcom, as well as multiple showcases of recent […]

  • Ben Sherwood Set to Leave Disney

    Ben Sherwood to Leave Disney After 21st Century Fox Deal is Complete (EXCLUSIVE)

    China will be the country of honor at this year’s Mipcom, the international TV showcase set in Cannes. As part of the spotlight on China, Mipcom will include panel discussions on the Chinese market during MipJunior, the sidebar focusing on children programming, and the main lineup of Mipcom, as well as multiple showcases of recent […]

  • Analysis: Sky Win Boosts Comcast as

    Analysis: Sky Win Boosts Comcast as Global Streaming Wars Heat Up

    China will be the country of honor at this year’s Mipcom, the international TV showcase set in Cannes. As part of the spotlight on China, Mipcom will include panel discussions on the Chinese market during MipJunior, the sidebar focusing on children programming, and the main lineup of Mipcom, as well as multiple showcases of recent […]

  • Brian Roberts and Jeremy Darroch

    Sky Backs Comcast Deal, CEO Darroch Says 'Momentum Will Only Increase' 

    China will be the country of honor at this year’s Mipcom, the international TV showcase set in Cannes. As part of the spotlight on China, Mipcom will include panel discussions on the Chinese market during MipJunior, the sidebar focusing on children programming, and the main lineup of Mipcom, as well as multiple showcases of recent […]

More From Our Brands

Access exclusive content