×
You will be redirected back to your article in seconds

Prince Estate Inks Merchandising Deal With Minnesota Twins Baseball Team

Prince was known for his skill at basketball — infamous, in fact, thanks to Charlie Murphy’s legendary skit on Chappelle’s Show — and of course he got a hometown nod during Justin Timberlake’s Super Bowl halftime performance. And now baseball fans will be able to celebrate the Minneapolis legend thanks to a deal the Minnesota Twins have struck with the late singer’s estate whereby the team will sell Prince-related merchandise year-round, including hats, shirts and balls; they’re also having a Prince-themed night for the second year in a row. The co-branding deal, announced yesterday by the Minneapolis Star Tribune, is believed to be the first of its kind in Major League Baseball — and the new items will be for sale exclusively at the team’s Target Field, beginning with their home opener against the Seattle Mariners on April 5.

(Actually, Prince performed with a pair of dancers, Maya and Nandy McLean, who called themselves The Twinz at the time of his legendary Super Bowl performance in 2007, but that’s a stretch…)

More merch will go on sale on the Prince-themed night, June 8 (the day after the singer’s birthday), at which the first 10,000 fans who enter the stadium will receive inflatable purple guitars in the shape of the singer’s famous symbol.

“Along with our fans, we look forward to celebrating the legacy of a man who brought an international spotlight to our great city,” team CEO Dave St. Peter told the Star Tribune. The team’s retail provider, Delaware North Sportservice, struck a deal with Bravado, the Universal Music-owned merchandising company that struck a deal with Prince’s estate early last year. Team representatives said Prince’s family approved of the deal.

 

 

Popular on Variety

More Music

  • Born to Be Live: 'Easy Rider'

    Born to Be Live: 'Easy Rider' Gets a Concert/Screening Premiere at Radio City

    In a year full of major 50th anniversary commemorations — from Woodstock to the moon landing — why not one for “Easy Rider,” Dennis Hopper’s hippie-biker flick that was released on July 14, 1969? That was the idea when a rep for Peter Fonda, who starred in the film as the laid-back Captain America, reached out [...]

  • Rob Thomas Sammy Hagar

    Sammy Hagar Joins Rob Thomas for 'Smooth' Performance (Watch)

    Who do you call when your pal Carlos Santana has plans on a Friday night? If you’re Rob Thomas, you recruit another famous friend, rocker Sammy Hagar, who turned up to help the singer close out the latest show of his Chip Tooth Smile tour with a performance of “Smooth” at the Fox Performing Arts [...]

  • US record producer The-Dream arrives for

    Top Music Publishers Come Together for Songs of Hope Honors

    The 15th annual Songs of Hope honors united songwriters, music industry insiders and more than a few preeminent doctors at producer Alex Da Kid’s Sherman Oaks compound on Thursday night. Jimmy Jam returned to host the event, which served as a fundraiser for the ever-vital City of Hope medical treatment center as well as a [...]

  • Monkees/Badfinger/Nazz Supergroup Takes Beatles' 'White Album'

    Monkees/Badfinger/Nazz Supergroup Gets Back to '68 by Touring Beatles' 'White Album'

    The 50th anniversary re-release of 1969’s “Abbey Road” may be just days away, but that doesn’t mean Beatles fans have been there and done that when it comes to celebrating ’68. Todd Rundgren, the Monkees’ Mickey Dolenz, Badfinger’s Joey Molland and several other name musicians of a certain vintage are teaming up to go out [...]

  • Rob Cowan, Greg Silverman'The Conjuring 2'

    Greg Silverman’s Stampede, School of Rock Team for Unscripted Series (EXCLUSIVE)

    Former president of Warner Bros. Pictures Greg Silverman is partnering with School of Rock through his content creation company Stampede. The collaboration with the music school will create exclusive content, starting with the development of an unscripted series.  School of Rock operates a network of performance-based education franchises that offer students of all ages guidance [...]

  • 'Downton Abbey' Music Gets 'Bigger, Better,

    As 'Downton Abbey' Hits the Silver Screen, the Music, Too, Gets 'Bigger, Better, Grander'

    When “Downton Abbey” fans hear that familiar strings-and-piano theme, a Pavlovian response ensues: Get to the television immediately, because you don’t want to miss a minute of the addictive Crawley family melodrama to follow. This week, with the “Downton Abbey” movie reaching theaters on Friday, fans can’t wait for their fix of Lady Mary and [...]

More From Our Brands

Access exclusive content