×
You will be redirected back to your article in seconds

Fox’s Star Pays $940 Million, Increases Stranglehold on Indian TV Cricket

21st Century Fox’s Star India will continue its lucrative hold over Indian cricket broadcasts. The company bid $944 million and beat out Reliance Industries and Sony Pictures Network India for broadcast and digital rights for all international cricket played in India from 2018 to 2023.

Star India is the incumbent in the field, having bid $750 million for the 2012-18 rights. Last year, it also won 2018-22 rights to the hugely popular Indian Premier League for $2.55 billion. The new deal gives Star the rights to 102 men’s international matches, and men’s domestic games and women’s international games.

An electronic auction, conducted by the Board of Control for Cricket in India (BCCI), began Tuesday and concluded Thursday. Bidders were able to see the value of other offers, but could not know which company had placed the bids.

The BCCI had put up rights in three categories: global television rights plus rest of the world digital rights package; Indian subcontinent digital rights package; and global consolidated rights package. Star’s winning bid was for the global consolidated rights package.

Cricket is an obsession in South Asia, and the ability to offer live coverage is a massive draw for India’s powerful pay-TV operators. The online rights increasingly have value as well. Facebook and Amazon were hefty bidders in the recent auction of Indian subcontinent digital rights for the IPL.

More TV

  • Winner of the 2019 Eurovision Song

    Netherlands' Duncan Laurence Wins 2019 Eurovision Song Contest

    Madonna’s controversial performance may have grabbed the headlines, but Duncan Laurence won the nearly four-hour-long 2019 Eurovision Song Contest for the Netherlands with the song “Arcade,” which he cowrote with Joel Sjöö and Wouter Hardy. Laurence won a total of 492 points from the expert juries and televoters in a contest that was touch and [...]

  • 'SNL' Cold Open Has Alec Baldwin's

    'SNL' Cold Open Has Alec Baldwin's Trump Rocking Out to Queen

    The cold open for the season finale of “Saturday Night Live” saw the Trump administration taking some liberties with a rock classic. Alec Baldwin returned as President Donald Trump, letting America know that he is going to be taking it easy now that summer is nearly here. He then said he was going to do [...]

  • Great Point Invests in U.K. Indie

    Great Point Invests in U.K. Indie Producer Seven Seas (EXCLUSIVE)

    U.K.-based Great Point has bought into Seven Seas Films, the British indie producer that recently teamed with BBC Studios for a drama series about the final months of Marilyn Monroe. Great Point has a new “enterprise investment scheme” fund, Great Point Ventures, and is primed to invest in several more film and TV producers in [...]

  • Outlander Season 4 Finale

    What CBS' Pursuit of Starz Means for CBS, Lionsgate

    CBS’ effort to buy pay TV service Starz from Lionsgate seems on the surface to be a head scratcher. CBS has told Wall Street for years that it has prospered because it brings only two must-have services to the table in negotiations with MVPDs, allowing the Eye to drive a hard bargain. Why would CBS [...]

  • Doha Film Institute Steps Up Documentaries

    Doha Film Institute Steps Up Documentaries and TV Series Grants

    The Doha Film Institute, which is at Cannes as a co-financier of Elia Suleiman’s competition entry “It Must Be Heaven,” has announced the 37 projects receiving its Spring Grants, roughly half of them to be directed by women. The latest batch of mostly Arabic fare set to tap into support from the DFI, a key [...]

More From Our Brands

Access exclusive content