×
You will be redirected back to your article in seconds

Scooter Braun’s SB Projects Partners With Popular Kids Group BeatBuds

The partnership looks to exploit toy and merchandise opportunities and potential expansion into television and film properties.

Scooter Braun, whose SB Projects is home to Justin Bieber and Ariana Grande, is adding another incredibly popular musical act to the company’s umbrella: kids group The BeatBuds.

Already in high-demand at celebrity childrens’ parties all over Los Angeles, the partnership calls for expanding the BeatBuds live events business with possible plans for a concert tour; support for new original music; toy and merchandise opportunities; and potential expansion into television and film properties.

The BeatBuds are best friends and musical partners Jonathan Jonah and Matthew Shapiro, who have been playing together since the age of six. Their energetic shows aim to introduce young kids to the “to the pure joy and educational benefits of music.” Their modern, almost indie-rock sound also resonates with adults. Among their toddler-approved hits are the songs “Gravity,” “Sam the Garbage Man” and “When the Rain Falls Down.”

In acknowledging news of the partnership on social media, Braun shared that his kids — Jagger, 3, and Levi, 18 months — “are finally impressed.” Braun is expecting a third child with wife Yael, which the couple announced in June.

Earlier this month, Braun announced a new venture with fitness start-up Rumble called At-Home 360 which promises an “elevated digital fitness experience” with “Hollywood-style production.”

More Music

  • R. Kelly

    R. Kelly Accusers Detail Abuse, Reveal Evidence on 'Dateline'

    The continuing controversy surrounding R. Kelly, including allegations of sexual abuse by a number of women over three decades, was the focus of Friday’s episode of “Dateline.” Speaking to accusers Sparkle, Jerhonda Pace and parents Tim and Jonjelyn Savage, among others, NBC’s Andrea Canning heard more harrowing tales of abduction and sexual misconduct on the part [...]

  • Huey Lewis

    BMG Signs Huey Lewis and the News

    Huey Lewis and the News, the band that soundtracked much of the 1980s, will return with a new album in 2019. The group has signed with BMG, the company announced today (Jan. 18), setting the stage for the tenth studio album and the first time they’re releasing original music in 18 years. Formed by Lewis [...]

  • Jordan Feldstein

    Roc Nation Seeks $11 Million From Insurer in Jordan Feldstein's Death

    Roc Nation filed a federal lawsuit Friday seeking $11 million from its insurance carrier following the death of Maroon 5 manager Jordan Feldstein. Roc Nation, a joint venture of Jay-Z and Live Nation Entertainment, partnered with Feldstein’s Career Artist Management in 2016. At the time, Roc Nation says it took out a “key man” life [...]

  • mike-posner

    Album Review: Mike Posner's 'A Real Good Kid'

    From the tone of such hits as his 2010 debut “Cooler Than Me” and 2015’s  “I Took A Pill In Ibiza,” singing, songwriting pop-hop beardo Mike Posner had a seemingly breezy take on life, love and responsibility. If you could have squeezed together the two Justins — Timberlake and Bieber (Posner has written for the latter) [...]

  • neyla pekarek

    Neyla Pekarek on Leaving the Lumineers and Her 'Women-Empowering' Solo Debut

    “I feel really liberated to be releasing my own record and my own music,” says cellist and singer Neyla Pekarek, who, in October, announced her departure from folk band the Lumineers. Now signed to S-Curve Records as a solo artist, her debut album “Rattlesnake” drops Friday. “I would definitely call this record a feminist record, a [...]

  • Fyre Festival Documentaries: The 10 Most

    Fyre Festival Documentaries: The 10 Most Outrageous Moments

    It is perhaps only fitting that two documentaries about the disastrous Fyre Festival, one of the most high-profile fraudulent failures in history, would arrive during the same week — a fitting cap on a tragicomedy of errors that, as both films outline in excruciating detail, unfolded like a slow-motion plane crash in the spring of [...]

  • Oscars Predictions 2018 Illustration

    Academy Awards: Final Oscar Predictions in All Categories

    Nominations for the 91st Academy Awards will be announced on Tuesday, Jan. 22. Below are In Contention’s final predictions in all 24 categories. Bradley Cooper’s “A Star Is Born” and Alfonso Cuarón’s “Roma” lead the way with 10 expected nominations apiece, while we forecast eight for Yorgos Lanthimos’ “The Favourite” and seven each for Damien [...]

More From Our Brands

Access exclusive content