×

Roc Nation’s Jay Brown Joins MedMen Cannabis Company Board (EXCLUSIVE)

The music veteran joins the likes of Willie Nelson, Snoop Dogg and Melissa Etheridge in promoting marijuana enterprises.

In the latest example of music business figures entering the rapidly expanding cannabis business, Roc Nation co-founder and CEO Jay Brown has joined the Board of Directors of MedMen, the aggressive farm-to-counter retail chain dubbed the Apple Store or Starbucks of pot dispensaries.

Twenty-year music industry veteran Brown, who has worked with partner Jay-Z to develop the careers of any number of Grammy-recognized artists (among them Rihanna and DJ Khaled), joins the likes of Willie Nelson, Snoop Dogg, Wiz Khalifa, Melissa Etheridge and Damian Marley in promoting cannabis enterprises.

MedMen co-founder and CEO Adam Bierman reiterated the company’s lifestyle approach to selling cannabis. “Marijuana today is less about smoking a joint, and much more about culture,” he said in announcing Brown’s arrival. “It is about healthier, safer choices for mind and body, and community. For more than two decades, Jay Brown has had his finger on the pulse of pop culture. We are honored to have him on our Board and look forward to working with him as MedMen continues on its mission to mainstream marijuana.”

Brown began his career as a publishing executive with Quincy Jones’ Qwest Records, later joining Elektra Entertainment Group as senior VP, and Def Jam as executive VP.

Since Roc Nation’s inception in 2008, Brown has branched out into the world of touring and merchandising, television and film, content creation, apparel, mobile gaming and new business ventures such as cannabis.

Added Brown: “Over the years, I’ve met great talent and passionate people who helped shape our view of the world through music. I see that same intensity in today’s emerging cannabis industry and MedMen is definitely at the head of the pack. I believe in their mission and I believe in their ability to execute.”

MedMen operates 19 licensed facilities in California, Nevada and New York, ranging from cultivation and manufacturing to retail. MedMen has several stores in the Los Angeles area, including West Hollywood, downtown L.A. and Venice’s Abbott Kinney District, while recently opening a flagship location on Fifth Avenue in New York.  MedMen also completed a deal with Canadian cannabis company Cronos Group, the first pure-play cannabis company to trade on the Nasdaq stock exchange.

Popular on Variety

More Music

  • Chuck Dauphin receives the CMA Media

    Country Music Journalist Chuck Dauphin Dies at 45

    Chuck Dauphin, a country music journalist and radio personality who was held in particularly warm affection by much of the Nashville community, died Wednesday night at 45. Dauphin was one of Billboard’s key country music contributors for the last eight years. Even as he struggled in hospice care this year, he continued to file stories [...]

  • JOHNNY CASH, with BOB DYLAN, c.

    Bob Dylan to Release Country-Themed Box Set, ‘Travelin’ Thru, 1967-69,’ Featuring Johnny Cash

    Columbia Records and Sony catalog division Legacy Recordings will release the boxed set “Bob Dylan (featuring Johnny Cash) – Travelin’ Thru, 1967 – 1969: The Bootleg Series Vol. 15” on Nov. 1. The set collects previously unreleased recordings from Dylan’s country-themed albums of the era, focusing on previously unavailable recordings made with Johnny Cash and unreleased [...]

  • Hailee Steinfeld photographed by Art Streiber

    Hailee Steinfeld Drops New Song From Apple TV Series ‘Dickinson’

    Oscar-nominated actress and singer Hailee Steinfeld dropped a new song on Thursday, “Afterlife (Dickinson)” from the upcoming Apple TV+ series “Dickinson,” in which she stars and serves as an executive producer. According to the announcement, Steinfeld drew lyrical inspiration from her character, Emily Dickinson, and the themes and ideas in many of her literary works. [...]

  • 'David Foster: Off the Record' Review:

    Toronto Film Review: 'David Foster: Off the Record'

    By the early 1970s, as the counterculture was dissolving and reconfiguring, there were new pop-star archetypes on the horizon that we still tend to think of — the glam rocker, the sensitive singer-songwriter, the hair-band metal strutter, the prog-rock wizard, the belting pop chanteuse, the punk rocker. But there was another figure of the era [...]

  • does self-described "family brands" business Hasbro

    With Hasbro Acquisition, Is eOne Planning to Offload Family-Unfriendly Properties?

    Hasbro’s $4 billion acquisition of eOne in August instantly put the Canadian toy giant in the league of major entertainment and content companies thanks to eOne’s arsenal of IP assets in music, television and film. But does the self-described “family brands” business that’s home to The Game of Life and My Little Pony align with [...]

  • Hopper Reserve

    Dennis Hopper's Dying Wish: His Own Strain of Marijuana

    Even as celebrity brands are starting to flood the emerging Cannabis market, Hopper Reserve stands out. The brand was launched by Marin Hopper, Dennis Hopper’s daughter from his marriage to Brooke Hayward. Hopper Reserve is a gram of California indoor-grown flower, two packs of rolling papers, a pair of matches and a trading card either [...]

More From Our Brands

Access exclusive content