×
You will be redirected back to your article in seconds

SoundCloud Reveals Partnerships With Native Instruments, Serato at ADE

The integrations, set to roll out next year, are big news for DJs and music producers.

SoundCloud is on a roll. Hot on the heels of an announcement earlier this month allowing all users of the open audio platform to tap into the company’s monetization tool at no additional cost for subscribers, SoundCloud revealed more big news Thursday.

The Berlin-based streaming platform has announced partnerships with Native Instruments, Serato, Virtual DJ, DEX3, Mixvibes and DJuced/Hercules allowing DJs to stream and mix SoundCloud’s massive music catalog in real time via their DJ performance software of choice, with most integrations rolling out in 2019.

SoundCloud Chief Executive Officer Kerry Trainor made the announcement Thursday at the Amsterdam Dance Event conference during a keynote conversation.

“Until recently, digital workflows for DJs were limited to downloads and physical media, but streaming workflows are the future,” Trainor said in an accompanying statement.

“SoundCloud is committed to empowering creators with the best tools and resources to grow their careers, which is why we are excited to partner with these leading companies to help DJs take their workflow to the next level,” the CEO added. “Through these partnership, DJs will have the largest, most diverse streaming music catalog ever assembled instantly accessible within the tools they use every day.”

Trainor stressed that while streaming for DJs may not yet totally replace high-quality WAV files that DJs download from sites such as Beatport to play in live sets, that day will come.

“What we are offering is an important first step [towards a lossless streaming future for high-quality audio files] and high-quality streaming access,” Trainor tells Variety. “It’s a whole different level of convenience [for creators/DJs] as we look to the future, and this a first-of-its-kind offering.”

Content uploaded to SoundCloud in a high bitrate or lossless file format is now available to stream in high quality at AAC 256 kbps. Subscribers can opt in to high-quality streaming by going to their settings on the platform.

Regarding the new partnerships with music software/hardware giants such as Native Instruments, Trainor notes that it’s simply a logical extension of merging like-minded users of platforms on the creator side. “We’ve always had great collaborative conversations with these companies over the years – it evolved naturally and organically,” he says of new partnerships with the hardware and software companies who court the same consumers, namely electronic music DJs/producers and hip-hop beatmakers.

Trainor went on to add that ADE, where about 5,000 dance music professionals and DJs are gathered this week in Amsterdam, was the right place to make the announcement.

“The DJ and electronic community is extremely important to SoundCloud, and that’s why we chose to announce this news here at Amsterdam Dance Event,” he says. “This community, particularly out of Europe, [was] the first to really embrace our platform.”

The integrations with Native Instruments, Virtual DJ, DEX3, Mixvibes and DJuced/Hercules will begin surfacing next year, with the Serato integration to debut soon. Details on each individual integration will be announced at a later date.

More Digital

  • Lauren Dolgen Exits as BuzzFeed Studios

    Lauren Dolgen Exits as BuzzFeed Studios Boss After a Year

    Veteran TV producer Lauren Dolgen has departed as head of BuzzFeed Studios after one year in the job. BuzzFeed had hired Dolgen, a longtime MTV producer who worked on shows including “Teen Mom” and “16 and Pregnant,” as head of BuzzFeed Studios to oversee the company’s slate of original content. Based in L.A., she had [...]

  • Snap-Derek-Andersen-Lara-Sweet

    Snap Fills Out Senior Ranks With CFO, HR Chief Appointments

    Snap CEO and co-founder Evan Spiegel has turned in house to fill the company’s CFO and head of human resources positions, completing an overhaul of the Snapchat parent’s executive ranks after a series of high-level departures. The company announced the appointment of Derek Andersen, currently Snap’s VP of finance, as chief financial officer. Andersen will [...]

  • Oculus Quest Gets Netflix App, But

    Oculus Quest Will Have Netflix, but Not Plex or HBO

    Facebook’s new Oculus Quest headset is launching with a number of high-profile gaming titles this Tuesday. Media apps on the other hand will take a bit of backseat, with some key players sitting this latest headset out for the time being. First, the good news for anyone who has pre-ordered the headset: One of the [...]

  • Lester Holt

    Chris Berend Tapped to Oversee NBC News' Digital Efforts

    Chris Berend, an executive who has been overseeing digital video for CNN and helped launch Great Big Story, a streaming-video site aimed at younger audiences, will jump to NBC News to lead its digital efforts. Berend will replace Nick Ascheim, who will move into a new role that is described as “improving digital and product [...]

  • Vogue, Conde Nast Entertainment Make Robert

    Robert Semmer Joins Condé Nast Entertainment & Vogue as Vice President of Video

    Condé Nast Entertainment and Vogue have named former Vice and Fader video executive Robert Semmer as their new vice president of video. Semmer will be based in New York and report to Croi McNamara, senior vice president of programming for Condé Nast Entertainment. “Anna and I are thrilled to welcome Robert to our award-winning video [...]

  • CEO of T-Mobile John Legere (L)

    FCC Chairman Backs T-Mobile, Sprint Merger With New Conditions

    FCC Chairman Ajit Pai gave a thumbs-up to T-Mobile and Sprint’s proposed $26 billion merger, after the companies committed to enhanced 5G buildout commitments and agreed to spin off Sprint’s Boost Mobile. T-Mobile and Sprint first announced their plans to merge in April 2018, looking to combine forces to take on industry leaders AT&T and [...]

More From Our Brands

Access exclusive content