×
You will be redirected back to your article in seconds

Spotify CMO Seth Farbman to Leave Company

Spotify’s string of high-profile executive departures continues, as chief marketing officer Seth Farbman will exit the company at the end of this month, a rep for the company confirmed to Variety Friday morning.

The move, first reported by Music Business Worldwide, was announced in an SEC filing Thursday that stated Farbman’s departure “part of a broader effort to realign Spotify’s marketing organization.”

“We want to thank Seth for his creativity, dedication and hard work over the past three and a half years. He’s played a pivotal role in establishing our brand around the globe and building the remarkable team that will carry us into the future,” said CEO and cofounder Daniel Ek.

Farbman, who joined Spotify in April of 2015, said, “I came to Spotify to build a world class marketing organization and establish the Spotify brand as the leader in music, culture and innovation. By all measures, we’ve achieved those goals, but we’ve also done something most companies only dream of doing – we’ve turned affinity for the Spotify experience into love for the brand. I have all the confidence in the creative, capable team in place.”

Spotify has long had a rapid employee turnover, but the company has seen multiple veterans leave the company in the past year, particularly after its public listing in April. Others who have left include longtime communications exec Graham James. global head of creator services Troy Carter, global head of artist & industry partnerships Mark Williamson, senior marketing and communications exec Angela Watts, and RapCaviar playlist curator Tuma Basa and global head of artist and label marketing Dave Rocco.

More Digital

  • Verizon New Logo

    Verizon Media Laying Off 800 Employees, or 7% of Staff in AOL and Yahoo Group

    Verizon is cutting 7% of the employees in its media group, or around 800 staffers in the division that combined AOL and Yahoo. “This week, we will make changes that will impact around 7% of our global workforce across the organization, as well as certain brands and products,” Verizon Media Group CEO Guru Gowrappan wrote in [...]

  • cheddar

    Cheddar Now on All U.S. OTT Streaming Services, Preps Primetime Programming Block

    Video-news startup Cheddar is launching its live-streaming news networks on Sony’s PlayStation Vue, making it the first content provider to span all over-the-top subscription services in the U.S. The company, founded in 2016, operates two networks — the newly rebranded Cheddar Business, positioned as a CNBC-style financial and business network for millennials, and Cheddar News, [...]

  • Avi Saxena - Discovery

    Discovery Hires Amazon's Avi Saxena as CTO of Direct-to-Consumer Unit, Will Open Seattle Office

    Discovery hired Avi Saxena, former VP of technology for Amazon Marketplace, as chief technology officer of direct-to-consumer. Saxena reports to the guy who was his boss at Amazon: Peter Faricy, who was appointed CEO of Discovery’s Global Direct-to-Consumer division in August 2018 and who headed up the Amazon Marketplace third-party seller business. In the newly created [...]

  • Spaces Terminatro VR Experience Goes Live

    Comcast-Backed Spaces Launches San Jose Location With 'Terminator' VR Experience

    Comcast-backed virtual reality startup Spaces is getting ready to open its second California location in San Jose next month: The company has teamed up with Cinemark to open a new VR center at the Century 20 Oakridge and XD theatre in San Jose on February 8. The new Cinemark Spaces center will open with “Fight for [...]

  • Sean Hannity Reveals Broadband Plans for

    Sean Hannity Reveals His Plans for Fox News Streaming Service (EXCLUSIVE)

    Sean Hannity sometimes tells younger colleagues at Fox News Channel that he is “the bridge between two generations of Fox” because he has been part of its primetime lineup since 1996. Now he may serve a similar purpose for a third. Fox News will next week bring Hannity to the world of video-streaming, launching “Hannity [...]

  • Crackle - To Win it All

    Sony Crackle Nabs 'Rainbow Six Siege' Esports Documentary Streaming Rights

    Sony Crackle has secured exclusive streaming rights to Ubisoft’s esports documentary “To Win it All: The Road to The Six Invitational,” following three pro players of “Tom Clancy’s Rainbow Six Siege” shooter as they head to the title’s biggest tournament of the year. The free streaming network is slated to bow the documentary Friday, Jan. [...]

  • Hulu With Live TV Full Channel

    Hulu Hikes Price of Live-TV Bundle to $45 Monthly, Drops VOD Plan With Ads to $6

    Hulu wants to drive more customers to its ad-supported streaming package — lowering the official price from $7.99 to $5.99 per month — while it’s trying to turn a profit on the live-TV bundle with a price hike. Starting next month, Hulu With Live TV will increase by $5 per month, rising from $39.99 to [...]

More From Our Brands

Access exclusive content