×

FilMart: China Rolls out Red Carpet for Mixed Format Heritage Show

Museums, relics, and cultural heritage are put on center stage in “The Nation’s Greatest Treasures,” a high-powered Chinese factual TV series that mixes up variety, game show and discussion formats.

The first 10-part season of the show was broadcast on CCTV-3, the leading documentary channel belonging to state media giant China Central Television (CCTV) earlier this year. This is to be followed by live events that tour Greater China, and a second season that will broadcast at the end of 2018.

Production of the first series involved nine of China’s top museums, and their curators who were each asked to nominate, and present three unique artifacts, for a total of 27 featured objects.

Audiences were encouraged to learn about China’s history through the show’s game-show-like format, as well as through extensive multimedia outreach. Online, the series claimed 1.7 billion discussion threads on Weibo and 800 million online viewers. It also encouraged the creation of user-generated content on the Bilibili video streaming platform.

The show received one of the highest profile launches this week at Hong Kong’s FilMart. The presentation by CCTV and CCTV Documentary Media Company was attended by some 500 executives and visitors.

Star power was delivered by top Hong Kong actor Tony Leung Ka-fai (“The Lover,” “Election,) who is also a presenter of one episode. Dignitaries recruited to add heft to the event included: Elsie Leung, Hong Kong’s former Secretary of Justice; Eve Tam, director of the Hong Kong Museum of Art; and industrialist Hui Wing Mau, chairman of the Shimao Group.

Popular on Variety

More TV

  • Disneyland

    Disney Shares Slip Amid Reported Whistleblower Allegations of Inflated Revenue

    Sandra Kuba, a former senior financial analyst for Disney’s revenue operations unit, says she has filed a series of whistleblower tips with the U.S. Securities and Exchange Commission, alleging that the entertainment conglomerate repeatedly and systematically overstated its revenue for years, according to a MarketWatch report, by as much as $6 billion in a single [...]

  • Bob Bakish Joe Ianniello

    ViacomCBS Sets Board Members; Bob Bakish, Joe Ianniello New Deals Disclosed

    ViacomCBS has unveiled the 13 members of its board of directors and details of new employment contracts for president-CEO Bob Bakish and CBS chairman-CEO Joe Ianniello. The disclosure came Monday in a filing with the Securities and Exchange Commission, six days after Viacom and CBS at long last set an all-stock merger agreement valued at [...]

  • Carrie Underwood, left, and Reba McEntire

    CMAs Make Hosting Change: Brad Paisley Exits, Dolly Parton and Reba McEntire Are In

    The CMA Awards have had the most consistent hosting situation of any music awards show in television, but 11 years after installing Brad Paisley and Carrie Underwood as the reliable faces of the telecast, even ABC and the Country Music Association have decided it’s time for a switch. Come Nov. 13, Underwood will return for [...]

  • Ava Max iHeartRadio Wango Tango, Portraits,

    Megan Thee Stallion, CNCO, Ava Max to Perform at VMAs Pre-show

    CNCO, Megan Thee Stallion and “Sweet but Psycho” singer Ava Max (pictured) have been added to the performer lineup at this year’s MTV Video Music Awards. The three will take the stage during the VMAs’ red carpet pre-show, hosted by Terrence J and Nessa. Zara Larsson will join the two hosts as a special correspondent. [...]

  • Stacy Rukeyser

    Netflix Orders Dramedy Series 'Sex/Life' From 'UnREAL' Showrunner

    Stacy Rukeyser has landed a series order at Netflix with the dramedy “Sex/Life.” The series is based on the book “44 Chapters About 4 Men” by BB Easton. The series is described as the story of a love triangle between a woman, her husband, and her past which takes a new look at female identity [...]

  • Paramount Television Adds Three to Executive

    Paramount Television Adds Three to Executive Team

    Paramount Television is continuing to add to its executive ranks. The studio has tapped Brian Segna as its new senior vice president of development, along with Kate Gill and Nicole Harjo, both of whom are joining as vice presidents of development. The trio will all report to Jenna Santoianni, executive vice president and head of [...]

More From Our Brands

Access exclusive content